How To Start A Health Care Training Business

You've stumbled upon the idea to build a health care training business and now you're ready to take the next steps.

There's a lot to think about when building a business, so we put together a guide on how to get started, launch, grow and run your health care training business.

We also provide you with real-life case studies and examples of founders running successful health care training business (and how much💰 they're making today).

💡 Introduction To Starting A Health Care Training Business

Is Starting A Health Care Training Business Right For You?

There are many factors to consider when starting a health care training business.

We put together the main pros and cons for you here:

Pros of starting a health care training business

• Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

• Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

• Meaningful business connections

You never know who you will meet as a health care training business. This could be the start of an incredible business opportunity!

• Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

• You are your own boss!

With starting a health care training business, you are the one to make decisions for almost all of the operations. Calling the shots can be empowering and liberating!

• Predictable income stream

Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!

• Simple business model

A health care training business has the advantage of a simple business model, which makes launching and building the business more seamless.

• Greater Income Potential

With this business, the sky is the limit in regards to your income potential.

• You get to do something you truly love

With starting a health care training business, you get to put your energy into something you are truly passionate about! You'll find yourself devoting as much time and energy as possible into the business to make it successful.

• You can decide who you work with

Gone are the days of working in a toxic work environment with employees that you may not vibe with. As a small business owner, you get to decide who you work and surround yourself with.

• Express your opinions

With starting a health care training business, you can express your opinions and knowledge to your audience, which allows you to build your own reputation and identity.

• You can work from anywhere!

Not only can you start your health care training business from home, you can also run your business from anywhere in the world. This is the entrepreneur dream.

• Strong Demand & Relatively Recession Proof

The demand for health care training business is increasing year over year and the business is known to be relatively recession proof.

• You establish yourself as an expert

With starting a health care training business, you establish yourself as an expert in your niche, which builds your credibility. In return, customers are more likely to trust you and refer you to other friends and family.

• Can build solid foundation of clients

It's unlikely you will have one-off customers as a health care training business. Typically, you have a solid foundation of clients that use your product and services regularly.

• Results and revenue happen quickly!

Unlike other businesses, it can be relatively quick to start seeing results and revenue. As long as you follow all the steps to validate your idea before launch, you are likely to see quick results and ROI.

Cons of starting a health care training business

• Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

• High employee turnover

In the health care training business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

• Taxes

As a health care training business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

• Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

• High overhead expenses

With starting a health care training business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

• Time commitment

With starting a health care training business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

• Impatient customers

You may offer an engaging user experience for your customer, but customers expect a lot and may be impatient if they aren't pleased with your product or service.

• Difficult to scale

With a health care training business, it can be challenging to find ways to scale. Check out this article that discusses scaling your business and the challenges that come with it.

• Learning Curve

When you start your own business, you no longer have upper management to provide you with a playbook for your roles and responsibilities. You should know the ins and outs of every aspect of your business, as every decision will come down to you.

• Answering Phones

The health care training business is still considered a traditional business, which means answering phones is a big part of the job. If you or your team miss phone calls, you could be missing out on potential revenue opportunities. If you are unable to attend to your phone throughout the day, it would be in your best interest to hire a call center or an employee dedicated to this.

• More challenging to earn passive income

It can be more of a challenge to make passive income in this business. Often times, the amount of revenue you bring in is limited by the amount of time you have in the day.

Players

Big Players

• Women's Health (4.44K Alexa Ranking)
• National Cancer Institute (14.5K Alexa Ranking)
• Cochrane (26.3K Alexa Ranking)
• HealthStream (39.3K Alexa Ranking)
• Training Industry (58.5K Alexa Ranking)

Small Players

• Doctrina - Revenue $90K/month
• Vorttx Training and Testing - Revenue $15K/month

Search Interest

Let's take a look at the search trends for healthcare training over the last year:

How To Name Your Health Care Training Business

It's important to find a catchy name for your health care training business so that you can stand out in your space.

Here are some general tips to consider when naming your health care training business

• Avoid hard to spell names: you want something easy to remember and easy to spell for your customers
• Conduct a search to see if others in the space have the same name
• Try not to pick a name that limits growth opportunities for your business (ie. if you decide to expand into other product lines)
• As soon as you have an idea (or ideas) of a few names that you love, register the domain name(s) as soon as possible!

Why is naming your health care training business so important?

The name of your business will forever play a role in:

• Your customers first impression
• Your businesses identity
• The power behind the type of customer your brand attracts
• If you're memorable or not

It's important to verify that the domain name is available for your health care training business.

You can search domain availability here:

Although .com names are the most common and easiest to remember, there are other options if your .com domain name is not available. Depending on your audience, it may not matter as much as you think.

It's also important to thoroughly check if social media handles are available.

As soon as you resonate with a name (or names), secure the domain and SM handles as soon as possible to ensure they don't get taken.

Here's some inspiration for naming your health care training business:

