Mattress Brand

7 Tips For Starting A Successful Mattress Brand (2025)

Updated: April 8th, 2025

Want to start your own mattress brand? Here are some tips you should know:

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a mattress brand:

#1: David Smith, founder of Mattress Depot USA:

We chatted with with David, founder of Mattress Depot USA ($2M/month). In our interview, David says:

If you are not growing then you are dying.

Additionally:

Start with a shoestring budget and become profitable first before focusing on growth.

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#2: Julien Sylvain, founder of Tediber:

We chatted with with Julien, founder of Tediber ($3.5M/month). In our interview, Julien says:

Remember that for anything in real life, it is very unlikely that you will be successful every time you try something new. And every time you start something new, It is normal you feel unconfident.

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#3: Joe Nashif, founder of US-Mattress:

We chatted with with Joe, founder of US-Mattress ($2M/month). In our interview, Joe says:

Nobody wants to shop at a bad retailer and consumer reviews will let people know if you can be trusted.

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#4: Julien Sylvain, founder of Tediber:

We chatted with with Julien, founder of Tediber ($3.5M/month). In our interview, Julien says:

I learned that selling a cheap product or an expensive product requires almost the same efforts!

Additionally:

Don’t listen (too much) to advice: everyone has it. If you listen every one you get a weak, feeble compromise.

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#5: Arthur Andreasyan, founder of Puffy Mattress:

We chatted with with Arthur, founder of Puffy Mattress ($/month). In our interview, Arthur says:

If you want to get better, faster, or smarter, you’ve got to push yourself every single day. Day in day out with consistency, not for days, but for years.

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Read the full interview ➜