400+ Cute Children's Clothing Line Names

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Updated: March 26th, 2025

400+ Cute Children's Clothing Line Names

So, you've come up with the perfect children's clothing business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your children's clothing business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best children's clothing business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your children's clothing business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Children's Clothing Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of children's clothing business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy children's clothing business name ideas

Tiny Town
Lovey Dovey
BabyPlace
Tiny Treasures
Teddy Bear Products
Kiddle Place
BearyBaby
BabyLove
Tiny Crews
Toys And Tots
Baby Paradise
Giggles spot
Cottage County
Perfect Playtime
KidSwing
Baby Boutique
Baby Mall
Cuddles n’ Chuckles
Baby Couture
Mommy & Baby
Childsplay
FunWood
Brand New Baby
Itty Bitty Baby
Bratatatmania.
Little Adventurers
Small Town Baby
Euro Ess Childrens Clothing
Nex Babies
Little Misses
Happy littles clothing outlet
Adorned
Little People
Baby Born
Silly Baby
Bebe’s Palace
Top Notch Toys
Unbelievable Babies
Baby Life
BaBaBaby
Better Baby
Little One Stop
CelebU
Tiny Tycoons
Soft Sleep
FashionTotz
Peas in a Pod
Baby Motif
Leaps Inc
Uluru kids
MommyClub
Tummy Time
4kidsOnly
Child Chic
Baby Wishes
PlayFactory
Lullaby’s
Baby Boo
Star Babies
Kid Clouds
Toys Republic
Blooming Babies
Current Kids
The Charming Baby
Toys N’ Dolls
Curly Winds
Kidcelence
Kid Care
Bountiful Blessings
Pint-Sized
Carousel Clothing Co.
Little Beauties
PLay Degree
Baby + Me
WeLoveBabies
City Baby
Sunshine Cuties
Blessed Babies
Rock-a-Bye Baby
Plush Play
Baby & I
EuroDudz
Kids Kupboard
Perfect Babies
Not a Grown Up
Wonderland Kidswear
Bouncing Babies
Kid Mart
Beautiful Bundle
Lovely Newborns
‘Bout the Baby
Mom & Babes
Child City
Teeny-Weeny Babies
Elle’s Babies
Sunny Baby
Criss Cross
Baby Story
La La Buys
Sprouting Beauties
Fabustars
FunTime
Stuff 4 Baby
Charming Softies
Baby Happy
SvelteKids
Kiddies County
Little Monkeys
Boy Wonder

Creative children's clothing business name ideas

Exotix Baby
Bold Babies
HUe & zade
EduBaby
Kicks N’ Crawls
Baby Palace
Joey’s Joys
HyFun
The Baby Place
Oh Baby!
Bottle Service
Smartypants
A2Z Fashion For Kids
Kid’s Town
The Kid’s Corner
Baby Smiles
BabyFIne
Cute Threads Childrens Clothing
Peapod
Mini Tikes
Education Baby
Youngsters Unite
Little Darlings
BabyDesire
Armadillos
First Steps
Dress Up
Sommerset Child
PeeWees
Baby Love
BabyWants
Tiny Things
Kidderz
Clubby Kiss
Baby Blessings
Baby Spoil
Mini Palace
Sweet Somethings
Bye Bye Baby
Baby Stable
Sweetness Central
BabyCherish
Stork Store
Little Cheeks
Sugar Babies
Bellamy
Fable Fashions
BabyClub
LittleCounty
Rattle and Roll
Baby Sweet
RedChic Clothing
Cats Meow
Cutie Patooties
From the Stork
Fun Little Ones
Little Loves
Los Ninos
Baby Fortress
Baby Pod
Ta-da Clothings
As to Zs
ChildStyleFile
Euro Joey
Sunshine Baby
The Baby Basket
Baby Day
LIttle Star
Baby Bundles
Platypus Kids
Smileeys’
Infant Leaps
A Lil Style
Welcome Wagon
FlimFlam Gaming
Barnyard Babies
Thread Max
Stork Supplies
Direct Kids
Luxe Kids
FancyPants
Girl Magic
Something Sweet
EduTots
Little Ones
Beautiful Baby
Born Beautiful
Beautiful Babies
PowerPlex
Baby Steps
Baby Bear
Baby Time
LittleTown
Kidding Around
Kids Park
The Precious Baby
Beaucoup Baby
Ready to Rattle
MOzzy Wear Baby Bang
Baby Splendid
Trippy
Fantastic Babies
Blossoming Baby
Children Hub
fashonista funhouse
FabFairy Childrens Clothing
GroovyKids
Bundle of Joy
AssieStyle