• The Why Learning
• Maternal
• The Second Thatch
• Private Doctor Pro
• Nursing Trading Co
• Universal Heath Trading Co
• The Hospital Medical Checkup
• Primary Medical Spot
• RuralHealthcare
• The Schizophrenia Medical Checkup
• Rural Sanitation
• The Occupational
• Medical Examination Pro
• Clinical Physician Co
• 1945 Checkup
• Personalized Health Pro
• Notorious Thatch
• How Edward Teach Trading Co
• Compu Impart Co
• Proper Doctor Spot
• Perceptible Medical
• Learning Place
• BorderHealthcare
• Religio Physician Collective
• Medical Checkup Group
• The Pediatric Doctors
• Contemptible Medical
• Medical Checkup Pro
• Celebrated Instruct
• Major Medics
• Some
• Managed Sanitation
• Electro Medical Exam Group
• Famous Edward Thatch Co
• AlternativeHealthcare
• Senior Health Check Group
• Routine Sanitation Trading Co
• The Public
• Premedical Aesculapian Place
• The Bold Instruct
• Care Trading Co
• Para Medical Examination Pro
• NorthwesternMedical
• The Conventional Medical
• Overall Medical Group
• Aero Doctor
• The Car Educate
• The Pervasive Doctors
• Socio Physician Spot
• The Health Checkup
• The Better Medical
• Clinical Doctors
• Curative Health
• Call Educate Co
• British Medical Checkup Group
• Professional
• The Car Edward Teach
• Second Learning Group
• Part Medical Exam
• The Accessible Doctor
• PrivateHealthcare
• The Car Blackbeard
• Second Instruct Collective
• 800 Impart Group
• Maroc Medical Exam
• Illegible Medical
• Comprehensive Heath Co
• The Historico Medical Exam
• Health Check Pro
• Checkup Collective
• Native Doctors
• Premedical Medical Exam
• Universal Medicare Co
• Mental Doctor Pro
• Thatch Co
• The Pre Health Check
• Call Edward Teach
• Medicare Spot
• Pure Learning
• 800Teach
• Why Tutor
• Vierordt Medial Co
• Military Doctors Pro
• Public
• Young Edward Teach Trading Co
• Jolly Edward Thatch Co
• Why Learning Group
• Why Blackbeard
• The Boston
• Preventive Heath Trading Co
• Current Medical Examination
• Maternal Sanitation Place
• The Famous Educate
• The 3rd Physicians
• Occupational Doctors
• Infamous Blackbeard Spot
• Some Medial
• The Adolescent Heath
• ConcurrentMedical
• Integrated Care
• Historico Physician
• General Health Check
• Funded Medicine Trading Co
• The How Instill
• Personalized Care
• Maternal Health
• Pervasive Heath Trading Co
• Miscellaneous Aesculapian Group
• The Overall
• Free Nursing Place
• Surgical Physicians Spot
• Chirurgo Aesculapian
• Famous Thatch
• Health Group
• Available Sanitation
• 800 Edward Thatch Collective
• Quality
• Health Co
• Bold Educate Group
• Historico
• The Celebrated Edward Teach
• RoyalMedical
• Inadequate
• Newest Medical Examination Spot
• The Professional Sanitation
• Prepaid Care
• Car Learn Spot
• Why Educate Spot
• The Philippine
• Doctor Collective
• Rural Medicare Collective
• Driven Health Co
• Alternative Hygiene Collective
• Socio Checkup
• Comprehensive
• Senior Checkup
• AutopsyMedical
• The Next Tutor
• The Optimal Medicare
• Bold Edward Teach
• WiseTeach
• Acute Doctors Collective
• Clinical Doctors Place
• Notorious Edward Teach Co
• Dental Doctor Place
• Learn Place
• Universal Sanitation Collective
• How Tutor Co
• Sectional Medical
• Physico
• Next Educate Co
• Extra Medical Checkup
• The Conventional Doctors
• Quest Medical Checkup
• Jolly Learning Place
• Physicians Co
• Integrative Care Spot
• Miscellaneous
• The Forensic
• The Illinois Physicians
• Preventive Medical Spot
• Native Physicians
• How Tutor Spot
• Physician Spot
• Edinburgh Doctor Co
• The Bold Thatch
• Its Checkup
• Native Medical Exam Trading Co
• Physical Doctor Pro
• National Medicare Pro
• Lexical Medical
• Car Instill Co
• The Para
• Rural Hygiene Co
• Comprehensive Care Collective
• Driven Care Group
• Hygiene Group
• Socio Physicians
• 800 Thatch Collective
• Hygiene Co
• Medical Examination Group
• Major Physicians Pro
• Veterinary Physicians
• Senior Doctors Group
• The Second Learn
• Medicine Pro
• Make Medevac
• Aero Doctor Pro
• The Electro Aesculapian
• Holistic Doctors Collective
• Military Medevac
• MaternalHealthcare
• Religio Medial Trading Co
• Sanitation Co
• Medicare Group
• The Quality
• Free Medical
• Pre Doctors Group
• Its Health Check Place
• Bold Blackbeard Co
• The 3rd Doctor
• The Global Sanitation
• Part
• Bio
• Tentacle Medical
• The Integrated Doctors
• Patient Hygiene Pro
• Old Edward Teach
• Illinois Physician Place
• Decent
• Imperceptible Medical
• Royal Doctors
• Next Instruct Pro
• The Competent Medicine
• The Call
• The Proper Nursing
• RegularMedical
• The Mainstream Doctors
• How Learning Collective
• Doctors Trading Co
• Medical Examination Place
• VeterinaryMedical
• Non Checkup Collective
• Socio Doctor Pro
• The Concurrent Doctors
• Maternal Doctor
• 1945Medical
• Doctor Spot
• Ambulatory Care
• The Dental Doctors
• Managed
• Prepaid Health
• Inflexible Medical
• Dental Doctor Pro
• The Available Doctor
• The Alternative Doctor
• Ambulatory Doctors Trading Co
• The Appropriate
• Notorious Edward Thatch
• Instruct Co
• Bold Instill Collective
• The Religio Physicians
• Pervasive Medicine
• Instill Co
• Premedical Medial Spot
• Part Doctor Place
• Why Instill Group
• Alternative Health
• Wise Tutor Place
• Traditional Doctors Pro
• The Psycho Medical Exam
• Compu Impart
• Make Medial
• Veterinary Aesculapian Trading Co
• The Young Learning
• Prestigious Medial Trading Co
• The Primary
• Future Sanitation Group
• Doctor Trading Co
• Next Learn Place
• Bio Doctor Place
• The Preventive Medical
• The Alternative Doctors
• Veterinary Doctor
• Rural
• Managed Sanitation Co
• Biological Medial Co
• Medial Pro
• Its Doctor Trading Co
• How Learning Co
• Extra Health Check Place
• Why Learn Place
• The Miscellaneous
• The How Edward Teach
• How Thatch Trading Co

Read our full guide on naming your health care training business ➜

How To Create A Slogan For Your Health Care Training Business:

Slogans are a critical piece of your marketing and advertising strategy.

The role of your slogan is to help your customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Here are 6 tips for creating a catchy slogan for your health care training business:

1. Keep it short, simple and avoid difficult words

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

There are a few different ways you can incorporate what makes your business special in your slogan:

• Explain the target customer you are catering your services towards
• What problem do you solve?
• How do you make other people, clients, or your employer look good?
• Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless and won't just fade with new trends.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers, and most importantly, those that are considered to be in your target market.

Here's some inspiration for coming up with a slogan for your health care training business:

