1,000+ Unique Mattress Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect mattress brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your mattress brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best mattress brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your mattress brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Mattress Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of mattress brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy mattress brand name ideas

100% Pure Mattress
Spaciously 101
Organicology Mattress
Fresh Dreams
Nighters Comfort
Zzz Lover
Unli Roll
Supreme Nights
Dura Foams
Skin Vibes
Blitz Shade
Winter Fine
Sleepy Head
Bed Bliss
Reju Drifters
Bed Springs
Activ Wish
Nap Time
Comfort Expression
24-7 Siesta
Comfortful
Ecohugger
Cloud Collection
Mint Rose
Snuggle Zone
H-Price Snore
Sleep Velvets
Bed Plugs
Mattress Sanctuary
Sleep Fanatics
Bed Dream
Tired Stories
Comfort Hunter
Trendy Comfort
Bouncy Mattress
Pro Organic
American Elite Mattress
Empress Shade
Hi-Qua Mattress
Pro Comfort
Butter Beds Mattress Collection
Comfort Fusion
Perfection Wishlist
Urban Fine Mattress
Maxi Prima Mattress
Golden Nap
Nappy Spring
Bear Hug Mattress
Mattress Squad
Top Feels
Dream Vibes
Empress Trends
Timeless Comfort
Rose Bed Mattress
Mattress Hunter
Snoozy Land
Slumber Space
Firm Hugs
Bounce Collective
Calm Sleepers
Timeless Treasure
Bed Crafters
Hypnos Power
Elite Lab
Comfy 101
Midnight Comfort
Fairy Comfort
Dreamer's Dream
Hypnotic Place
Sleeper Olympics
Extra Sleep
Women's Comfort
Power Nap
Cozy Hub
Healthy Nap
Twilight Awake Spot
Sponge Pillow Collective
OldMattress
Doze Collective
Great
The Induced
Comfortable Kip
The Unbroken
Reassurance Trading Co
The Soundest
Ordinary
The Warm Comfortable
BlessedSleep
The Temporary
ExtraSleep
The Single Cushion
WarmComfort
Cool Comfortable Collective
Lumpy Buffer
Infinite
Sufficient
Slow Stay
The Interrupted Slumber
The Spare
Spring Product Place
Less
The Crate Raft
Heavy Eternal Sleep Group
SpareMattress
Green Buffer Co
CleanMattress
EarthlyComfort
Mat Group
Bed Group
The Nice Cushion
Sound Sleeper
Eternal Sleep Place
The Thick
Untroubled Eternal Rest Place
Class Ease Spot
Inch Mattress Pad Trading Co
Wave
The Deeper
Decent Console Pro
Inch
Creature comforts Comfort
Rough Mattresses Collective
GreaterComfort
Gentle Kip Place
Spring Buffer
Slow Staying
ExcessiveSleep
Snooze Group
Blissful Slumber
Cold Consolation Trading Co
The Stuffed Product
Brief

Creative mattress brand name ideas

Empty
Class
Comparative Consolation
Calm Eternal Rest Trading Co
The Considerable
Own Soothe Co
Ease Spot
RoughMattress
Sufficient Slumber
The Patient Console
Concrete Bed Collective
WorldlyComfort
Rumford Comfort
The Normal
The Inadequate Slumber
False Comfortableness Pro
Pleasant Awake Trading Co
Sound Eternal Sleep
The Damp Futon
Cold Certainty
GoodSleep
Filthy
Nocturnal
Fascine Bed Collective
The Spiritual
ActiveSleep
Big Mat Group
Cold Cosiness
Desynchronized Quietus Co
The Soft Quietus
Stuffed Buffer Spot
The Soundest
Product Trading Co
Slow Sedate
The Crate
Consolation Co
Continuous Crib Co
The Rem Eternal Rest
Cool Cozy
Uncovered
Hatless Mattress
Continuous Buffer Co
Wretched
The Prolonged
Adequate Quietus Co
The Solid Solace
Insufficient
Soiled Mat Pro
Soiled Product Spot
Comfortableness Pro
Happy Nap Place
Future Reassurance
The Quiet Eternal Sleep
The Filthy
QuiltedMattress
Mat Place
The Balmy
Personal Soothe Place
Poor
Extra
Relative Convenience Place
Patrick Mattress
Nice Eternal Sleep Co
Desynchronized
Nocturnal Rest
Comfortableness Spot
Makeshift Middle
The Pneumatic Futon
The Great
The Damp
Numbers Comfort
The Filthy Mattresses
The Sweet Solace
TranquilSleep
The Horizontal
The Cold
The Magnetic
The Real Enjoyment
Gentle Kip Place
Cool Certainty
Comfortable Futon Co
Clean Crib
Enjoyment Pro
Class Comfortable
Classless Mattress
Pillow Collective
Short Stay
Class Ease Spot
VerticalMattress
Snooze Spot
Sound Sunset
Strange Solace Collective
Futon Co
The Patient Consolation
The Infinite
Horizontal
Relative
LightSleep
Soft
The Inch
Dreamless Doze
Comparative Convenient
The Uninterrupted
Enough Eternal Sleep Pro
Soaked Mattresses
Rem
Nice Nap
Material Reassurance
Comfortable Raft Place
Cold Cozy
Slow Sedation
Reasonable Comfortable
Nap Group
The Huge
Class Coziness
Infinite Console
The Maximum
The Gentle Nap
Uncovered Raft Collective
The Down
Warm Mattress Pad Co
Wet
Bed Collective
The Bed
Undisturbed Quietus Spot
Jumper Comfort
MaximumComfort
Restless Eternal Rest Group
Sound
HardMattress
UnbrokenSleep
Spare

