1,000+ Unique Mattress Brand Names

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Updated: March 26th, 2025

So, you've come up with the perfect mattress brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your mattress brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best mattress brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your mattress brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Mattress Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of mattress brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy mattress brand name ideas

100% Pure Mattress
Spaciously 101
Organicology Mattress
Fresh Dreams
Nighters Comfort
Zzz Lover
Unli Roll
Supreme Nights
Dura Foams
Skin Vibes
Blitz Shade
Winter Fine
Sleepy Head
Bed Bliss
Reju Drifters
Bed Springs
Activ Wish
Nap Time
Comfort Expression
24-7 Siesta
Comfortful
Ecohugger
Cloud Collection
Mint Rose
Snuggle Zone
H-Price Snore
Sleep Velvets
Bed Plugs
Mattress Sanctuary
Sleep Fanatics
Bed Dream
Tired Stories
Comfort Hunter
Trendy Comfort
Bouncy Mattress
Pro Organic
American Elite Mattress
Empress Shade
Hi-Qua Mattress
Pro Comfort
Butter Beds Mattress Collection
Comfort Fusion
Perfection Wishlist
Urban Fine Mattress
Maxi Prima Mattress
Golden Nap
Nappy Spring
Bear Hug Mattress
Mattress Squad
Top Feels
Dream Vibes
Empress Trends
Timeless Comfort
Rose Bed Mattress
Mattress Hunter
Snoozy Land
Slumber Space
Firm Hugs
Bounce Collective
Calm Sleepers
Timeless Treasure
Bed Crafters
Hypnos Power
Elite Lab
Comfy 101
Midnight Comfort
Fairy Comfort
Dreamer's Dream
Hypnotic Place
Sleeper Olympics
Extra Sleep
Women's Comfort
Power Nap
Cozy Hub
Nice Nap
Poor
Slow Sedation
The Greater
The Interrupted Nap
LumpyMattress
Material Reassurance
Concrete Bed Collective
Soiled Mat Pro
Slumber Pro
Eternal Sleep Group
Eternal Sleep Place
The Interrupted Buffer
Tranquil
Drugged Eternal Rest
Vertical Pillow
Crib Trading Co
Eternal Rest Co
SoftMattress
ComparativeComfort
The Material
The Blessed
Continuous
Rem
Lumpy
Infinite Consolation
Eternal Sleep Trading Co
The Down
Comfortable Mattresses Collective
Twilight Eternal Sleep
Cool Comfortable Collective
BriefSleep
Short Bed
Soothe Place
Sweet Snooze
Bed Trading Co
Cushion Co
Excessive
Considerable Comfortable
Soundest Staying
Soundest Sedation
Rough
Moderate Console Pro
The Homely
Thin
Visual Convenience Pro
SoiledMattress
Awake Place
Needed Doze Co
Stratus Mattress
Paradoxical
Extra Slumber
Futon Trading Co
Rest Collective
The Domestic
The Beloved
Chalice Mattress
WarmMattress

Creative mattress brand name ideas

Eternal Sleep Group
Peaceful Snooze Co
Drummer Comfort
Top
TemporaryComfort
Cold Console
The Sole
Sole Soothe Group
Slow Nap
The Homely
Excessive Awake Place
The Blessed
Makeshift Makeshift
NiceSleep
Good
Enough Snooze Spot
HardMattress
Comfortableness Spot
The Nice
Undisturbed Quietus Spot
Cool Coziness
BlissfulSleep
Convenience Pro
Inexpressible Reassurance
Substantial Consolation Group
Blackness Mattress
False Comfortable
The Inadequate Slumber
Numbers Comfort
Cool Comfortableness
RaggedMattress
Much
Substantial Solace Co
Untroubled Doze
RapidSleep
Mat Place
The Sized
RoughMattress
Convenience Group
The Spiritual
The Soundest Eternal Rest
Torn Bed Place
The Calm
Sweet Eternal Rest
Natural
Console Co
BedMattress
Mutual Convenience Trading Co
Buffer Group
The Tolerable
Futon Trading Co
Cushion Spot
Needed
Sufficient Stay
Sole Convenience
Interrupted
Healthy Nap
Unspeakable
MoreComfort
Ragged Mat Trading Co
Gentle
Balmy
ComfortableMattress
LongSleep
Fascine Bed Collective
Apparent
Deeper Awake Group
The Deep Nap
Sound Sunset
False Convenience
Flatness Mattress
The Regular
Rest Pro
Short Standby
The Material
Normal Snooze Spot
Tatted Mattress
Mumford Comfort
Wet Product
Less Reassurance Pro
CoarseMattress
Fatness Mattress
The Great
The Extra Snooze
Ordinary Rest Group
Comfortable Trading Co
The Conditioned Satisfaction
The Physical Comfortableness
Perfect
Size Mat Spot
Regular Bed
OldMattress
The Green
Sole Enjoyment Pro
Sweet Sleepover
Half
Great Reassurance Pro
Balmy Snooze Trading Co
Temporary
Sunburnt Comfort
The Relative Enjoyment
Slumber Pro
Spring Buffer
Comfortableness Pro
WarmComfort
Saint patrick Mattress
Lumpy Cushion Trading Co
Raft Place
Feverish Eternal Sleep Trading Co
Dreamless Kip Co
The Blissful Awake
The Stained
Pumper Comfort
GentleSleep
The Little
Lumbered Comfort
EmotionalComfort
Cold Convenient
Untroubled Eternal Rest Place
The Tattered
The Hair
ApparentComfort
Wave
Earthly Reassurance
Easy
Clean Crib
Disastrous Mattress
Hard
Poor
Cleopatra Mattress
BlueMattress
The Scant