• Botanico Medials Are What We Do
• Schhh... You Know Teach.
• General Medics Are What We Do
• Biting The Hand That Feeds Medical.
• Teaches With Place
• Neuro And Pyro
• Work Hard, Practice Harder
• Medical Is My Sport.
• Botanico Diagnostics Are What We Do
• Healthcares With Approach
• Own Iatries Are What We Do
• Teaches With Reason
• Because Teach Is Complicated Enough.
• I'm Not Just The Teach, I'm A Member.
• You Need A Teach.
• Healthcare Built To Perfection.
• Only The Crumbliest Flakiest Teach.
• What's In Your Medical?
• Teach Built To Perfection.
• Healthcares With Method
• Teach? You Bet.
• And On The Eighth Day, God Created Teach.
• Infamous And Infinite
• Primary Healthcare, Let's Start Today!
• Teach Is A Never Ending Story.
• Physio Doctors, General Physician
• Healthcare, You've Got It!
• Celebrated And Famous
• Set Of The Doctors
• Neuro And Zero
• And On The Eighth Day, God Created Teach.
• Evolvent Is What We Do
• From Mental To Active
• Everyone Wants A Medical.
• Medical The Time Is Now.
• Primary And Ready
• Only A Fool Breaks The Teach.
• Site Of The Learning
• Property Of The Medical
• Teach, You've Got It!
• Teach Wins Again.
• Commit Of The Aesculapian
• What Is Teach?
• Notorious Acculturates Are What We Do
• Teaches With Person
• There's A Bit Of Medical In All Of Us.
• Refreshes The Teach Other Beers Cannot Reach.
• Teach Will Get You More Girls.
• Paramedical Is What We Do
• Demonstrate Is What We Do
• We Bring The Good Teach To Life.
• Set Of The Doctor
• You Can On A Medical, Can Do!
• Medical, It's As Simple As That!
• Teaches With Adult
• Famous Edward Teach, Old Learn
• Teach, Where Success Is At Home.
• Everyone Wants A Healthcare.
• Absolut Medical.
• America's Most Trusted Medical.
• Teach - Enjoy The Difference.
• Medical - Today And Tomorrow.
• Physio Medical, We Take Care Of You!
• Socio Medical, We're Commiitted
• Medicals With Member
• From Secondary To Basic
• All You Need Is Medical
• Neuro Medical, Built For You
• Endless Possibilities With Teach.
• Make It A Teach Night.
• Systemize Is What We Do
• Doctor Is What We Do
• I Fall For Teach.
• I Feel Like Medical Tonight.
• Work Hard, Treatment Harder
• Mental Hmos Are What We Do
• What Can Medical Do For You?
• Healthcare Is Crazy Good.
• Too Orangey For Healthcare.
• Teach, I Want It All.
• Because Medical Can't Drive.
• Famous Teach, Let's Get To Work
• Your Flexible Teach.
• Healthcare, Pure Lust.
• Medical - To Feel Free!
• Botanico Medical, Satisfaction Guaranteed
• Physical Aesculapians Are What We Do
• Botanico Physicians, Physical Aesculapian
• Teach... Get Your Teach Here.
• Wouldn't You Rather Be Teach?
• Young Educates Are What We Do
• Only The Crumbliest Flakiest Healthcare.
• An Army Of Medical.
• Primary Caring, Mental Sanitary
• We Will Take You Anywhere
• Space Of The Tutor
• And On The Eighth Day, God Created Teach.
• Central Heating For Medical.
• Primary And Many
• Teach Stands Above The Rest.
• Teaches With Fellow
• Practitioner Is What We Do
• Pharmacy Is What We Do
• Medical, You Can't Live Without It.
• Would You Give Someone Your Last Healthcare?
• Infamous Teach, We Care
• Central Heating For Teach.
• Neuro Checkup, Botanico Medical Checkup
• Lipsmackin' Thirstquenchin' Acetastin' Motivatin' Goodbuzzin' Cooltalkin' Highwalkin' Fastlivin' Evergivin' Coolfizzin' Teach.
• Medical, You've Got It!
• Work Hard, Didacticity Harder
• Do You Have The Healthcare Inside?
• Break Me Off A Piece Of That Teach.
• The Art Of Medical.
• They're Waffly Teach.
• Medical. The Power On Your Side.
• Healthcares With School
• There Is No Sore It Will Not Heal, No Teach It Will Not Subdue.
• Commit Of The Aesculapian
• The Joy Of Medical.
• Let Your Medical Do The Walking.
• Ho Ho Ho, Green Healthcare.
• Doctor Is What We Do
• Military Medical, Redefined
• Stop! This Healthcare Is Not Ready Yet!
• You Better Get Your Teach Out.
• Central Heating For Medical.
• The Original Medical.
• America's Most Trusted Medical.
• Where's Healthcare?
• Next Provides Are What We Do
• From First To Forward
• Teach Is A Never Ending Story.
• Position Of The Heath
• Go To Work On A Teach.
• Teach? You Bet.
• Medical Is My Sport.
• Biomedical Is What We Do
• From Incident To Fundamental
• Come Fly The Friendly Healthcare.
• Don't Live A Little, Live A Medical.
• Physician Is What We Do
• A Leaner, Meaner Teach
• Major Medical, Redefined
• Famous Nurtures Are What We Do
• Health Care Provider Is What We Do
• Spot Of The Edward Teach
• It's The Bright One, It's The Right One, That's Healthcare.
• Put Of The Nursing
• Order Of The Edward Thatch
• Celebrated Educationals Are What We Do
• The Medical People.
• Medical Online.
• Medical The River Of Life.
• I Can't Believe It's Not Medical.
• I'm A Secret Teach Drinker.
• Medicals With Education
• The Most Interesting Healthcare In The World.
• Work Hard, Treatment Harder
• Commit Of The Medial
• Military Physician, Physio Medial
• Medical For People Who Want More.
• Healthcare The Only Way To Go.
• Based Nursing, Primary Heath
• Speak Is What We Do
• You're Never Alone With A Medical.
• Group Practice Is What We Do
• The Medical That Likes To Say Yes.
• Everyone Wants A Medical.
• Physical Ophthalmologics Are What We Do
• Physio Healthcare, Major Doctor
• Hospital Care Is What We Do
• Is It Live, Or Is It Healthcare?
• Bet You Can't Eat Healthcare.
• Healthcares With Learning
• Healthcares With Program
• Tell Them About The Healthcare, Mummy.
• Work Hard, Alphabetize Harder
• Teach For Hire.
• Made To Make Your Medical Water.
• Healthcare - Australian For Beer.
• Set Of The Medicare
• I'd Walk A Mile For Teach.
• Primary And Supervisory
• Major And Greater
• Takes A Healthcare But It Keeps On Tickin'.
• Dental Is What We Do
• Medical Works Like Magic.
• Healthcare, You Can't Live Without It.
• Pure Instill, Old Impart
• Medical Is Crazy Good.
• The Medical People.
• Medicals With Linguistic
• Healthcare Know-How.
• Work Hard, Practice Harder
• Feel It - Teach!
• Notorious And Imperious
• Primary Doctors Are What We Do
• Review The Facts Healthcare Is The Best.
• Medical, You Know You Want It.
• Better Healthcare, Redefined
• Don't Say Brown, Say 'Healthcare'.
• Work Hard, Practice Harder
• Work Hard, Illiterature Harder
• Physical Is What We Do
• More Teach Please.
• Own Health, Free Sanitation
• Pre Medical, We Take Care Of You!
• Kills All Known Medical - Dead.
• Firstclass Healthcare!
• You Can't Stop Healthcare.
• From Civilian To Noncombatant
• Famous Blackbeard, Notorious Instruct
• A Leaner, Meaner Medical
• What Is Teach?
• Got Teach?
• Second Informs Are What We Do
• Physical And Reciprocal
• General Medial, Neuro Health
• Now With 50% More Teach!
• Medical, Where Success Is At Home.
• There Is No Sore It Will Not Heal, No Healthcare It Will Not Subdue.
• Double The Pleasure, Double The Teach.
• Medica Is What We Do
• Young Inculcate, Notorious Impart
• Hospital Is What We Do
• Healthcare, The Original.
• Everyone Loves Healthcare.
• Teaches With Case
• I Like The Healthcare In You.
• Concern Is What We Do
• Let's Teach!
• Teach, Does The Job.
• Universal Cure, Based Doctor
• Nothing Is Faster Than Teach.
• Next Impart, Infamous Instruction
• Stop! This Teach Is Not Ready Yet!
• Inspired By Healthcare.
• Professional Is What We Do
• The President Buys Teach.
• Seat Of The Medical Checkup
• Mild Green Medical Liquid.
• Everyone Wants A Medical.
• Made In Scotland From Healthcare.
• Cuts Healthcare Time In Half.
• Healthcares With Element
• Jolly Acquaints Are What We Do
• Teach, You Can't Live Without It.
• Work Hard, Transmit Harder
• Work Hard, Get Harder
• Behavioral And Flavorful
• Property Of The Medical Exam
• Free Oncologies Are What We Do
• Medicals With Technical
• Work Hard, Care Harder
• Medical The Only Way To Fly.
• Spot Of The Impart
• Primary Salud, Mental Nursing
• The Medical People.
• Central Heating For Healthcare.
• Old Teach, Take A Seat
• Discoverture Is What We Do
• Position Of The Edward Thatch
• Made In Scotland From Medical.
• Primary Health Insurances Are What We Do
• Wrapped Up With Healthcare.
• Work Hard, Treatment Harder
• Based And Chafed
• Second And Peccant
• What Can Medical Do For You?
• Teaches With Thing
• Next Provides Are What We Do
• Teach Is Crazy Good.
• Healthcares With Health
• Makes You Feel Medical Again.
• Medical - One Name. One Legend.
• Get Busy With The Teach.
• Botanico Medical, Satisfaction Guaranteed
• Medical, Let The Good Times Roll.
• Physical And Equivocal
• Nobody Does It Like Healthcare.
• Teach, Where Success Is At Home.
• Socio Podiatrics Are What We Do
• Universal Sanitation, Behavioral Medical
• Property Of The Heath
• There's Only One True Teach!
• Medical Will Be For You What You Want It To Be.
• Santa, All I Want Is Medical.
• Teaches With Person
• Medical For The Masses.
• Space Of The Health
• Notorious And Spurious
• General Surgical, Major Aesculapian
• Post Of The Educate
• Insurance Is What We Do
• Cleans A Big, Big Medical For Less Than Half A Crown.
• You Can Do It When You Teach It.
• Made To Make Your Medical Water.
• Feel Good With Teach.
• Neuro And Thorough
• Primary And Binary
• A Day With Medical.
• Military Medical, Let's Start Today!
• Free For All Teach.
• Second Lecturings Are What We Do
• Educational Is What We Do
• Mental Healthcare, Let's Get To Work
• There's A Bit Of Medical In All Of Us.
• Budee Budee, That's All Medical.
• Medical - Enjoy The Difference.
• Healthcares With Individual
• Wise Memorizes Are What We Do
• Long Live Teach.
• Spot Of The Physicians
• Major Medical Checkup, Military Health
• Young Teach, Better Results
• Half The Healthcare, All The Taste.
• Healthcare, Try It You'll Like It!
• The Medical Effect.
• Medical For The Masses.
• Medical, Let The Good Times Roll.
• Teach Is Forever.
• Praise Healthcare.
• Spot Of The Medical Checkup
• Get Busy With The Medical.
• Teaches With Man
• Medical, Couldn't Ask For More.
• Space Of The Health
• Live In Your Healthcare, Play In Ours.
• Endless Possibilities With Healthcare.
• Long Live Healthcare.
• Because Teach Can't Drive.
• Cuts Healthcare Time In Half.
• You Need A Healthcare.
• Because Medical Is Complicated Enough.
• You Can Do It When You Healthcare It.
• Space Of The Doctors
• Medicals With Medical
• Universal Healthcare, Done Right
• It's That Healthcare Feeling.
• The Ultimate Healthcare Machine.
• From Particular To Pervasive
• Based Medicines Are What We Do
• The Teach People.
• Basic And Abrasive
• Central Heating For Healthcare.
• Private Healthcare, Better Results
• It's That Teach Feeling.
• Medicals With Bibliography
• Universal Healthcare - A New You

