Tediber
Interview
Tools

How We Focused On 3 New Strategies & Became Profitable

Julien Sylvain
Founder, Tediber
$3.5M
revenue/mo
4
Founders
40
Employees
Tediber
tediber.com
from Paris, Ile-de-France, France
started February 2015
$3,500,000
revenue/mo
4
Founders
40
Employees
Discover what tools recommends to grow your business!
Discover what books Julien recommends to grow your business!
book-cover
Let My People Go Surfing: The Education of a Reluctant Bu... Yvon Chouinard
Want more updates on Tediber? Check out these stories:
1. How Four Friends Started The #1 Mattress Company In France (2018) ➜

Hello again! Remind us who you are and what business you started.

I am Julien, french, 35yo, and the (proud & happy) founder of Tediber. Tediber is recognized as the Bed-in-Box pioneer and leader in France and a trusted home essentials brand. France is our key country and we operate mainly in Belgium and Switzerland. We are 100% based in Paris.

We benefit from the first-mover advantage on the Bed-in-Box market and we are seen as the key french DNVB. From day one, we have chosen to build a brand (with a strong capital efficiency).

We support our brand with home-made emblematic metro-ads and tv campaigns. We have had strong PR coverage with key french TV-shows.

Today, word-of-mouth is one of our key acquisition levers driven by product quality, service, and brand engagement. In less than 2 years we have achieved over 25% awareness in France. We want to build the coolest European lifestyle DNVB for the sleep industry.

Our main focus has been:

1- Our products are what French consumers are looking for:

Starter Story: Learn How People Are Starting Successful Businesses
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