Content Marketing Agency

How Profitable Is A Content Marketing Agency? (Updated for 2024)

Pat Walls

•

Updated: October 9th, 2024

How Profitable Is A Content Marketing Agency? (Updated for 2024)

So you want to start a content marketing agency?

And the first question that came to your mind was, “well, are content marketing agencies actually profitable?”

With a market size of $47.3B - there’s plenty of business to go around.

Especially considering:

You could start a content marketing agency with as low as $35
Based on our data, content marketing agencies generate an average of $996K per year
You could see gross margins as high as 70% with content marketing agencies

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a content marketing agency.

Let’s dive in!

Is a content marketing agency profitable?

Yes, a content marketing agency is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $996K per year with an estimated gross margin of 90%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your content marketing agency.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your content marketing agency is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a content marketing agency worth it?

If you’re wondering if a content marketing agency is worth it, the answer is a big YES. With content marketing agencies, you have the potential to earn $996K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $47.3B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a content marketing agency to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful content marketing agencies case studies.

Examples Of Profitable Content Marketing Agencies

Here are a few examples of profitable content marketing agencies, and a few more details about them:

1. Hubbub Labs ($720K/year)

George Chilton, the co-founder and Creative Director of Hubbub Labs, had a background in teaching and editing. He realized that startups and companies struggle with communications and decided to start a content marketing agency to help them express their ideas and brand clearly. With a mission to provide value through journalistic-quality content, Hubbub Labs has grown to a 10+ person team and is profitable, experiencing a 40% year-on-year growth rate.

Is it profitable? Yes
How much money it makes: $720K/year
How much did it cost to start: $500

We Took Our Agency From Zero To $720K/Year In 3.5 Years

Find out how a creative content marketing agency grew from a team of two with only €500 in the bank, to a 10+ person team generating €720k a year, by prioritizing a niche market, providing excellent service, word of mouth, and consistent quality work.

Read this case study

Read by 4,951 founders

2. With Content ($360K/year)

Daniel Tay, co-founder of With Content, initially discovered his passion for content marketing while studying political science. After gaining experience as a journalist and content marketer in the tech industry, he realized the need for high-quality content marketing in Singapore and Southeast Asia. With a strong network and growing demand, Daniel launched With Content, offering specialized content marketing services for B2B tech companies. Through strategic content creation, transparent pricing, and targeted marketing efforts, With Content quickly gained traction and became a go-to agency in the region, generating $1 million in revenue to date.

Is it profitable? Yes
How much money it makes: $360K/year
How much did it cost to start: $2K

I Make $360K/Year Creating Content For B2B Tech Companies

A Singapore-based content marketing agency, With Content, co-founded by Daniel Tay, generates a monthly revenue of $30k and recently crossed the million-dollar mark in total revenue, thanks to its focus on narrow content marketing services, transparency in pricing, and expanding the marketing funnel through various content marketing channels.

Read this case study

Read by 4,348 founders

3. Content Allies ($900K/year)

Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.

Is it profitable? Yes
How much money it makes: $900K/year
How much did it cost to start: $3K

How I Started A $75K/Month Podcast Production Service

Content Allies helps B2B companies launch revenue-generating podcasts, serving businesses doing over $1 million per year in revenue, with the company now doing ~$75k MRR and having released over 500+ episodes for clients.

Read this case study

Read by 8,993 founders

Learn more about starting a content marketing agency:

Where to start?

-> Content marketing agency plan
-> How to finance a content marketing agency?
-> How much does it cost to start a content marketing agency?
-> Pros and cons of a content marketing agency

Need inspiration?

-> Other content marketing agency success stories

Other resources

-> Content marketing agency tips

How much can you make with a content marketing agency?

With a content marketing agency, you can make an average of $996K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $35. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a content marketing agency make a week?

Based on our data, average weekly revenue for a content marketing agency ranges around $20.8K. As such, you could see monthly revenues of $83K.

To know if your content marketing agency achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your content marketing agency.

How much do content marketing agencies owners make?

The income of a content marketing agency owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established content marketing agency is about $20.8K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a content marketing agency owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Content Marketing Agency Profit Margins

Generally speaking, a content marketing agency can expect profit margin of around 90%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a content marketing agency, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, content marketing agency owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, content marketing agency owners can ensure long-term sustainability and profitability for their business.

Content marketing agency owner salary

The salary of a content marketing agency owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established content marketing agency, in a prime position, might see an average weekly salary around the ballpark of $18.7K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a content marketing agency may be a promising business to start - but the success of your content marketing agency mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable content marketing agency.

Part of

Starting A Content Marketing Agency: Everything You Need To Know

‹

›