Content Marketing Agency

7 Tips For Starting A Successful Content Marketing Agency (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own content marketing agency? Here are some tips you should know:

Learn more about starting a content marketing agency:

Where to start?

-> Content marketing agency plan
-> How to finance a content marketing agency?
-> How much does it cost to start a content marketing agency?
-> Pros and cons of a content marketing agency

Need inspiration?

-> Other content marketing agency success stories

Other resources

-> Profitability of a content marketing agency

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a content marketing agency:

#1: Randy Rayess, founder of Outgrow :

We chatted with with Randy, founder of Outgrow ($/month). In our interview, Randy says:

You can’t work alone. You need to grow with like-minded people who believe in your idea.

Read the full interview ➜

#2: George Chilton, founder of Hubbub Labs:

We chatted with with George, founder of Hubbub Labs ($60K/month). In our interview, George says:

If you are looking for a co-founder, look for someone who stretches you, has a contrasting perspective (but a shared vision) - and someone who has a different, but complementary skill set.

Additionally:

Your network is your net worth. Be open to opportunities.

Read the full interview ➜

#3: Derryck Strachan, founder of Big Star Copywriting:

We chatted with with Derryck, founder of Big Star Copywriting ($30K/month). In our interview, Derryck says:

You’ve got to be consistent across your brand, your message, your target customer, your service, and the outcome you promise.

Read the full interview ➜

#4: Daniel Tay, founder of With Content:

We chatted with with Daniel, founder of With Content ($30K/month). In our interview, Daniel says:

Transparency has also been a huge pull factor. Many of our clients have commented that they were surprised to see our rates clearly outlined on our website, which is rare amongst marketing agencies.

Additionally:

Growth for the sake of growth isn’t a good goal to have. And slow growth might be better growth in the long run.

Read the full interview ➜

#5: Arrigo Lupori, founder of Koala Rank:

We chatted with with Arrigo, founder of Koala Rank ($8K/month). In our interview, Arrigo says:

One of the best decisions I made back in the day was to be bold enough to start prospecting directly rather than wait for customers to come knocking at my door.