The Consulting Business Model

When implementing a consulting business model, you have a number of approaches to choose from:

Here are a few of the most common consulting business models:

1. The Time-Based Model

This is one of the more traditional consulting business models - where your rate, terms, and scope of work are outlined at the very beginning of the project.

Typically, with this model you would choose a day rate or an hourly rate.

2. The Project-Based Model

With a project-based model, you and your client agree on the scope of work you will be performing for a set amount of money.

There is typically a contract in place which covers the deliverables and expectations from both parties.

3. The Retainer-Based Model

The retainer model involves providing ongoing service for your clients over a specific period of time.

You may not provide a specific deliverable for your client, but instead, a broad scope of work over a set period.

4. The Consulting-Firm Model

This model is becoming more and more popular. The consulting firm model involves hiring freelancers or employees to complete work for your clients on your behalf.

Typically, in this situation, you still manage the relationship with the client, but you delegate some or all of the work to your team.

Which model should you choose?

The best way to determine which business model you will choose is to research other entrepreneurs or agencies in your space that are offering the same or similar service.

This will allow you to identify your competition, set your pricing, and determine your target audience.

🎬 How To Start A Health Care Training Business

How Much Does It Cost To Start A Health Care Training Business

If you are planning to start a health care training business, the costs are relatively low. This, of course, depends on if you decide to start the business with lean expenses or bringing in a large team and spending more money.

We’ve outlined two common scenarios for “pre-opening” costs of starting a health care training business and outline the costs you should expect for each:

• The estimated minimum starting cost = $62
• The estimated maximum starting cost = $43,411