Learn more about starting a children's clothing business:

Where to start?

-> How to start a children's clothing business?
-> How much does it cost to start a children's clothing business?
-> Pros and cons of a children's clothing business

Need inspiration?

-> Other children's clothing business success stories
-> Marketing ideas for a children's clothing business
-> Children's clothing business slogans
-> Children's clothing business Instagram bios

Other resources

-> Profitability of a children's clothing business
-> Children's clothing business tips

Funny Children's Clothing Business Names

Fresh
Roach clip Outfit
NiceClothes
The Exceptional
Happy
The Preschool
Style Wearing Apparel
The Grown
Fit Out Trading Co
Dresses Place
The Defective
The Extra Wearing Apparel
Older
The Infected
Rich
Red Kit Group
The Elaborate
Red
Orphans Collective
Dry
Siblings Collective
Military Attire Group
Class Childcare
SpeakingChildren
Within Outfit
The Rich
Old
ObeseChildren
Good Jolly Co
Green Attire Collective
The Fresh
The Coarse
The Same
Comfortable Claws
Aged
Class
The Civilian
Apparel Trading Co
Whole
Equip Collective
Handsome Fry Spot
Apparel Spot
Clean Carryalls
Fit Out Group
The Made
Cheap Carryalls
Hand
New
Killin Children
Shy Fry Co
Fewer
The Hyperactive
Bed Fashions Pro
Dresses Pro
The Age
Trillion Children
Gilden Children
Perfect
Outfits Pro
Adolescent Orphans Trading Co
Female
Illegitimate Kids
BigOutfit
Infected
Usual Rig
Predict Outfit
InfectedChildren
Decent Dresses
The Complete
Most Toddlers
The Class
Dear
The Outdoor
BloodyClothes
Affected
Most Preschoolers Place
Dependent
Outfits Spot
Preschoolers Place
Speaking Kids Co
Whole Dress
The Poor Daughters
The Ragged
Shaver Pro
Eyed Youngster
Overkill Outfit
Ill Infants
The Foster
AggressiveChildren
The Little
Gifted Toddlers
Dependent Kids Spot
Tight Rig
Homeless
MilitaryOutfit
Complete Attire
Blue Getup Pro
OffClothes
Ordinary
The New Equip
Nosed
Fashions Spot
Decent
Malnourished Parents Co
The Red
The Clean
Fry Pro
Bad Shaver
The Tattered Wearing Apparel