Learn more about starting a mattress brand:

Where to start?

-> How much does it cost to start a mattress brand?
-> Pros and cons of a mattress brand

Need inspiration?

-> Other mattress brand success stories
-> Marketing ideas for a mattress brand
-> Mattress brand slogans
-> Mattress brand Instagram bios

Other resources

-> Mattress brand tips

Funny Mattress Brand Names

Relative Solace
Buffer Comfort
Plastic Raft
The Short
QuietComfort
Deep Rest Place
False Convenience
Broken Snooze Place
Awake Co
Excessive Slumber Group
Enough Eternal Sleep Pro
Wet Futon
The Extra
Humbert Comfort
Needed Doze
Feverish
Crate
Pneumatic Buffer Trading Co
Slumber Spot
Own Ease
More
Desynchronized
Conditioned Convenient
The Apparent
ComparativeComfort
Uncovered Mattresses Place
Lumpy Futon Trading Co
The Spiritual
LongSleep
Awake Spot
Deeper Awake Group
Mesmeric Quietus Pro
MoreSleep
RestfulSleep
Natural
The Soft Snooze
Raft Group
Mattress Pad Group
Eternal Sleep Place
Thin Bed
Spare Mat Co
Earthly
Much
Makeshift Raft
Single Bed Spot
Makeshift
ExtraMattress
Soft Nap
Filthy
Soothe Group
Sound Sunset
Fattest Mattress
Moderate Console Pro
Cool Convenience Pro
ConditionedComfort
SpareMattress
Less
The Quilted
The Nocturnal
The Small Reassurance
HardMattress
Mutual Convenience Trading Co
Undisturbed Eternal Sleep Spot
Buffer Place
Less Soothe Place
The Makeshift
Less Reassurance Pro
The Magnetic
Consolation Co
The Extra Reassurance
Soundest Staying
Comfortableness Pro
Quietus Collective
Modest Ease
The Material
Awake Collective
ComfortableSleep
InterruptedMattress
Buffer Pro
The Spring
Gentle Quietus Spot
Strapless Mattress
Greatest Solace Collective
Sweet Snooze
Solid Reassurance Collective
The Sufficient
Soundest Standby
Big Mat Group
Narrow Mattress Pad Collective
Inadequate
The Happy Bed
False Satisfaction Co
Strange
Lumpy Buffer
EarthlyComfort
Comparative Convenience
Beloved Nap Group
RoughMattress
Mesmeric
Substantial
The Brief
Slumber Pro
Modest Convenience Co
Rapid
Soft Sedate
Drugged Eternal Rest
Double Raft Collective
Comfortable Futon Co
Cold Consolation Trading Co
Easy
The Good
The Pneumatic Futon
The Single
Awake Pro
Narrow Buffer Spot
Flatness Mattress
Mat Place
Prolonged Slumber Place
Numbers Comfort
Mat Trading Co
Cold Cosiness
Comfortableness Spot
Lumpy
Sound Sleeper
Worldly
Balmy
ComfortableMattress
The Huge Mat
Extra Slumber
The Comparative
Homely Comfortableness Place
Nap Group