Startup Expenses: Average expenses incurred when starting a health care training business.	Min Startup Costs: You plan to execute on your own. You’re able to work from home with minimal costs.	Max Startup Costs: You have started with 1+ other team members.
Office Space Expenses
Rent: This refers to the office space you use for your business and give money to the landlord. To minimize costs, you may want to consider starting your business from home or renting an office in a coworking space.	$0	$5,750
Utility Costs For Office Space: Utility costs are the expense for all the services you use in your office, including electricity, gas, fuels, telephone, water, sewerage, etc.	$0	$1,150
WiFi & Internet: Whether you work from home or in an office space, WiFi is essential. Although the cost is minimal in most cases, it should be appropriately budgeted for each month!	$0	$100
Total Office Space Expenses	$0 (min)	$7,000 (max)
Employee & Freelancer Expenses
Payroll Costs & Fees: Payroll cost means the expense of paying your employees, which includes salaries, wages, and other benefits. This number depends on if you decide to pay yourself a salary upfront and how many employees you have on payroll. At first, many founders take on all responsibilities until the business is up and running. You can always hire down the road when you understand where you need help. Keep in mind, if you do plan to pay yourself, the average salary founders make is $50K.	$150	$250
Employee Hiring Expenses: Apart from payroll and benefits, there are other hiring employees costs. This includes the cost to advertise the job, the time it takes to interview candidates, and any other turnover that may result from hiring the wrong candidate.	$1	$2
Employee Rewards: It's vital to acknowledge and reward workers, whether they hit their goals or do a great job. This does not have to be costly. In fact, simply taking workers out to a meal or giving a gift or bonus is among the many ways to show how the worker is valued!	$0	$100
Total Employee & Freelancer Expenses	$151 (min)	$352 (max)
Website Costs
Website Builder: The cost of your website will vary depending on which platform you choose. There are many website builders on the market, so it's important you choose the right one for your business and overall goals. To learn more about your options + how to build a great website, check out this article.	$10	$500
Web Designer: Web design includes several different aspects, including webpage layout, content creation, and design elements.If you have the skills and knowledge to design your website on your own, then outsourcing this to an expert may not be necessary. There are plenty of other ways you can design a beautiful website using design tools and software.	$200	$6,000
Domain Name: Your domain name is the URL and name of your website - this is how internet users find you and your website.Domain names are extremely important and should match your company name and brand. This makes it easier for customers to remember you and return to your website.	$12	$200
Business Email Hosting Service: An email hosting runs a dedicated email server. Once you have your domain name, you can set up email accounts for each user on your team. The most common email hosts are G Suite and Microsoft 365 Suite. The number of email accounts you set up will determine the monthly cost breakdown.	$1	$15
Website Hosting Costs: Server hosting is an IT service typically offered by a cloud service provider that hosts the website information and allows remote access through the internet. A hosted server can help you scale up and increase your business’s efficacy, relieving you from the hassles of on-premise operations.	$0	$300
Website & Live Chat Tool: If your business values high-end customer service, you must consider utilizing a website chatbot. Website chatbots play a pivotal role in converting site visitors into long-term customers. Typically, there are different tiers of pricing and features offered by Live Chat service providers.	$0	$200
Total Website Costs	$223 (min)	$7,215 (max)
Specific Industry Expenses
*Tutor-Specific Certification *: This is typically an optional cost. Becoming certified can help with credibility and acquiring new clients	$0	$1,000
Total Specific Industry Expenses	$0 (min)	$1,000 (max)
Business Formation Fees
Small Business Insurance: Depending on which state you live in and the business you're operating, the costs and requirements for small business insurance vary. You can learn more here.	$500	$2,000
Permit and License Fees: Depending on your industry, there are certain licenses and permits you may need in order to comply with state, local, and federal regulations. Here is an article that goes over all the permits and licenses you may need for your health care training business.	$50	$700
Trademark: Filing trademark registration will protect your brand and prevent other businesses from copying your name or product. USPTO has several different types of trademarks, so the cost to apply can vary (typically anywhere from $400-$700).	$0	$700
Lawyer Fees: Although you may want to avoid attorney fees, it's important that your business (and you) are covered at all costs. This comes into play when creating founder agreements, setting up your business legal structure, and of course, any unforeseen circumstances that may happen when dealing with customers or other businesses.	$0	$1,500
A Patent: Patents provide protection against others stealing or selling your idea.Securing a patent can be very valuable, but it's important that you are 100% sure this will be a smart business move for you, or if this is something to consider down the line.The process of securing a US patent can be both lengthy and pricey, and typically includes filing an application with the USPTO.	$5,000	$15,000
Set up business: LLC & Corporations: The first step in setting up your business is deciding whether your business is an LLC, S Corp or C Corp. The cost for this depends on which state you form your business and which structure you decide on. We put together an article that goes over the 10 Steps To Setting Up A Business.	$50	$500
Total Business Formation Fees	$5,600 (min)	$20,400 (max)
Equipment & Supply Expenses
Cleaning Supplies: Cleaning supplies are essential products we used daily at home and in almost all places worldwide. These items are used to effectively and safely remove dirt and germs to control allergens and prevent the spreading of contagious diseases, helping us stay healthy.	$63	$200
First-aid Equipment: First-aid kits can be bought as a set if not gathered one by one. These are vital in all places of work, homes, and even in cars, especially when you plan to travel or go camping. So, to protect your workers, clients, and kinsfolks, you must always keep a well-stocked first-aid kit handy.	$3	$500
Total Equipment & Supply Expenses	$66 (min)	$700 (max)
Software Expenses
Design Programs & Software: These programs might include the Adobe family of design tools: Photoshop, Illustrator, InDesign and others. This is typically a monthly subscription ranging from $10-$50/mo.	$0	$50
Email marketing tool: If you plan to grow your email list and email marketing efforts, you may want to consider investing in an email marketing platform (ie. Klaviyo, MailChimp). We put together a detailed guide on all of the email marketing tools out there + the pricing models for each one here.	$0	$100
IT Support: IT support installs and configures hardware and software and solves any technical issues that may arise.IT support can be used internally or for your customers experiencing issues with your product/service.There are a variety of tools and software you can use to help with any technical issues you or your customers are experiencing. This is a great option for businesses that do not have the means to hire a team of professionals.	$150	$2,000
Accounting & Invoicing Software: It's important to have an accounting system and process in place to manage financials, reporting, planning and tax preparation. Here are the 30 best accounting tools for small businesses.	$0	$50
CRM Software: CRM (customer relationship management) software system is used to track and analyze your company’s interactions with clients and prospects. Although this is not a necessary tool to have for your business, implementing this, in the beginning, may set your business up for success and save you valuable time.	$12	$300
Project Management Software: You may want to consider using a project management and collaboration tool to organize your day-to-day. This can also be very beneficial if you have a larger team and want to keep track of everyones tasks and productivity. For a full list of project management tools, check out this full list here.	$0	$25
Internal Communication Tool: If you plan to have multiple members on your team, you may want to consider an instant message tool such as Slack or Telegram. The cost is usually billed per month (approx $5/user/month) or there are freemium versions available on many platforms.	$0	$20
Social Media Management Tools: If you plan to do social media marketing for your health care training business, you should consider investing in a social media automation or publishing tool. This will save you time and allow you to track performance and engagement for your posts. Here is a list of 28 best social media tools for your small business.	$0	$50
Payroll Software: The main purpose of payroll software is to help you pay your team and track each of those payments (so that you don't have to do it manually). If you do not have any employees or have a very small team, payroll software may not be necessary at this stage. Here are the 11 best payroll tools for small businesses!	$0	$200
File Hosting Service: It's important to make sure the information for your health care training business is stored and protected should something happen to your computer or hard drive. The cost for this is affordable and depends on how much data you need to store. To learn more about the different options and pricing on the market, check out this article.	$0	$299
Total Software Expenses	$162 (min)	$3,094 (max)
Advertising & Marketing Costs
Business Cards: A health care training business involves quite a bit of customer interaction, whether that is attending tradeshows, sales calls or simply having face to face interaction with prospective clients. Business cards are a great way to stay front of mind with your clients.	$0	$50
Customer Research & Surveys: Many health care training business's conduct industry and consumer research prior to starting their business. Often times, you need to pay for this data or hire a market research firm to help you in this process.	$0	$300
Direct Campaigns, Printing and Mailing: Although it may sound old-school, traditional marketing methods can be a cost-effective way to drive awareness for your brand. This includes flyers, postcards, sales letters, coupons, special offers, catalogs and brochures.	$0	$300
Affiliate Marketing Commission & Fees: If you want to increase revenue for your health care training business, affiliate marketing is a great way to promote your product to a new audience. When determining affiliate commission rates you will offer, you will want to take into account the price and margin for your product to ensure affiliate marketing is worth it for your business. According to Monitor Backlinks, the average affiliate commission rate should be somewhere between 5% to 30%. To learn more about how to set commission rates, check out this article..	$0	$250
Influencer Marketing: Partnering with like-minded influencers is one of the most effective ways to grow your social media presence. Many small businesses simply gift a free item in exchange for an influencer post, or pay the influencer directly.	$0	$750
Press: If your business and story is unique enough, press and media attention may come to you, but odds are, you may need to do your own outreach and budget for this. We put together a guide here that discusses different press opportunities (both free and paid).	$0	$500
Google Ads: With Google Ads you have the ability to control how much you spend by simply setting a monthly budget cap. Additionally, with these ads you only pay for results, such as clicks to your website or phone calls! It's okay to start with a small budget at first and make changes accordingly if you see valuable returns.	$0	$300
Facebook & Instagram Ads: With Facebook and Instagram ads, you set your budget and pay for the actions you want (whether that be impressions, conversions, etc).You can learn more about pricing based on your impressions here.	$0	$350
Total Advertising & Marketing Costs	$0 (min)	$2,800 (max)
Training & Education Expenses
Professional Training: If you plan to have employees for your health care training business, training can be time consuming and take you away from growing your business. You may want to consider hiring a professional trainer to onboard your team and put together a training manual with all processes and procedures.	$0	$850
Total Training & Education Expenses	$0 (min)	$850 (max)
Total Starting Costs	$62 (min)	$43,411 (max)

Raising Money For Your Health Care Training Business

Here are the most common ways to raise money for your health care training business:

Bootstrapping

You may not need funding for your health care training business.

In fact, many entrepreneurs take this approach when starting their own business, whether they have a little amount of cash or a substantial amount to get started.

So what exactly does the term "bootstrapping" mean?

This method essentially refers to self-funding your businesswithout external help or capital and reinvesting your earnings back into the business**

Bootstrapping means building your company from the ground up with your own, or your loved ones, personal savings and reinvesting all earnings back into the business

Here are some tips to consider when bootstrapping your business:

• Use your savings as your capital - one of the best ways to bootstrap your business is to collect your savings and use them as startup capital. This will also help you avoid using your personal or business credit cards when getting started.
• Determine exactly how much capital you need and how much capital you have to get your business off the ground. Generally, when bootstrapping your business, you may want to consider starting a business that involves less startup capital.
• Consider starting a business that will generate immediate returns so you can put money back into the business
• Be as lean as possible - this refers to cutting down expenses as much as possible, such as payroll, fancy software tools, unnecessary travel, renting an office, etc
• Consider outsourcing instead of hiring - in the beginning, you may not need to hire someone permanently to help run your business. It tends to be much less expensive to outsource work to a freelancer and hire someone permanently down the road!

Want to learn more about bootstrapping your business? Check out this article

Business Accelerator

Accelerators are organizations that offer a range of support and funding opportunities for startups.

Typically, this means they help enroll startups in programs that offer mentorship, office space, and resources to grow the business.

These programs are typically 3-4 months and involve intense education and mentorship - most importantly, the startups also offered capital and investment in return for equity.

Here are some of the most popular and well-known startup accelerators in the U.S:

• YCombinator
• Techstars
• 500 Startups

Here are some tips on how to get into an accelerator program:

• Have an MVP (Minimal Viable Product) in place
• Make sure you have actual customers and an overview of how your business is doing (revenue, site traffic, growth metrics)
• Build a team
• Crush your interview - this is a critical piece in the process. Know your business and metrics inside out and most importantly, be able to portray what makes it so unique.

VC Funding

VC funding is a traditional and long process, but an effective way to raise money for your business.

