Ecommerce Brand

How Much Money Do Ecommerce Brands Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, ecommerce brands can make between $450-$300,000 per month.
The average revenue for a successful ecommerce brand is $79.9K per month.
The highest grossing ecommerce brand in our records makes over $3,600,000 per year.
Ecommerce brand owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting an ecommerce brand?

And now you're wondering how much ecommerce brand owners actually make...

Well, let’s dive in!

Here are example of real ecommerce brands and how much money they make - as reported by the founders themselves:

1. Bro Glo ($3.6M/year)

After a joke about his pale complexion during his honeymoon, Jaron decided to develop a self-tanner for men. Together with Tom and Joe, they launched Bro Glo in 2021 during the pandemic, achieving rapid success with average monthly revenues of $50K and a viral TikTok account that now boasts nearly 100k followers.

How much money it makes: $3.6M/year

2. XSuit ($3M/year)

Maximilien Perez, the founder of xSuit, came up with the idea for his business after experiencing the limitations and discomfort of traditional suits. Through extensive market research and sourcing, he developed a suit made from premium stretch fabric that was also liquid-repellant and resistant to stains. After launching on Kickstarter and receiving overwhelming demand, the business quickly took off, reaching sales of over $350,000 in just a few months and expanding to other product lines.

How much money it makes: $3M/year

3. Countryside Amish Furniture ($3M/year)

Mel Stutzman, the founder of Countryside Amish Furniture, came up with the idea for his business by combining his furniture expertise, Amish business connections, and entrepreneurial ambitions. After experiencing setbacks with previous furniture companies, he realized the importance of being conveniently accessible to target markets and decided to create a digitally-based operation that could sell throughout the country. Today, Countryside Amish Furniture generates millions in sales by partnering with Amish artisans to offer thousands of made-to-order furniture options to buyers across the continental US.

How much money it makes: $3M/year

4. BuildFBA ($1.2M/year)

Samrudha, the founder of a 6-figure Amazon e-commerce business, came up with the idea after being heavily impacted by the pandemic and looking for a touchless business model. Starting with dropshipping and then transitioning to Amazon arbitrage, Samrudha eventually decided to develop a unique product, a bike wall stand, due to high demand in the biking niche. With a bare minimum capital of $5,000, the business has now achieved over $1 million in sales in just 2 years' time.

How much money it makes: $1.2M/year

5. Hagan Ski ($1.08M/year)

After growing up in a flat region of Minnesota, the founder developed a passion for skiing and an admiration for brands that focused on quality and specialty products. Years later, after a career in the military and coaching endurance athletes, he combined his love for skiing with business and launched Hagan Ski Mountaineering, a company dedicated exclusively to backcountry ski touring. With a focus on performance and durability, Hagan has gained recognition and seen 50% annual growth in recent years, appealing to both devoted backcountry skiers and specialty retailers.

How much money it makes: $1.08M/year

6. CaliConnected ($840K/year)

Nassir Silwany, Co-Founder of CaliConnected, came up with the idea for the online headshop marketplace after realizing that the cannabis equipment industry was untapped by large retailers like Amazon. With his background in the retail industry and knowledge of the cannabis industry, Nassir saw an opportunity to create a trustworthy and customer-friendly platform for smokers looking for quality smoking accessories.

How much money it makes: $840K/year

7. Bluebird Provisions ($635K/year)

After being told he would never run again due to a foot injury, the founder of Bluebird Provisions Bone Broth healed his foot and got back to winning ultra marathons using bone broth. Fueled by his conviction to share this healing elixir, he quit his job and started Bluebird Provisions. Now, the brand is the fastest-growing bone broth brand in North America, with monthly revenues of $49,000 and a 5000% increase in customer base since its inception.

How much money it makes: $635K/year

8. Mouqy ($480K/year)

Mouqy was founded by Daren Low, who recognized the increasing demand for affordable eyewear during the Covid-19 pandemic. Leveraging his experience in the digital world, Daren created Mouqy to offer high-quality, fashionable eyeglasses at affordable prices. With a focus on practical content marketing and providing a seamless user experience, Mouqy has seen early success and aims to become a go-to resource for all eyewear needs.

How much money it makes: $480K/year

9. Smartbuy Kenya Limited ($360K/year)

Mark, the co-founder of Smartbuy Kenya, came up with the idea for the e-commerce website specializing in electronics after building an e-commerce site for a B2B company he was freelancing for. Recognizing the potential in the industry, Mark and his friend Abdirizak decided to start their own venture, investing in SEO to drive traffic to their site. After months of hard work, their determination paid off, and they started seeing a spike in traffic, leading to the growth of their business, which now generates an average of $30,000 per month.

How much money it makes: $360K/year

10. Yes To Brand ($132K/year)

Veronica Baljak, the co-owner of Yes to Brand, started her online business journey by building dropshipping stores for herself, family, and friends. Through networking, sharing her knowledge in blogs and on social media, and becoming a motivational dropshipping influencer, Veronica gained a dedicated following and decided to create Yes to Brand, an agency that helps people start and improve their online businesses. With sales averaging $11,000 per month, Veronica's positive mindset and passion for manifesting success have led to rapid growth and opportunities for collaboration.

How much money it makes: $132K/year