Cool children's clothing business name ideas

Beverly Baby
YuropKids
KangaKids
Angels R’ Us
Toddle Over
Lion & Lamb
Buttercup Baby
LilRoos
Baby Dreams
Lush Plush
Busy Baby
Girls ans Gals Fashions
Bright Babies
Bugaboo Baby
Spry Sprytes
Trusted Toys
Bebe’s Delight
Kids Haven
The Bashful Baby
Upscale Baby
Baby Proud
Bubbly Baby
Charming Beauties
Rattles and Rockers
Vista Kids
Starbright Clothing
One-Stop Little Ones
NaturalBaby
Bottle Fed
The LittleMan
Baby Village
My Shadow
Newborn Town
Baby Lamb
Ankle Biters Lot
Baby Face
Sweet Peas
Kids Republic
Baby Booties
Baby Cuddles
NatureBaby
Youberry Clothing
Bitty Babies
Baby Adventures
Tiny People
Fun Palace
UniqKid
Bundled Baby
Bottles on the Wall
BabyGenius
Front & Behind
Plush Beauties
Superheroes Inc
Tiny Tikes
Kidaroo
Itty Bitty Babies
Peewee Tots
Cotty Wear
BabyAdore
Peek-a-Baby
Bugaboo
Baby Royalty
BeuBella Childrens Clothing
KangaRags
Little Wands
Tiny Tots
Jungle Leafs
Cutiez
Teenie-Weenies
Baby Mine
Trio Tree
Little Laughs
Child Co
The Decent
The Preschool
The Civilian
Tall
Soaked Dresses Place
The Bright Toddlers
Green Attire Collective
The Suitable Attire
The Little
ElementaryChildren
Anything big Outfit
Coarse Coats
Weird Fry
The Tough
Green Child
Apparel Trading Co
Most Toddlers
Older
The Eyed
The Youngest
Banter Collective
Class Caregivers
Crowd shift Outfit
Best Attire
The Red
Rich
Blue
The Piece Getup
The Many
Green Getup Co
Casual Chemises
AggressiveChildren
WeirdKid
Siblings Group
Tike Place
Scrawny Tiddler

Unique children's clothing business name ideas

WirelessOutfit
Garments Pro
Zillion Children
Killen Children
WhiteChildren
CoarseClothes
Rich Tyke Trading Co
Gifted Teenagers Trading Co
Outfits Spot
The Nice Dress
The Plain
Infected
Typical Dress
Comfortable
Innocent
Shaver Place
ExtraClothes
PerfectOutfit
Cute Child Collective
Shaver Co
The Yellow
Orphans Trading Co
Haired
The Speaking
ClassKid
Clean Coats
The Coarse
The Complete Frock
AffectedChildren
Scared Child Spot
Faced Jolly
Fry Group
Perfect
Cheap Garments Place
The Fresh
Electric Garb Place
Clean Costumes
New Tike
Sweet
Outer
Style Wearing Apparel
Cloves Clothes
Torn Vesture Spot
Ridiculous Fit Out Place
Quiet Banter
The Foster
Dresses Pro
The Haired Jolly
Getup Trading Co
Poor
The Tattered Wearing Apparel
The Wireless
AdolescentChildren
Jolly Place
The Grand
Nice Equip Trading Co
Red
Siblings Collective
Attire Place
The Grown
Military
Made
Spoiled Youngster Trading Co
MalnourishedChildren
Comfortable Coats
Shy Fry Place
The White
Formal
Indian Parents
Tilden Children
Smartest Kidskin Spot
GiftedChildren
Garments Place
Tiddler Collective
Fit Out Group
Speaking
Shy
Teenagers Trading Co
Casual Fashions Place
The Best
Ill
Skinny Tyke Place
Coarse Clones
Banter Co
The Innocent
InfectedChildren
Blue Getup Pro
Regular Getup Spot
Misfits Outfit
Fit Out Trading Co
Spoiled Fry
Gilding Children
The Dark
Blond Jolly
Cute Fry
Child Group
TeenageKid
The White Apparel
SpeakingChildren
DisadvantagedChildren
Biggest Shaver Spot
CuteKid
Begin Outfit
Comfortable Claws
Dry
Red Kit Group
Class Ciac
SweetKid
Until Outfit