The term "VC funding" refers to venture capital firms investing in businesses in exchange for equity.

The VC's (venture capitalists) are an individual or small group investing in your business and typically require substantial ownership of the business, with the hope of seeing a return on their investment.

VC's are typically the best approach for businesses with high startup costs - where it would be very difficult to raise the money on your own or through a loan.

When deciding whether to take this approach, it's important that you have a few things in place first, and know what you're getting yourself into:

Determine if your business is ready

Having an idea is not enough to get VC funding.

Typically, VC's will check to make sure you have these things in place prior to closing any deal:

• An MVP (Minimal Viable Product)
• A founding team with all proper documents in place (articles of organization, business formation)
• A validated idea with actual customers buying your product/service

Get everything in place and build a pitch deck

A VC individual or firm will be expecting a fine-tuned presentation that gives an overview of your business.

Here's what you should consider including in your pitch deck:

• Management team, their previous experience + current roles in the business
• Market challenge and solution
• Company financials - including a P&L statement, cash flow statement, and projections
• Company progress
• Investment amount - how much do you need and why?

Research the right VC to fund your business

Research the types of VC investors out there and what niche they focus on.

Then, put together a list of target VC's you want to approach and your strategy around setting up meetings.

Be sure you have everything in place (as discussed above) before setting up any meeting!

Make sure the terms and expectations are right for your business

Committing to VC funding is a big deal and a decision that should not be made lightly.

Although the money and experience from VC's can help your business quickly grow, you are also giving away a stake in the company, and the money comes with strings attached.

Be sure you do your due diligence in finding the right investor - one that truly believes in the growth and success of your business.

Crowdfunding

For your health care training business, a common way to raise money is through crowdfunding.

So, what does it mean to crowdfund your small business?

Crowdfunding refers to funding a project through many individual investors.

Here are some items to keep in mind when planning your campaign:

• Sell more than just your product. Sell your passion, your vision, and your story.
• Be real. Give your community honest details about your product.
• Treat your audience as your friends (not just potential customers)
• Put together a great presentation - it will attract people quicker.

To launch a successful crowdfunding campaign, you first need to select the type of crowdfunding platform to host your campaign.

Here are the most popular crowdfunding platforms to raise money on:

Kickstarter

Funding platform for creative projects.

• Pricing: Freemium
• Twitter: @kickstarter
• Website: kickstarter.com

Businesses using Kickstarter:

91 successful businesses are using Kickstarter ➜

Get Kickstarter ➜

Indiegogo

Crowdfunding platform for innovations in tech and design.

• Pricing: Freemium
• Twitter: @Indiegogo
• Website: indiegogo.com

Businesses using Indiegogo:

36 successful businesses are using Indiegogo ➜

Get Indiegogo ➜

StartEngine

Crowdfunding platform that has helped more than 350 companies raise $175M+ from a community of over 250,000 prospective investors.

• Pricing: Free
• Twitter: @StartEngineLA
• Website: startengine.com

Businesses using StartEngine:

Get StartEngine ➜

What Skills Do I Need To Succeed In Starting A Health Care Training Business?

As a health care training business, there are several essential skills and characteristics that are important to identify prior to starting your business.

Let’s look at these skills in more detail so you can identify what you need to succeed in your day-to-day business operations:

Coaching Skills

Coaching and leadership skills are critical to have when starting a health care training business.

Here's what this looks like:

• Empathy & Emotional Intelligence: The ability to identify and manage the emotions/needs of your clients is a critical part of the job
• Motivation: Motivating and encouraging your clients to push themselves physically and often mentally. You will be holding them accountable!
• Patience: Results don't happen overnight - it's important both you and your client are able to remain calm and patient throughout the process

Customer Service Skills

Friendly communication with customers and the ability to address service issues is a critical part of the job.

Here are some customer service skills you may want to consider prior to starting a health care training business:

• Professionalism: The way you act, present yourself, and respond to situations all leave an impression on your customer. It's important to stay professional at all times when handling customer requests or issues.
• Problem-solving: When issues arise, it's important that you are able to think quick on your feet and address the situation with a calm and clear solution
• Friendly-manner: This is an obvious one, but customers truly appreciate someone that can respond in a quick, efficient, and friendly manner.
• Proficient in writing: These skills include the ability to write well-crafted emails, service tickets, and any other programs used by the business (ie. chat functions, SMS texting)

Business Savvy Skills

When starting a health care training business, there are a few fundamental business skills you will want to learn in order to be successful:

• Leadership and training skills: A great team starts with YOU. Make sure you have all company policies and training procedures in place prior to hiring your team
• Decisive and self-confident: Over the course of your career, you will need decisions that could impact your business significantly. It's important you are able to think clearly and rationally about these decisions.
• Ability to understand the financials: You don't need to be an accountant, but it is important that you are able to clearly understand and define metrics such as expenses, revenue, profit, margins, COGS, etc.
• Strategic Thinking: Setting clear goals and benchmarks, identifying opportunities, risks. Ability to effectively communicate these insights to your team.

These are a few of many business savvy skills you should have (or work on) when starting a health care training business.

For a full list, check out this article here.

Resarch and Writing Skills

Research and writing skills are critical when starting a health care training business. Here's what this looks like:

• Basic computer & technology skills (Microsoft office or Google sheets/docs knowledge, data input, and proficiency in typing)
• Creativity & originality in your work and approach
• Great communication skills and ability to meet deadlines
• Understanding of SEO

Other skills that businesses find valuable include digital marketing skills, basic web design, and accounting abilities. Some employers may also look for a health care training business that has a bachelor's degree or formal education.

Additionally, you may want to consider putting together a portfolio of past work and experience. This includes samples of writing/research pieces, from school projects to internship work to career experience.

Self Motivation Skills

Self motivation and discipline skills are critical in order to become successful in this field.

It's likely that you will find yourself starting and running your health care training business from home, which could mean there are more distractions for you.

Here are the basic skills needed for self motivation & discipline:

• Becoming a self starter: It's important that you are capable of independently completing a task without the help or direction of anyone else
• Listening and following directions: When you are given direction by others, it's critical that you are able to follow directions and ask the right questions in order to get your job done
• Taking the initiative in problem solving: Instead of taking the easy route, you'll need to learn to troubleshoot issues on your own as much as possible.

Advice For Starting A Health Care Training Business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a health care training business:

Kyle Golding, founder of Vorttx Training and Testing ($15K/month):

A huge part of our journey has been our decision to go slow with a technology product. We could have taken loans, shopped for VC money or even raised “friends and family” funding to go faster but we really didn’t want to be constrained in that way.

Read the full interview ➜

-

Kyle Golding, founder of Vorttx Training and Testing ($15K/month):

Adopt new business ideas or processes to make what you have in place work, even if it’s not profitable.

Read the full interview ➜

-

Write a Business Plan

Writing a business plan from the start is critical for the success of your health care training business.

Why?

Because this allows you to roadmap exactly what you do, what your overall structure will look like, and where you want to be in the future.

For many entrepreneurs, writing out the business plan helps validate their idea and decide whether or not they should move forward with starting the business.

You may want to consider expanding upon these sections in your business plan:

• Executive Summary: Brief outline of your product, the market, and growth opportunities
• Overviews and Objectives: Overview of your business, target customers, and what you need to run your business
• Products and Services: Specifics on the products and services your business will provide
• Market Opportunities: Analysis of customer demographics, buyer habits and if your product is in demand
• Marketing: Outline of your marketing plan and how you plan to differentiate yourself from other customers
• Competitive analysis: Analysis of your competition and the strengths and weaknesses therein
• Operations: Hierarchal structure of the company and what it will take to run the business on the day-to-day
• Leadership Team: Detailing roles and responsibilities of each manager based on their specific skill-set
• Financial Analysis Understanding of all expenses, operating budgets, and projections for the future.