Cool mattress brand name ideas

Comparative Consolation Collective
Quiet
The Easy
Rest Co
Raft Spot
The Enchanted
Homely Comfortableness Place
Hatless Mattress
Nap Co
The Short
Desynchronized Quietus Co
Fitful Nap
Broken Snooze Place
The Drugged
Fascine Futon
Firm Crib Pro
NewMattress
The Refreshing Kip
The Double
Restless Eternal Rest Group
Soothe Trading Co
Modest Convenience Co
Luxurious
The Spiritual
Double Raft Collective
Narrow Buffer Place
Considerable Coziness
Dreamless Eternal Rest Spot
The Relative
The Rolled
Cheap Product Group
Cool Cozy
Paradoxical
Filled Crib Spot
Happy Nap Place
Mesmeric Quietus Pro
Convenience Trading Co
The Wretched
ClassComfort
Old
Saint patrick Mattress
Balmy
Rest Place
The Solid Solace
MutualComfort
Snooze Spot
Relative
SoleComfort
Axis Mattress
Perfect
Conditioned Confidence
The Calm
SweetComfort
MaterialComfort
DreamlessSleep
Triumphant Comfort
BlueMattress
Enough Slumber Trading Co
Eternal Sleep Trading Co
Comparative Cosiness
The Torn
Comfortable Co
Buttress Mattress
The Dreamless
Enjoyment Co
Uncovered
Extra
The Old Mat
Soft Sleeper
The Big
Future Reassurance
Natural
Rest Collective
The Emotional
Cold Cosiness
The Quilted
Size Mat Spot
The Heavy Bed
SoundestSleep
Good Kip
Quietus Spot
Much
Comer Comfort
The Sufficient
Bed Cushion Group
Mantis Mattress
Own Comfortable Trading Co
WetMattress
Extra Eternal Sleep Collective
The Fascine
The Soundest Eternal Rest
Caribe Sleep
Consolation Trading Co
AdequateSleep
Nap Place
Sufficient
The Domestic
Own
Brief
Spiritual Reassurance
Peaceful Kip Group
The Crate
Infinite
Sponge Pillow Collective
Mat Pro
The Ragged
False Comfortable
Slow Sedation
Adequate
Earthly Reassurance
Green Product
The Sized
Cool Comfortable Collective
Empty
Sweet Sedate
Eternal Sleep Pro
Eternal Rest Co
Quilted
Twilight Eternal Sleep
The Troubled
CoolComfort
Undisturbed Eternal Rest Pro
Wet Futon
Balmy Snooze Trading Co
LongSleep
HugeMattress
Strapless Mattress
Bed Group
The Prolonged
Makeshift Bed
Untroubled Eternal Sleep Trading Co
Doze Place

Unique mattress brand name ideas

Damp Cushion Collective
NeededSleep
Stuffed Buffer Spot
Ordinary
Reassurance Trading Co
Short Bed
Product Place
Soundest Sedate
Little Comfortable
Mattresses Co
Mat Trading Co
Practice Mattress
Prolonged Slumber Place
The Spring
Visual Convenience Pro
Firm
Calm Slumber Group
The Hard
Raft Pro
Awake Collective
The Poor Solace
TemporaryComfort
Crate
Soiled Product Spot
Class
Old Mattresses Spot
Solace Pro
Snooze Group
Old Raft Trading Co
UncoveredMattress
Healthy Nap
RaggedMattress
Cheap
Short Nap Pro
Comfortableness Pro
The Soundest
Nocturnal Rest
Heavy Awake Trading Co
Excessive Slumber Group
Modest Ease
Future
The Ordinary Mattresses
The Hair
MuchSleep
Apparent
The Nice
Deeper Awake Group
Sufficient Stay
The Broken
Class Comfortable
UnbrokenSleep
Sunburnt Comfort
Great Reassurance Pro
Soothe Co
Buffer Co
FlatMattress
Brattice Mattress
Numbers Comfort
The Tattered
Mat Group
Nice Nap
Conditioned Cosiness
Infinite Console
Natural Snooze Collective
Flatness Mattress
Nap Group
Makeshift Mattress Pad
Comparative Convenience
Spiritual
The Soft Snooze
The Quiet
Conditioned Convenient
The Feverish
Eternal Sleep Spot
Comparative Convenient
Number Comfort
Considerable Console
Soothe Group
Crib Trading Co
Tolerable
The Class Soothe
Poor Bed Collective
Enjoyment Place
Striped
Needed Doze
Soundest Snooze
RestorativeSleep
The Beloved
Troubled Rest Place
Patient Reassurance Place
DoubleMattress
Doze Co
Tatted Mattress
The Single Cushion
Soundest Sedation
The Extra
Battle Mattress
The Extra Snooze
Thin Bed
Single Bed Spot
Inflated Bed Pro
The Stuffed Product
Cold Convenient
The Material
Needed Doze Co
Wretched Mattresses Group
Sufficient Sedate
Makeshift Musty
Enough Eternal Sleep Pro
Lumbered Comfort
Ragged Mat Trading Co
Nocturnal
Stained Futon Collective
Blissful Slumber
Top
Slow Sedate
Worldly Enjoyment Trading Co
Great
InterruptedMattress
Moderate Console Pro
Restorative Doze Trading Co
Hypnotic Rest
LightMattress
Conditioned Coziness
RestfulSleep
More Eternal Rest Spot
Excessive
Comparative Consolation
EmotionalComfort
Ease Collective
The Inflated
The Endless

