Children's Clothing Business

How Profitable Is A Children's Clothing Business? (Updated for 2024)

Updated: October 7th, 2024

How Profitable Is A Children's Clothing Business? (Updated for 2024)

So you want to start a children's clothing business?

And the first question that came to your mind was, “well, are children's clothing businesses actually profitable?

Especially considering:

  • You could start a children's clothing business with as low as $100
  • Based on our data, children's clothing businesses generate an average of $3.99M per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a children's clothing business.

Let’s dive in!

Is a children's clothing business profitable?

Yes, a children's clothing business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $3.99M per year with an estimated gross margin of 47%, you could expect to recover your investment within 10 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your children's clothing business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your children's clothing business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a children's clothing business worth it?

If you’re wondering if a children's clothing business is worth it, the answer is a big YES. With children's clothing businesses, you have the potential to earn $3.99M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a children's clothing business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful children's clothing businesses case studies.

Examples Of Profitable Children's Clothing Businesses

Here are a few examples of profitable children's clothing businesses, and a few more details about them:

1. Sawyer ($0/year)

After struggling to find quality outdoor clothing for his kids and realizing they spent more time on screens than outside, Cameron Olthuis left his VP role at CBS Interactive to launch Sawyer, a mission-driven, high-quality kids' clothing brand.

Is it profitable? Yes
How much money it makes: $0/year

Starting a Kids Clothing Brand and Growing to $12k/mo

Sawyer, a direct-to-consumer kids clothing brand, encourages kids to explore nature through durable products with striking designs; despite being bootstrapped and manufacturing in house, the brand growth sees consumers frequently purchasing up to 8 times in less than a year, with a solid brand strategy based on quality products and timeless design.

Read by 14,399 founders

2. Buckle Me Baby Coats ($2.4M/year)

Dahlia Rizk, a New Hampshire mom of three, came up with the idea for Buckle Me Baby Coats when a Facebook post she shared of her nephew wearing the coat went viral. Realizing the need for a car seat-friendly winter coat, Dahlia designed a coat with shoulder seams that open and a side zipper, eliminating the need to take off the coat before strapping the child in. With a strong demand and impressive sales of $50,000 a month, Buckle Me Baby Coats is set to continue its steady growth.

Is it profitable? Yes
How much money it makes: $2.4M/year

How A Single Mom Designed A $50,000/Month Car Seat-Friendly Kids Coat

A New Hampshire Mom of three founded Buckle Me Baby Coats two years ago, which now makes $50,000 monthly, offering a puffy winter coat designed to safely use in the car seat.

Read by 8,931 founders

3. Bailey's Blossoms ($9M/year)

Erin E. Hooley, founder and CEO of Bailey's Blossoms and Peyton Bre, started her e-commerce children's clothing line from her kitchen table in Arizona. With no formal training or sewing skills, she began selling hair accessories on Etsy to financially support her family. Through listening to customer feedback and constantly evolving, Bailey's Blossoms has now become a multi-million dollar business.

Is it profitable? Yes
How much money it makes: $9M/year

How I Started A $750K/Month Infant And Toddler Clothing Brand

This case study is about the founder and CEO of multi-million dollar e-commerce children's clothing brands Bailey's Blossoms and Peyton Bre, who started selling hair accessories on Etsy from her kitchen table and grew her businesses into a total customer base of around 750,000 with a goal of surpassing 1 million by the end of 2020.

Read by 11,642 founders

Learn more about starting a children's clothing business:

Where to start?

-> How to start a children's clothing business?
-> How much does it cost to start a children's clothing business?
-> Pros and cons of a children's clothing business

Need inspiration?

-> Other children's clothing business success stories
-> Marketing ideas for a children's clothing business
-> Children's clothing business slogans
-> Children's clothing business names
-> Children's clothing business Instagram bios

Other resources

-> Children's clothing business tips

How much can you make with a children's clothing business?

With a children's clothing business, you can make an average of $3.99M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $100. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 10 months.

How much does a children's clothing business make a week?

Based on our data, average weekly revenue for a children's clothing business ranges around $83.2K. As such, you could see monthly revenues of $333K.

To know if your children's clothing business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your children's clothing business.

How much do children's clothing businesses owners make?

The income of a children's clothing business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established children's clothing business is about $83.2K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a children's clothing business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Children's Clothing Business Profit Margins

Generally speaking, a children's clothing business can expect profit margin of around 47%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a children's clothing business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, children's clothing business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, children's clothing business owners can ensure long-term sustainability and profitability for their business.

Children's clothing business owner salary

The salary of a children's clothing business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established children's clothing business, in a prime position, might see an average weekly salary around the ballpark of $39.1K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a children's clothing business may be a promising business to start - but the success of your children's clothing business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable children's clothing business.