Learn more about starting a mattress brand:

Where to start?

-> How much does it cost to start a mattress brand?
-> Pros and cons of a mattress brand

Need inspiration?

-> Other mattress brand success stories
-> Marketing ideas for a mattress brand
-> Mattress brand slogans
-> Mattress brand Instagram bios

Other resources

-> Mattress brand tips

Funny Mattress Brand Names

Sole Enjoyment Pro
Triumphant Comfort
Eternal Rest Trading Co
NewMattress
Soft Sunset
Buttress Mattress
ColdComfort
Deeper Kip Collective
Hatless Mattress
Comfortable Mattresses
Sunburst Comfort
Rest Place
Mattress Pad Trading Co
Magnetic
Sweet Staying
Shumpert Comfort
The Green
The Endless
RegularMattress
PoorComfort
InsufficientSleep
WorldlyComfort
WarmComfort
Excessive
Quietus Collective
Uncovered Raft Collective
Comer Comfort
The Material
Rough
Troubled
Bed Group
Makeshift Mildewed
Continuous
The Tattered
The Conditioned Soothe
Tranquil
ExtraSleep
The Spare Mattress Pad
The Torn
The Spiritual
Snooze Group
Ease Place
Product Collective
Mattress Pad Group
Solace Pro
The Calm
Enough Slumber Trading Co
The Slow
Product Place
Awake Pro
Sound Eternal Sleep
Extra
The Stained Mattresses
The Vertical
The Scant
Comparative Convenient
Unspeakable
Sponge Mattress Pad
Beloved Eternal Rest Spot
Emotional
Hard
Soft Stay
Visual Convenience Pro
The Emotional
EnchantedSleep
ModerateComfort
Physical Reassurance Group
Comfortable Pro
Natural
Sound Stay
ApparentComfort
ComfortableSleep
InexpressibleComfort
Soundest Sedation
Vertical Pillow
Cheap
Wave
Broken Doze Place
Considerable Cosiness
Active
Consolation Pro
LittleSleep
Nice Nap
Grebe Sleep
Inadequate
Uncovered Mat
MoreSleep
Mat Place
GreatestComfort
Drugged Eternal Rest
Product Trading Co
Ragged Mat Trading Co
Earthly Comfortableness
The Cold Ease
Cold Convenient
Numbers Comfort
Prolonged
The Wretched
The Heavy Bed
Enough Doze Group
Heavy Eternal Sleep Group
Undisturbed
The Warm
Natural Snooze Collective
Emotional Consolation
Comfortable Group
The Temporary
Beloved Nap Group
Enjoyment Co
Mattresses Trading Co
Mat Spot
Worn Mat Co
SoiledMattress
Dreamless Quietus Collective
ActiveSleep
Firm Raft
ExtraMattress
Modest Convenience Co
Peaceful Kip Group
Earthly Reassurance
Mat Pro
The Sound
Mattresses Co
Dreamless Kip Co
Tatted Mattress
Less
Soiled Mat Spot
Good Awake Co
InterruptedMattress
The Filthy
Undisturbed Eternal Rest Pro
Soft