Cute mattress brand name ideas

Lethargic
Much Ease
The Magnetic
GreaterComfort
The Soft Quietus
Soothe Place
The Filthy Mattresses
Futon Trading Co
Pillow Collective
Soft Crib Spot
Consolation Pro
Slow Staying
Mat Spot
Class Coziness
Consolation Collective
Drummer Comfort
Sound
GreatestComfort
Spiritual Consolation Trading Co
The Infinite
Short Sunset
The Wave Kip
The Considerable
Covered Cushion Group
Convenience Pro
Eternal Sleep Group
Sufficient Staying
Plumper Comfort
Sufficient Slumber
Mat Co
Dumber Comfort
The Blessed
Soundest Slumber
Numbered Comfort
Buffer Pro
Sweet Snooze
Soft Nap
The Class
Good
Bumper Comfort
Sufficient Eternal Sleep
Continuous Buffer Co
Narrow Mattress Pad Collective
Adequate Quietus Co
Cumber Comfort
Comfortable Group
Product Group
Strange
TroubledSleep
Rest Pro
Beloved Nap Group
Emotional
Suffer Comfort
Strange Solace Collective
Cold Ease Trading Co
Enough Doze Group
The Crate Raft
The Comfortable
VerticalMattress
Sound Slumber
Slumbers Comfort
Rolled Mattress Pad
Strange Soothe
Restful Snooze Group
The Inch
Small Consolation Group
Short Standby
The Relative Enjoyment
Comfortable Mattresses
HeavenlyComfort
Snooze Place
PerfectComfort
The Profound
The Makeshift
Narrow Buffer Spot
False Comfortableness Pro
Encumbered Comfort
The Warm
The Inexpressible Console
Big Mat Group
Class Convenience
Relative Convenience Place
ColdComfort
Pneumatic Buffer Trading Co
Cleopatra Mattress
The Inadequate Slumber
Comfortableness Spot
Huge
Solid
Uncovered Mat
Nocturnal Snooze Group
Ordinary Product Spot
ActiveSleep
Ordinary Rest Group
Shumpert Comfort
Cold Convenience
The Cool
The Great
Console Co
Comfortable Spot
Matra Mattress
Considerable
SolidComfort
Sweet
Unspeakable
Considerable Comfortable
The Blue
The Daytime
Magnetic Awake Pro
Ease Place
Satisfaction Collective
Cold Consolation Trading Co
Wretched Product Place
Pneumatic Mat Group
New
Added
Cushion Co
Slow
The Sweet
Sound Eternal Sleep
Sound Eternal Sleep Pro
Half
Pillow Pro
Strange Soothe Group
The More
Cool Comfortable
Desynchronized Doze Pro
The Single
QuiltedMattress
New Mat Co
Calm
The Adequate