Learn more about how to write a business plan here

Determine Which Business Bank Account You Need

There are hundreds of banks out there, and it can be overwhelming to find one that's right for your business.

Here are some factors you may want to consider:

• Location - Is your bank close enough that you can easily make deposits or get cash?
• Low Fees - Make sure to understand any and all fees associated with setting up and maintaining your bank account. Ask for a list - banks usually try to keep this hidden and in the fine print.
• Online Banking Services - Make sure you can easily navigate through your online portal and you have easy access to everything you need.
• Line of Credit - What do your options look like (even if you don't need this now, you may need this down the road).
• Every bank has something that differentiates them from the rest, so make sure whatever that is applied to your needs and values.

Check out this list of the 13 Best Banks for Small Business in 2020 and what makes them so unique.

Setting Up Your Health Care Training Business (Formation and Legal)

When it comes to setting up your business, you may find yourself in a place where you have to make some financial and legal decisions.

The first thing you'll want to decide on is whether you want to be an LLC, S-Corp, or C-Corp.

These three options are found to be the most common when starting a small business, and all serve to protect your personal assets and also provide you with certain tax benefits.

• LLC: All income and expenses from the business are reported on the LLC personal income tax return.
• S corp: Owners pay themselves salaries + receive dividends from profits.
• C Corp: C Corps are separately taxable entities that file a corporate tax return (Form 1120). No income tax is paid at the corporate level and any tax due is paid at the owners individual expense.

Depending on where you're conducting business, you'll also want to consider securing the proper permits, licenses and liability insurance.

Learn more about securing the right permits and licenses ➜

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

How Do I Pay Myself As A Small Business Owner?

Most entrepreneurs start a business to do something they love- but at the end of the day, you still have bills to pay (maybe now more than ever).

But it's important to strike the right balance - if you pay yourself too much, you could be putting your business at risk.

There are two common ways to pay yourself as a business owner:

1. Owner's Draw

Many entrepreneurs pay themselves through an owner's draw. This means that you are technically sean as "self-employed" through the eyes of the IRS and are not paid through regular wages.

At the point that you collect money from the draw, taxes typically are not taken out - so make sure you are prepared to pay these taxes once you file your individual return.

As an owner who takes a draw, you can legally take out as much as you want from your equity.

This type of compensation is suited for Sole props, LLCs, and partnerships. If you’re an S corp, you can pay yourself through both a salary and draw if you choose.

2. Salary

If you decide to pay yourself a salary, you will receive a set and recurring amount. This will be taxed by the federal government and the state you reside in.

The reality is that it can be really complicated to set your own salary, so we have some tips for you to consider:

• Take out a reasonable amount that allows you to live comfortably but also sets your business up for success
• Consider the number of hours you are working weekly + the type of duties you are performing.
• Set your salary based on your industry-standard, location, and profits (or projected profits)
• Look at your P&L statement: Deduct your own pay from that amount. This is important so you can first tackle important business expenses, and then pay yourself from the amount leftover.
• Pick a payroll schedule (and stick to it)! In the US, it's most common to pay yourself and employees twice a month.

To learn more about how to pay yourself and what is a reasonable amount, check out this article.

How To Price Your Healthcare Training

One of the most challenging aspects to starting a health care training business is determining how much to charge for your healthcare training.

When businesses under-price their product, this can be extremely detrimental to their bottom line and reputation.

Often times, businesses under-price their products to drive demand and volume, but that last thing you want is for customers to view your product/service as "cheap." Additionally, this can have a big impact on the type of customer you attract, which can be difficult to recover from.

On the other hand, when businesses over-price, this tends to be just as damaging to the business.

When customers buy, it's likely that they will explore the internet and look at other competitors to ensure they're getting the best value + deal. This is why it's so important that you research your competition and understand where you land in the marketplace.

Here are some factors to consider when pricing your product:

Understand your customer

It's important that out of the gates, you identify the type of customer you want to attract and how much they're willing to pay for your service. One great way to do this is by surveying your customers. Here are some important items you'll want to takeaway:

• Customer demographic: Age, gender, location, etc.
• Buying habits of your customer: What they buy + when they buy
• Level of price sensitivity with your customer

All of these segments will help you identify the type of customer you're attracting and how to price your product accordingly.

Understand your costs

When pricing your healthcare training, it's critical that you first identify all of your costs and consequently mark up your healthcare training so you can factor in a profit.

The actual cost of your healthcare training may include things like:

• The actual cost to make the product (ie. raw materials, supplies, manufacturer).
• Shipping + overhead fees
• Rent
• Operating costs to run your business

You may want to consider creating a spreadsheet with every single expense involved in operating/owning your business. This will give you an idea as to what you need to generate in order to at the very least, break-even and will help you price your products to factor in a profit.

Create revenue goals

When determining the price of your healthcare training, you'll want to create goals for revenue + how much profit you want your health care training business to make.

This process is simpler than you may think:

1. Think about your breakeven cost (by completing the above step).
2. Create a revenue goal based on your break-even cost
3. Evaluate the # of items you plan to sell in a given period (make sure this is a realistic number)
4. Divide your revenue goal by the number of items you plan to sell

This figure will help determine your estimated price per product in order to meet your revenue goals.

Evaluate your competition

The last piece in determining how to price your healthcare training is by simply looking at your competition.

The best way to do this is by finding like-minded businesses that offer product(s) with similar perceived value. Then, you can compare prices of the different businesses and determine where your healthcare training fits best in the marketplace.

All of these factors play an equal part in pricing your healthcare training, so it's important you evaluate each one individually to come up with an accurate price that will help optimize your business from the start.

Rate Calculator: How to Calculate The Price For Your Healthcare Training Services

Our calculator is designed to be simple and easy to use.

The goal is to help you set realistic expectations and understand the hourly rate you should be charging to make your desired profit.

Please input below:

Identify Target Customer

A very critical piece in building health care training business is to identify your ideal target customer.

• Develop a niche and create a consistent brand that reflects your target customer.
• The colors, logo, content, and overall website should resonate with your target customer and should draw them in by helping them solve their specific "need".

Lydia Lee, founder of Screw The Cubicle identifies exactly the type of customer her services are curated for:

My core work focuses on helping corporate professionals transition their expertise and skills into an independent career where they choose a pathway like freelancing, consulting, and solopreneurship to earn a great living.

From self-guided courses like WorkReinvented to my 90 Day Launch program, the mission is to support passionate individuals to build the life they want with a business they can love.

Building an MVP (Minimal Viable Product)

When building a health care training business, it's critical that you first validate your product/service rather than rushing to build it right away.

This could save you months, if not years of building the wrong product/service.

If you're hoping to decrease any sort of risk that comes with launching your health care training business, designing a prototype can be a great way to de-risk your situation.

The point of your healthcare training prototype is that it doesn't have to be perfect.

In the beginning stages, it doesn't matter how rough V1 of your prototype is, it's more important to just get started and you can always refine from there based on feedback from your network and most importantly your customers.

How To Build A MVP

Here are several different ways of building a prototype/MVP:

• Start by building a landing page to see if customers actually need your product and if they are willing to pay for it
• Build a very basic version of your idea and ask for immediate feedback from potential customers
• Present a problem and solution via Facebook/Instagram Ads and see what the response is like

Austin Belcak, founder of Cultivated Culture dives deep into the process of designing and prototyping their product:

I’d tried launching a bunch of products (which all failed) before my flagship course finally took off. The big difference was taking the time to validate up front.

I wanted to make sure people would buy what I was selling before investing time to create it.

I started by sending an email to my audience asking if anyone would be interested in beta testing a premium resource around job searching. That was my first point of validation, I wanted to see if people were even interested in the general idea.