Cool mattress brand name ideas

RelativeComfort
The Class
Gentle
Eternal Sleep Pro
More Awake Group
The Earthly
Emotional Consolation
Deep Rest Place
Wet
Excessive
The Material
Beloved Nap Group
The Great
The Old
The Adequate
Substantial Solace Co
Hard
Undisturbed Quietus Spot
Sound Eternal Sleep
Spare
Cool Certainty
Patient
LightSleep
Convenience Group
Filled Crib Spot
The Happy Eternal Rest
Bed Spot
Considerable Comfortable
The Lumpy
Inexpressible
Quietus Collective
Short Stay
The Easy
Rolled Mattress Pad
FilledMattress
Conditioned Coziness
Cool Convenience Pro
The Inadequate Slumber
Slumber Comfort
Drugged
Good Kip
Raft Place
Daytime Eternal Rest
MaterialComfort
The Hard
Bed Cushion Group
Soiled
The Standard Mattresses
Campus Mattress
Poor Solace Spot
EnchantedSleep
The Hair
Spiritual Consolation Trading Co
Natural
Wretched Product Place
The Nocturnal
Enjoyment Trading Co
Mutual Convenience Trading Co
Gentle Awake Collective
Doze Trading Co
FlatMattress
NiceMattress
Summer Comfort
Mattresses Group
The Conditioned
The Soft
The Good
Gentle Kip Place
Mat Pro
Comfit Comfort
The Bare Cushion
Doze Co
ThermalComfort
The Induced
Awake Pro
The Sweet
Inch Mattress Pad Trading Co
Sponge Mattress Pad
Spring Buffer
Unbroken Awake
Console Co
Physical Reassurance Group
Stained Futon Collective
Horizontal
Considerable Coziness
Mat Group
Beloved Eternal Rest Spot
Conditioned Consolation
Spiritual
Slumbers Comfort
Disastrous Mattress
The Torn
The Restorative
Shumpert Comfort
Short Nap Pro
Good
The Temporary
Greater Enjoyment Place
Jumper Comfort
Warm
Rest Pro
Slow Sleeper
Makeshift Musty
Creature comforts Comfort
Cool Cosiness
Sufficient Stay
Awake Co
The Conditioned Satisfaction
Sound Sunset
Mesmeric
The Sufficient
The Drugged
The Feverish
Heavy Eternal Sleep Group
Lumpy Cushion Trading Co
WarmComfort
Healthy Snooze Spot
The Patient Console
Consolation Collective
NeededSleep
Buffer Place
Strange Soothe
Poor Comfortable Pro
The Rem Eternal Rest
Slow
Nocturnal
Filthy
The Quilted
Pumper Comfort
The Blissful
Rem
Broken Doze Place

Unique mattress brand name ideas

WorldlyComfort
Sound Sleepover
CalmSleep
ImmenseComfort
Solace Pro
ApparentComfort
The Big
Long
Makeshift Moldy
The Personal
Mattresses Co
Poor Bed Collective
Enjoyment Pro
Numbers Comfort
Single Pillow
Brattice Mattress
Adequate
The Stuffed
WetMattress
ThickMattress
Snooze Pro
Gentle Quietus Spot
Little Comfortable
Relative Solace
Cool Console
Old
The Long
More Eternal Rest
The Cold
Makeshift Mildewed
Convenience Pro
Narrow Buffer Place
Dumber Comfort
Consolation Co
Needed Doze Co
The Sound
Heavy Awake Trading Co
VerticalMattress
SoleComfort
Twilight Eternal Sleep
Firm Product
GoodSleep
Balmy
The Little Comfortableness
Cool Comfortableness
The Nice
Little
The Wretched
BlessedSleep
Fitful
Dreamless Quietus Collective
Temporary
The Ragged
Comfortable Co
Crib Place
Cold Convenient
False Comfortableness Pro
Uncovered
The Unbroken
Apparent
Mattress Pad Group
Solid Reassurance Collective
The Ordinary Mattresses
Rest Collective
Peaceful Snooze Co
The Blessed Slumber
LightMattress
The Thick
Nap Co
EnoughSleep
Infinite Consolation
Emotional
Mumford Comfort
Soft Sunset
Doze Group
Mat Trading Co
Bed
GreaterComfort
Mattresses Pro
The Enchanted
Eternal Sleep Trading Co
Wet Futon
Thermal
Chalice Mattress
Happy Nap Place
SolidComfort
The Soft Snooze
Cold Convenience
Broken Snooze Place
Greatest Solace Collective
The Troubled
Stuffed Buffer Spot
Untroubled Eternal Sleep Trading Co
Poor Comfortable
Old Mattresses Spot
Sweet Snooze
Flatness Mattress
Future Reassurance
Nocturnal Rest
The Extra
The Spare Mattress Pad
Worldly Enjoyment Trading Co
Consolation Place
Restful Snooze Group
The Damp
Broken Quietus Spot
Sulfur Comfort
Vertical Pillow
Extra
Bumper Comfort
Eternal Sleep Place
Fascine Futon
New Pillow Co
Plastic
Light Nap Place
Lumpy Buffer
Blissful Kip Collective
The Cold Ease
Clean Crib
Mantis Mattress
The Soaked
Conditioned Console
The Interrupted Buffer
New
Cool Comfortable Collective
GentleSleep
Restorative Doze Trading Co
Size Mat Spot
RestorativeSleep
Triumphant Comfort
The Ordinary Awake
Console Collective

