Health And Wellness App

5 Health And Wellness App Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Imagine an app that helps you achieve your health and wellness goals, one step at a time. A health and wellness app is a digital tool designed to offer personalized fitness routines, nutrition plans, mental well-being exercises, and progress tracking, all in one place.

By starting this business, you'll be creating a platform that not only reminds users to drink water but also guides them through yoga practices and meal plans, tailored to their individual needs. Think of it as a virtual coach in your pocket, offering expert advice whenever you need it.

Building this app involves market research, collaboration with health experts, app development, and effective marketing strategies. But the potential to positively impact lives and tap into a growing market makes it a compelling venture. If you're passionate about health and technology, this could be your path to making a meaningful contribution while building a thriving business.

In this list, you'll find real-world health and wellness app success stories and very profitable examples of starting a health and wellness app that makes money.

1. The TouchPoint Solution ($3.6M/year)

Vicki Mayo, the founder of TouchPoint Solution, came up with the idea for her business after using a technology to alleviate her daughter's night terrors. Recognizing the potential of this technology to help people de-stress, she launched TouchPoints, which has been used over 3 million times since its inception in 2016. With a successful Kickstarter campaign and retail launch in the works, TouchPoint is on track to continue its impressive growth.

How much money it makes: $3.6M/year
How much did it cost to start: $250K
How many people on the team: 5

How I Developed A $300K/Month Wearable That Reduces Stress

This case study article follows Vicki Mayo, who developed a stress-reducing wearable product for her company TouchPoint, which achieved over $2 million in sales in the first couple of years and has been used for stress relief over 3 million times.

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2. SelfDecode ($2.4M/year)

After suffering from various health issues, Joe Cohen became determined to find solutions. He started selfhacked.com as a personal blog and eventually partnered with scientists and researchers to create SelfDecode, a platform that utilizes AI and machine learning to provide personalized health recommendations based on DNA and lab tests. Through organic growth and a dedicated following, SelfDecode has generated over $2 million in revenue and recently raised $8 million in a crowdfunding campaign.

How much money it makes: $2.4M/year
How much did it cost to start: $500K
How many people on the team: 80

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.

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3. MindTastik Meditation App ($420K/year)

Milena Ionescu, co-founder of MindTastik Meditation App, came up with the idea after personally experiencing the transformative benefits of meditation. She realized that longer, in-depth meditations could provide more effective results and decided to create an app that would make meditation more accessible and convenient for smartphone users. With monthly revenues of $35,000 and a wide range of themed meditations, MindTastik sets itself apart in the market.

How much money it makes: $420K/year
How much did it cost to start: $50K
How many people on the team: 3

How We Created a Meditation App That Generates $35K/Month [From Romania]

MindTastik co-founder Milena Ionescu shares how her and her partner created a successful niche meditation app that generates $35,000 USD monthly by offering longer, in-depth meditations with after-meditation tasks and mindfulness activities, and how they expanded their app family to include themed meditations for specific problems.

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4. VUES ($40.2K/year)

Jaxx, the founder of VUES, came up with the idea for his e-commerce eyewear retailer after noticing a lack of innovation in the eyewear industry. Despite his lack of expertise in the area, Jaxx saw an opportunity to offer unique, striking designs that cater to daring individuals. By leveraging online platforms and offering customized services, VUES has been able to capture the attention of the South African eyewear market and achieve impressive growth.

How much money it makes: $40.2K/year
How much did it cost to start: $1K
How many people on the team: 4

How We Started An Eyewear And Sunglasses Ecommerce From South Africa

VUES, an African e-commerce eyewear retailer that primarily operates in South Africa, has grown its customer base ratio to 1:7361 compared to the private Optometrist’s customer base ratio of 1:4500, through its organic online community-building strategy, and plans to pivot to a more technologically-inclined product.

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5. Health Haven ($7.2K/year)

Edward, the founder of Health Haven, came up with the idea while he was a student at university. He noticed a lack of guidance and affordability in the fitness industry, and saw an opportunity to create a platform that would connect fitness professionals with those looking for personal training services. After outsourcing app development and receiving feedback from users, Edward realized the niche extended beyond sports coaches and expanded the platform to serve the entire personal training community. The COVID-19 pandemic further validated the need for remote training, and Edward used his own experiences with a rare condition to assist others in the community.

How much money it makes: $7.2K/year
How much did it cost to start: $20
How many people on the team: 0

From Fitness Junkie To Founder: How I Built A Personal Training Platform

Health Haven is a one-stop-shop app for personal trainers and fitness enthusiasts to connect, with a monthly revenue of ~£500, offering powerful lead generation systems and convenient client management options.

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