How I Started A $480K/Year Eyeglasses Online Brand
June 19th, 2022
Hello! Who are you and what business did you start?
Hi, I’m Daren Low, the founder of Mouqy and Chief Strategist of Bitcatcha. Many people wonder why I started Mouqy at this period since I'm inexperienced in the eyewear industry.
The Covid pandemic showed an increasing trend toward Work From Home and a more profound public interest in health. One focal point of these two perspectives is that people wanted to take care of their eyesight while not burning a hole in their pockets.
And that’s why I created Mouqy - to sell high-quality, fashionable eyeglasses at affordable prices. I paired a minimalist product with a matching tagline, urging customers to “see what matters.” What matters is how it looks, feels, and is easy to afford - Not how many meals you have to skip to get a pair.