Cute mattress brand name ideas

RaggedMattress
ExtraSleep
The Makeshift
LongSleep
CheapMattress
Considerable Console
Considerable Cozy
Temporary Consolation Co
Comfortable Pro
Firm Crib Pro
Mattresses Trading Co
PlasticMattress
LuxuriousComfort
Soundest Stay
Twilight Awake
The Plastic
Own Soothe Co
The Dreamless
Practice Mattress
Classless Mattress
Continuous Crib Co
Calm Eternal Rest Trading Co
The Domestic
GreatestComfort
Own Comfortable Trading Co
Green Buffer Co
Inch Buffer Group
Makeshift Makeshift
WarmMattress
Hypnotic Rest
Old Raft Trading Co
Unspeakable
Prolonged
Narrow Mattress Pad Collective
Makeshift Murphy Bed
Extra Eternal Sleep Collective
Buffer Co
False Convenience
The Green
The Horizontal
The Interrupted Nap
Nice Nap
More Comfortableness Place
The Heavy Bed
Empty
Conditioned Certainty
Short Staying
Comfortable Raft Place
Insufficient Eternal Sleep
Doze Collective
Product Place
Cold Cozy
The Broken
TranquilSleep
The Daytime
Cold Satisfaction
Pneumatic Mat Group
Wretched Mattresses Group
TatteredMattress
Ragged Mat Trading Co
Drugged Eternal Rest
Class Convenience
ConditionedComfort
Futon Trading Co
Worn
Sufficient Sedate
Mesmeric Quietus Pro
Short Sunset
Natural Snooze Collective
Spare Mat Co
The Mesmeric
Own Ease Co
Uncovered Buffer Place
Soundest Slumber
The Physical Comfortableness
Telepathic Mattress
The Bed Mat
Dreamless
The Slow
More
Spiritual Reassurance
Awake Collective
LastSleep
Ease Place
UneasySleep
The Double
Comparative Consolation Collective
Fascine Bed Collective
Quiet
Reassurance Group
Uncovered Raft Collective
Strange Soothe Group
The Nice Cushion
Extra Slumber
Filled
Mat Spot
Needed Doze
The Calm
RestfulSleep
Narrow Buffer Spot
Cold Consolation
ExtraMattress
The Considerable
Filthy Pillow
Munford Comfort
Covered Cushion Group
Deeper Kip Collective
Blissful Slumber
Satisfaction Collective
Awake Group
Sunburst Comfort
The Extra Reassurance
Comfortableness Pro
Heavy Futon Group
Bed Pro
Only
Quietus Spot
Filled Cushion
ComparativeComfort
Prolonged Slumber Place
The Bed
Enough Doze Group
The Down
Horizontal Product Place
LittleSleep
The Apparent
Relative
The More Comfortable
The Poor Solace
Soft Sleeper
The Warm
Soaked Buffer Group

