Starting a Kids Clothing Brand and Growing to $12k/mo
Hello! Who are you and what are you working on?
Hi there, I’m Cameron Olthuis, owner and operator of Sawyer. Sawyer is a high-quality kids clothing brand that makes soft, durable products with timeless designs that inspire them to get outside and explore the natural world.
We discovered a striking statistic:
Kids today spend less time outside than maximum security prisoners.
The average child spends 8-10 hours a day in front of a screen and less than one hour per day outside. Spending time outside is important for kids as it’s a healthy way to develop, learn, and grow through experience. We are a mission driven brand encouraging a balance of technology and nature in kids lives. Go outside and play!
We operate a direct-to-consumer business model that’s completely bootstrapped and our fulfillment is done entirely in house. This allows our brand to be in control of all customer touch...
