Content Marketing Agency

How Much Money Do Content Marketing Agencies Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, content marketing agencies can make between $500-$650,000 per month.
The average revenue for a successful content marketing agency is $80.9K per month.
The highest grossing content marketing agency in our records makes over $7,800,000 per year.
Content marketing agency owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a content marketing agency?

And now you're wondering how much content marketing agency owners actually make...

Well, let’s dive in!

Here are example of real content marketing agencies and how much money they make - as reported by the founders themselves:

1. SevenAtoms Marketing Inc ($3.3M/year)

Andy Beohar left his tech job in 2014 to start SevenAtoms Marketing with just his savings, aiming to transform small businesses through ROI-focused advertising. Today, SevenAtoms generates $275K monthly recurring revenue and boasts a 90% client retention rate.

How much money it makes: $3.3M/year

2. Article-Writing Co ($1.5M/year)

David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.

How much money it makes: $1.5M/year

3. Brotherdale ($1.2M/year)

Hunter Franklin and Marcus Taylor founded Brotherdale when they realized they could monetize their passion for creating content while traveling. Starting in April 2021, their Nashville-based agency now generates six-figure monthly revenues by focusing on ROI-driven videos and photos for marketing.

How much money it makes: $1.2M/year

4. Content Refined ($996K/year)

Narcis became the CEO and Manager of Content Refined after the business was already established. However, he was able to optimize procedures and increase clientele, leading to significant revenue growth of 76% over 3 years. With a focus on delivering high-quality content and helping site owners rank for target keywords organically, Content Refined has become a fully managed content writing service that attracts and retains customers through word of mouth and referrals.

How much money it makes: $996K/year

5. Content Allies ($900K/year)

Jake Jorgovan, founder of Content Allies, came up with the idea for his business after realizing that his own podcast had directly contributed to over 68% of the revenue for his previous business, Lead Cookie. Recognizing the power of podcasting as a marketing channel, he decided to start a business focused on helping B2B companies launch revenue-generating podcasts, and Content Allies was born. They now have a monthly recurring revenue of approximately $75k, produce 20+ podcasts, and have released over 500 episodes for their clients.

How much money it makes: $900K/year

6. Content-Whale Private Limited ($750K/year)

Vaibhav Kishnani, an engineer turned writer, came up with the idea for Content-Whale after noticing the unprofessional conduct in the Indian content market. With just Rs. 2,500 ($35) in capital, he started the content agency which now generates a revenue turnover of Rs. 4 crores ($514,000) and serves clients like Quikr and The Boston Consulting Group.

How much money it makes: $750K/year

7. Hubbub Labs ($720K/year)

George Chilton, the co-founder and Creative Director of Hubbub Labs, had a background in teaching and editing. He realized that startups and companies struggle with communications and decided to start a content marketing agency to help them express their ideas and brand clearly. With a mission to provide value through journalistic-quality content, Hubbub Labs has grown to a 10+ person team and is profitable, experiencing a 40% year-on-year growth rate.

How much money it makes: $720K/year

8. Three Girls Media, Inc. ($600K/year)

Erika Taylor Montgomery, founder of Three Girls Media, came up with the idea for her marketing and PR agency after leaving her career in broadcasting and politics. Recognizing the need for work-life balance and wanting more control over her schedule, she decided to launch her own business. With just a $3,000 loan, Erika started Three Girls Media, which has since grown to a team of 10 and grosses about $550,000 annually.

How much money it makes: $600K/year

9. Influence Podium ($480K/year)

Marti Sanchez, the CEO of Influence Podium, came up with the idea for his business after ghostwriting papers for B2B CEOs in college. He realized the power of personal branding and content, and eventually launched Influence Podium to help B2B CEOs grow their personal brands and create content at scale. Now in its 3rd year, Influence Podium has crossed $30k MRR and aims to hit seven figures by the end of the year.

How much money it makes: $480K/year

10. PodReacher(Now known as Spoke) ($420K/year)

Jaclyn Schiff, the founder of PodReacher, came up with the idea for her business after noticing podcast creators asking to turn episodes into articles. She saw an opportunity to repurpose recorded content into valuable marketing materials, and after pitching the service to potential customers and receiving positive feedback, she knew she had a viable business on her hands. Since launching in 2018, PodReacher has worked with over 250 customers and generates $30,000 to $40,000 in revenue per month.

How much money it makes: $420K/year