Cute children's clothing business name ideas

Regular
The Dear
The Young
HandsomeKid
Grandchildren Group
HeadedKid
Tight
The Biggest Tiddler
BigOutfit
WhiteKid
The Looking Attire
Garments Spot
FewerChildren
CivilianClothes
Quiet
HappyChildren
Handsome
Outfits Pro
Siblings Co
Teenage
Fit Pro
ComfortableOutfit
Tiddler Pro
Nipper Co
The Entire
Comfortable Dress Co
Mildred Children
The Looking
Cheap Carryalls
Autistic Parents Pro
Entire Fit
Youngster Collective
Fry Pro
Illegitimate Kids Spot
The Loose Fashions
The Scared Kidskin
Adolescent Orphans Trading Co
Coarse Civilian
Western Vesture
EntireOutfit
Attire Co
TallKid
The Disabled Preschoolers
The Complete
Youngster Place
Bright
The Flashy
Nosed
SameOutfit
Expensive
Weird Tike Group
Most Preschoolers Place
Tall Kidskin Collective
Beautiful Attire Trading Co
Nipper Trading Co
The Torn
NewKid
Faced Tiddler
Fancy Equip
Until Outfit
Other
Class Child Care
The Disadvantaged
Deaf Kids
The Green
The Rough
Old Apparel Pro
Fancy Garments Spot
Professional Kit Trading Co
Enough Attire Pro
Young Kidskin
Hand Attire Trading Co
FinestClothes
The Normal Parents
Old
Equip Collective
Blond Jolly Pro
Coarse Cases
Biggest
Billion Children
Jolly Pro
Apparel Spot
Shy Fry Co
AgeChildren
New
Wonderful
HappyKid
The Defective
MilitaryOutfit
YoungerKid
Jolly Trading Co
Clean Carryalls
Foster Kids Place
Kinship Outfit
Torn
Gifted
Shaver Pro
The Cheap
The Hyperactive
Italian
The Standard
Soiled
The Electric
Civilian Children
Toddlers Collective
Nipper Spot
Punk Tyke
Class
Military Attire Group

Clever children's clothing business name ideas

Headed
FreshClothes
Orphans Co
Bed Fashions Pro
Normal Youngster
WildKid
Class Tyke Trading Co
Whole Dress Trading Co
Beautiful Vesture Place
IllChildren
ComfortableClothes
Young Teenagers
Little
The Rich
Big Equip
The New
Wireless
Class Cerebral Palsy
Rough Fashions Pro
The Photographic
Smart Dress Collective
Grade Infants
The Crazy
Class Childhood
Dress Trading Co
Aged
BlueClothes
Everyday
The Infected
Whole Dress
Old Garments Group
Orphans Pro
The Suitable
Fewer
NiceKid
The Stylish
White Fashions Place
The Most
ManyChildren
Teenagers Group
The Adolescent Kids
Spoiled Child
Filthy Garments
Dresses Place
Handsome Fry Spot
The Fancy
Teenagers Pro
OnlyKid
Grave Apparel Collective
Ill Infants
The Male
FacedKid
The Same Fit Out
Whole
The Clean
Equip Co
Malnourished Parents Co
Fancy
Ridden Children
Clean
Kit Co
Vesture Trading Co
The Hand
Kindred Children
Lipstick Outfit
Happy
Bad Shaver
Loaves Clothes
White Garb
Dress Collective
Dependent Kids Spot
Standard Fit
The Abused
The Beautiful
Millin Children
The Ragged
Tight Rig
The Smart
Looking
Indian Mothers Trading Co
Abused Siblings Place
The Age
The Affected
GreenKid
NiceOutfit
Youngster Pro
The Traditional
The Shy
Rich Vesture Pro
RegularOutfit
The Off
HandsomeOutfit
Red Fit Out
Biggest Nipper Trading Co
CasualClothes
Only Youngster Group
Philbin Children
Fry Collective
The Same
FormalClothes
Oldest
Dependent
Partnership Outfit
Handicapped
Mothers Trading Co
Comfortable Clean
Fresh
Class Teenagers
Dark Vesture Spot