Clever mattress brand name ideas

Bed Trading Co
CleanMattress
Dreamless Kip Co
The Apparent
RapidSleep
Deep Rest Place
EarthlyComfort
Considerable Cozy
Inflated
Conditioned Console
The Nice Cushion
More Comfortableness Place
Earthly Comfortableness
Bed Collective
Slumber Group
Sound Sleeper
Lumpy Futon Trading Co
Futon Co
MoreComfort
False Satisfaction Co
Gentle
Convenience Collective
Inflated Cushion
WarmComfort
The Conditioned Soothe
Raft Place
Rapid
The Damp Futon
The Interrupted Buffer
Summer Comfort
The Cold
Physical Reassurance Group
Fascine Bed Collective
Dramatic Mattress
NiceSleep
Twilight Awake Spot
InsufficientSleep
The Tolerable
Desynchronized
PatientComfort
Mattresses Spot
Broken
Short Sleepover
More Awake Group
Infinite Consolation
Thin
ExtraMattress
The Long
The Comparative
Crib Place
The Uninterrupted
Doze Trading Co
BlissfulSleep
BriefSleep
Awake Co
Consolation Co
Deeper Kip Collective
Cool Consolation
Comfortable Mattresses Collective
Greater Enjoyment Place
The Filthy
The Material Convenience
ImmenseComfort
The Blissful
Makeshift Middle
The Restful Rest
Sponge
The Bed Mat
The Real Enjoyment
Beloved Eternal Rest Spot
Telepathic Mattress
Mattress Pad Trading Co
Apparent Comfortableness Group
The Homely
Sufficient Sleeper
Substantial Solace Co
Makeshift Mat
Unbroken Awake
The Interrupted Slumber
Single Pillow
ExcessiveSleep
Slow Nap
Substantial
HealthySleep
Filled
MoreSleep
Eternal Rest Trading Co
Undisturbed
BedMattress
Soiled Mat Pro
Comfortable Kip Spot
Warm
The Slow
Calm Eternal Rest Trading Co
Sweet Sleepover
Quietus Group
Drugged
Mat Place
More Enjoyment
Pleasant Awake Trading Co
Personal Soothe Place
FalseComfort
Green
Wave
Consolation Group
Enjoyment Pro
Console Spot
Mattresses Group
Uncovered Mattresses Place
Solace Place
The Great Ease
Less Reassurance Pro
The Hypnotic
Ease Spot
BlessedSleep
ConditionedComfort
Solace Trading Co
Tattered Mattresses
MuchComfort
Cool Console
Only
Sufficient Standby
Inch Mattress Pad Trading Co
The Bare Cushion
The Greater
Soaked Buffer Group
Insufficient
Sole Soothe Group
Earthly
Comfortable Trading Co
Reassurance Group
Long

Best mattress brand name ideas

The Temporary
Prolonged
Heavenly
Stained Bed Group
Own Ease
Acrobatics Mattress
Canvas Mattress
Feverish
The Old
ComparativeComfort
The Hair Buffer
Inch
The Interrupted Nap
The Little Solace
The Less Eternal Rest
InchMattress
Needed
The Blissful Awake
Bed Co
Makeshift Mats
Canvass Mattress
EmptyMattress
Conditioned Certainty
HardMattress
The Restorative
Stained Mattresses Trading Co
Hard
Real Soothe Co
Uncovered Buffer Place
TatteredMattress
Comparative Console
Green Buffer Co
Vertical Pillow
Futon Collective
SoiledMattress
The Conditioned
Own Soothe Co
Humbert Comfort
Sized Crib Trading Co
Peaceful Kip
LastSleep
The Wave
SoftMattress
Blackness Mattress
Static Mattress
The More Comfortable
DomesticComfort
Dweeb Sleep
Filthy
More Enjoyment Pro
Makeshift Mattresses
The Horizontal
The Ordinary Awake
Poor Rest Place
WarmMattress
Spare Mat Co
Console Collective
Considerable Cosiness
Awake Pro
Soiled Mat Spot
Moderate
Domestic
GentleSleep
Sweet Staying
The Stained Mattresses
The Nocturnal
The Greatest
Maximum Comfortable Co
RegularMattress
Awake Spot
Emotional Consolation
Soft Sleepover
Soundest Staying
The Balmy
Horizontal Product Place
RoughMattress
The Happy Bed
The Quiet Eternal Sleep
LittleSleep
Consolation Place
The Rough
InexpressibleComfort
Unspeakable Enjoyment Spot
False Convenience
Slumber Trading Co
Nice
The Rem Eternal Rest
Rough Mattresses Collective
Firm Product
Feverish Eternal Sleep Trading Co
Enjoyment Collective
Uncovered Raft Collective
Material Consolation Spot
The Patient Consolation
Decent Console Pro
Disastrous Mattress
Own Ease Co
Heavy
The Spare
Munford Comfort
Like
Thick Pillow Place
Insufficient Eternal Sleep
The Soaked
LuxuriousComfort
The Deeper
The Unspeakable Soothe
Poor Comfortable Pro
Quietus Collective
PleasantSleep
Cool Convenience Pro
Normal Snooze Spot
WorldlyComfort
Inexpressible Reassurance
Jumper Comfort
StainedMattress
Doze Group
PoorComfort
Cool Comfortableness
Interrupted
MaximumComfort
ThermalComfort
Makeshift Moldy
The Light
Worldly
PlasticMattress
Nice Eternal Sleep Co
Lumpy Cushion Trading Co
Cold Satisfaction
Soft
Soft Raft
UneasySleep

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Mattress Brand:

Simple is always better

This means a few different things. Your mattress brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your mattress brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Mattress Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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