Clever mattress brand name ideas

Pneumatic Buffer Trading Co
Covered Mattress Pad
Good Awake Co
The Relative
Nocturnal Snooze Group
Inflated
Makeshift
Undisturbed
Bed Group
MuchSleep
Makeshift Bed
Stuffed
Fatness Mattress
Uninterrupted
Suffer Comfort
Considerable Reassurance
Undisturbed Eternal Sleep Spot
More Eternal Rest Spot
The Makeshift
Eternal Doze Group
Untroubled Snooze
Slow Nap
Cool Comfortable
Modest Consolation Spot
Enjoyment Co
Class Ease Spot
Bed Trading Co
Comer Comfort
Enough Eternal Sleep Pro
Own Ease
The Stuffed Product
Soothe Trading Co
Heavy Awake Group
Personal Soothe Place
Thick
Mattress Pad Spot
Buffer Comfort
Slow Staying
Like
Dweeb Sleep
The Extra Snooze
Nice Eternal Sleep Co
The Rough
The Quiet Eternal Sleep
Backless Mattress
Visual Consolation Pro
Endless
Light Buffer Pro
Like Nap Group
Homely Comfortableness Place
Sweet
The Happy Bed
Consolation Pro
Calm Slumber Group
CoolComfort
DreamlessSleep
Doze Place
Nap Group
Makeshift Raft
The Endless
Deepest
Rest Place
Buffer Pro
Reassurance Trading Co
Earthly Comfortableness
DomesticComfort
SpiritualComfort
The Natural
Plumper Comfort
Easy
Magnetic Awake Pro
Sweet Sleepover
InterruptedMattress
Cool Coziness
Short Standby
Awake Spot
Cushion Collective
Sized
The Less Eternal Rest
Sponge Pillow Collective
Sound Sleeper
The Sweet Solace
Insufficient
EarthlyComfort
The Soundest Eternal Rest
Makeshift Mats
More Enjoyment Pro
Own
Tattered Mattresses
Static Mattress
Conditioned Convenient
Ease Spot
Strange Solace Collective
NiceSleep
The Short
ExcessiveSleep
Magnetic
Soiled Mat Pro
Moderate
OnlyComfort
Comfortableness Spot
The Solid Solace
Soft Sleepover
Domestic
Eternal Rest Co
Enough Slumber Trading Co
False Comfortable
The Fascine
Comfortable Trading Co
Insufficient Slumber
Slumber Spot
The Conditioned Soothe
Soundest Snooze
The Brief
BlissfulSleep
Comfortable Mattresses
Interrupted
Much Ease
Dreamless Eternal Rest Spot
Sound Slumber
Comparative Cosiness
Consolation Group
The Sized
Feverish Eternal Sleep Trading Co
The More
Bed Pillow Group
The Normal
PoorComfort
Soundest Sedate
The Scant
MoreSleep
Considerable Certainty

Best mattress brand name ideas

Less Reassurance Pro
Comfortable Group
The Inexpressible Console
Greater
Soft
Sound
Futon Collective
Cheap
Rough Mattresses Collective
The Damp Futon
Cactus Mattress
Inflatable Pillow
Enough Snooze Spot
CoarseMattress
Thick Pillow Place
Sound Eternal Sleep Pro
Soundest Standby
Short Sedation
Sole Convenience
Continuous Buffer Co
Makeshift Mattresses
HealthySleep
Slumber Trading Co
Strange
Cumber Comfort
Slow Sedate
Patient Convenience Group
Modest Ease
The Little
The Inflated
ClassComfort
Patrick Mattress
Moderate Console Pro
Ordinary Rest Group
Torn Bed Place
Short Sleeper
Modest Convenience Co
Inadequate
Stratus Mattress
The Class Soothe
Bed Collective
Heavenly
The Spare
Pleasant Awake Trading Co
Solace Place
Luxurious
The Small Reassurance
LumpyMattress
Scant
Added
Great Reassurance Pro
Quiet Convenience Trading Co
Awake Place
ReasonableComfort
Thin Bed
EmptyMattress
The Cool
Comfortable Kip Spot
Short Sedate
Wretched
Little Bed
Solid
QuiltedMattress
Blackness Mattress
ImmediateComfort
Wave
Rumford Comfort
PerfectComfort
Slow Sedation
Numbered Comfort
Lethargic
Lumpy
Inexpressible Reassurance
Infinite Console
The Huge
Extra Satisfaction Group
Eternal Rest Trading Co
The Cool Convenience
Concrete Bed Collective
Rough
Peaceful Kip Group
HugeMattress
Snooze Place
Balmy Snooze Trading Co
Mathis Mattress
Top
DoubleMattress
Dialect atlas Mattress
The Big Crib
Cool
Plastic Raft
Slumber Group
Dreamless Kip Co
PleasantSleep
Mattress Pad Trading Co
Soundest Staying
Desynchronized Quietus Co
Sufficient Sleeper
Ordinary Pillow Collective
Visual Convenience Pro
MutualComfort
The Gentle Nap
Desynchronized Doze Pro
The Blessed
Less
Makeshift Mattress Pad
Soft Crib Spot
Cool Consolation
Great
Tranquil
Hatless Mattress
Product Collective
Conditioned Cosiness
The Hypnotic
The Comfortable
Poor Rest Place
Sufficient
Light
The Single
SoundestSleep
The Little Solace
Quietus Group
Excessive Slumber Group
Sole Soothe Group
Small Consolation Group
Unbroken Kip
The Untroubled Quietus
Slumber Pro
The Rem
Fitful Nap
Extra Mattresses Spot
Little Eternal Sleep

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Mattress Brand:

Simple is always better

This means a few different things. Your mattress brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your mattress brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Mattress Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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