Best children's clothing business name ideas

Daughters Co
Vesture Co
Female Infants Trading Co
The Class
Smart Tyke
Blue Frock
YellowOutfit
CompleteOutfit
NiceClothes
White Kidskin Co
Good Jolly Co
Casual Outfits
The Formal Attire
Outdoor
Silly Nipper
Frock Spot
DecentKid
Fit Co
Shirts Collective
Favorite
Casual Clean
The Usual
Silly outfits Outfit
Silken Children
The Comfortable
Infants Collective
ExpensiveClothes
Trillion Children
Innocent Preschoolers
Fit Trading Co
Tooth pick Outfit
Ordinary
Green
The Italian Tike
Tiddler Trading Co
BedClothes
Blond Nipper Place
YoungerChildren
OwnChildren
Kids Co
Immigrant
Rotten
Hand
Siblings Trading Co
The New Equip
Predict Outfit
Out this Outfit
The Cool
The Poor Daughters
Uniforms Pro
Outfits Collective
The Simple
Skinny
Decent Dresses
Coarse Corduroys
The Cute Tike
OffClothes
The Deaf
Fashions Spot
Own
Dress ip Outfit
The Green Tiddler
Overkill Outfit
Expensive Garments Pro
Tike Pro
Class Siblings Group
Pink Getup Collective
The Skinny
Lucky
Within Outfit
The Regular
Bloody
The Bright Fit Out
Chilson Children
FilthyClothes
The Autistic
Smart
The Fewer
The Smartest
Complete Attire
Mothers Pro
The Poor
SillyKid
The Beautiful Dress
The Regular Getup
Grade
The Fine Fit Out
Toddlers Co
FineOutfit
Orphans Collective
Clean Corduroys
Faced
RidiculousOutfit
The Crazy Kidskin
Teenagers Place
Reindeer Outfit
FosterChildren
Decent
The Formal
Cheap Chemises
Frock Pro
Male
The Quiet
The Malnourished
Proper
The Professional Equip
Affected
Female
Wearing Apparel Collective

Modern Children's Clothing Line Names

Little Bug
Babyhug
Snug Bug
Baby Cotton
Little Peanut
Cute Weaving
Baby Bumble
Baby Silk
Little Sprout
Baby Bamboo
The Little Luxe
Cuddly Soft
Mini Trendsetter
New Bee
Lil' Sprout
Stylish Kiddo
The Little Darling
Kids Paradise
The Giggle Gang
Kiddy Fash
The Mini Monarch
Kids Look
The Petite Pals
Cute Needle
The Little Lullaby
The Kidsdome
The Little Rascals
Kiddy World
The Little Sprout
Smaller Model
The Little Bundle
The Princess
The Little Cutie
Girly Style
The Little Fawn
Little Buddy
The Little Sproutlet
Lil Model
The Little Blossom
Stylish Gene
The Little Sproutlings
Mod Young
The Little Bug
Vid Kid
The Little Wren
Smart Kids
The Little Bunting 25
Fairy Tale
The Pipsqueak Collection
Prince And Princess
Mini Maverick
Fash Hash
The Little Trendsetter
Fashion Buddy
The Mini Monarch
Cute Darling
The Kiddie
Cute Fashion
Kiddy One
Little Model
Fashion Under
Child Stuff
Tiny Dream
Fash A Boo
Small Needle
Cute Fashions
Adore Stuff
Babylish
Fashion Full
Kid Glove
Sweet Shorts
Lil Fashion
Fashion Magazine
Baby Fashion
Baby Slip-On
Nipper Blue
Mom’s Angel
Chaff Garment
Dude Clothe
Nestling Wear
Shaver Fagout
Toddler Tuxedo
Kids Offspring
Kaddie Grab
Yealing Costume
Childhood Collection
Childlike Outwear
Kidly Look
Daycare Frazzle
Girls’ Kirtle
Puerile Outfit
Crazy Collection
Childsafe Caftan
Icon Clothing
Duke Collection
Phenom Fashion
Alpha Teens
Dawn Garms
Fashion Space
Kiddie Decor
Kids Range
Fashion Clicks
Kiddo Fashion
Kids Space
G&B
Kids Collection
Pinky Kiddo
Semase Kid
Teen Bubble
Angel Carts
Baby Heaven
Apex Teen

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Children's Clothing Business:

Simple is always better

This means a few different things. Your children's clothing business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your children's clothing business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Children's Clothing Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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