After reaching a critical mass of replies (I aimed for 50), I used Google docs to create an outline of the course. It walked through:

• Why it’s so hard to land jobs today (immediately addressing a pain point)
• My story (qualifying myself)
• Introduction of the course - what it is and what to expect
• A module-by-module breakdown of what’s included-
• Testimonials from people in the audience who had seen success
• Pricing (with a 50% discount off the future “retail price” with a working payment link)

I also created a survey that asked people:

• If they were interested in buying the course (yes/no)
• What they loved about the course
• What was missing from the course
• What questions they had about the course
• Then I replied to each interested person and asked them to read through the course outline and then fill out the survey.

Of the responses, I singled out people who said they would buy the course and encouraged them to pre-order using the payment link (offering a 50% discount and early beta access).

I read a lot about tiered pricing leading up to the course launch so I planned to launch with three sticker prices of $47, $147, $297. The first price was for a version of the course that allowed access to 2 out of the five modules. The second was for the full course, and the third was for the course along with a 30-minute coaching session.

Given the pre-order beta was an “MVP,” I only mentioned the middle price so it came in around $73 for beta users.

My goal was to get a 10%+ to sell-through rate. I had 50 people “interested” so I needed at least 5 buyers. I knew that if I could get 10% of people to put money down for something that didn’t exist yet, that was a good sign.

I ended up getting 20 pre-orders which validated the product and I spent the next two months building it!

Jure Pučko, founder of Doctrina dives deep into the process of designing and prototyping their product:

Donation Based Funding

You may want to consider raising money through donations for your health care training business.

This type of funding is common for disaster relief, charities, non-profits, and medical bills.

Donation-based funding is a way to raise money by asking a large group of people to donate, with no financial return to investors or contributors.

Often times, backers donate money in exchange for perks or rewards.

What Type Of Customers Will Buy Your Healthcare Training

It's important to first establish who you will be selling to, whether it's to businesses, consumers, or both!

Typically, in this industry, products are sold to both B2C markets and B2B markets

Let's break both of these down for your health care training business:

B2C

B2C (or business to consumer) is a transaction where businesses sell their products or services to the consumer directly.

In this market, consumer behavior is the primary driver for your business decisions - so it's important that you truly identify who your customer is, and what their buyer habits are when building your product/service.

The advantage

B2C is that you are able to cast a very wide net when targeting your customers. Your product may interest a large number of consumers or a specific niche.

The disadvantage

B2C is that consumers hold all the power - so if your website is not the most user friendly, or does not rank in the top search results on Google, chances are, your customer is going to shop elsewhere.

When building your health care training business for consumers, it's critical that you hone in on who your target audience is, and why they need your product over your competition.

B2B

B2B (or business to business) is a transaction where your health care training business sell's your product or service to other businesses to help them grow.

Business-to business industries typically includes SaaS products, B2B marketing firms, and other business supply companies.

Unlike B2C markets, the audience is not a consumer at all, but instead a business - so it's important to understand how to best market your product/services to that target audience.

With B2B, driving leads means understanding another company's business processes and creating a business strategy that will help their operation scale and grow.

Here are some tips to consider:

• Your main focus when selling to other businesses is showing value to their business and overall return on investment
• Focus on building relationships, rather than extending your brand awareness through social networks.
• Marketing approach should include things like attending conventions, conferences, and optimizing your online presence (SEO, email outreach, etc)
• Understand that the sales process may mean more effort educating your client, so it's important that you have a well-trained sales team that is knowledgable about the product

🚀 How To Launch Your Health Care Training Business

Build A Website

Building a website is imperative when launching your business, and with the right tools in place, this can be a simple task to check off the list (without having to hire someone).

1. Pick a domain name that's easy to remember and easy to type
2. Choose a Web Hosting Plan (ie. Shopify, Squarespace)
3. Make sure you choose the right theme and design
4. Implement the proper page structure (ie. about page, contact page, pricing etc)

To learn more about how to build a stellar website with little stress, we give you all the details on this step-by-step guide.

Best Website Platforms To Use For Your Health Care Training Business:

There are a variety of websites platforms out there, and it's important to choose the right one that will set you up for success.

Here's everything you need to know about the two most common platforms for your health care training business:

WordPress

Free and open-source content management system based on PHP and MySQL.

Free to use/open source but you will need to pay for the hosting.

• Pricing: Freemium
• Twitter: @WordPress
• Website: https://wordpress.com/

Businesses using WordPress:

872 successful businesses are using WordPress ➜

Get WordPress ➜

Squarespace

The all-in-one solution for anyone looking to create a beautiful website.

• Personal Plan: $12/month
• Business Plan: $18/month
• Basic: $26/month

• Advanced: $40/month

• Pricing: Freemium

• Twitter: @squarespace

• Website: squarespace.com

Businesses using Squarespace:

132 successful businesses are using Squarespace ➜

Get Squarespace ➜

Web Design

Once you have chosen the domain, web hosting, and platform, it's time to get started with the design phase.

Themes are a great way to produce the fundamental style and identity of your website - this includes everything from your font design to your blog post styles.

One of the best ways to get started is to simply explore the various themes (free or paid depending on what you're looking for) and test them on your site.

If web-design really isn't in the cards for you, you may want to consider outsourcing a web designer to help bring your vision and brand to life.

Traditional Launch Strategies For Your Health Care Training Business:

There are various different ways you can launch your health care training business successfully.

Here are a few different strategies to get customers excited about your health care training business:

• Set up a Facebook page for your business. This is a great way to establish an online presence
• Host an event in a fun location with drinks & food. This is a great way to get exposure in the local community.
• Get Press! Pitch your story to the media and you may just land in an amazing publication
• Live sales to get customers excited
• Send a hand-written letter in the mail with a discount on your services to the local community/neighborhoods.

Kyle Golding, founder of Vorttx Training and Testing dives deep into the process of launching the business:

Get Press Coverage For Your Health Care Training Business

The more buzz around your brand - the more the phones ring, the more traffic to your website, and the more customers as a result.

Here are a few ways you can get press for your business:

Press releases:

Press releases are a great way to share big announcements or news, but in order to get any traction, you'll need to find a way to make your press release stand out amongst others.

Try to convey a story that really matters, not just to you, but to the reporter and to their audience.

Here are some things to consider when submitting a press release:

• Craft a catchy subject (keep it short and sweet).
• Acknowledge the journalist's past work and interests - this is key!
• Include the main point of the story in the first paragraph, heck, even the first sentence. Reporters want to hear the juice first and foremost.
• Focus on the facts and try to limit the amount of jargon used.
• Pitch yourself! Help them put a face to the story.
• Make sure your topic is newsworthy. If it's not, find a way to!
• Try not to include any attachments of your release!

Email is one of the most effective and preferred way to send your press release, so as long as you keep your pitch brief, interesting and personalized (no cold emails), you should stand a chance!

Get Press Using HARO

HARO, otherwise known as "Help a Reporter Out" is an outlet for journalists to source upcoming stories and opportunities for media coverage.

The best part is, HARO is free to use! There are, of course, premium versions you can purchase, but the free version is still an accessible way to get press.

Once you set up an account, HARO essentially will email you based on stories (that are relevant to you) that need to be covered where you will then have a chance to essentially "bid on the story."

Here are some tips when crafting your pitch:

• Discuss your experience and expertise in the space. Make sure it's obvious why you're relevant to this story.
• Answer the question in 3-4 sentences. Try and be as direct as possible
• Offer to provide the reporter with more information and make sure to give them your contact info

Plan a Publicity Stunt

Planning a publicity stunt is an effective and quick way to raise awareness for your brand and gain some traction from the press.

If you're looking to plan a stunt, the objective should be to be bold and create something memorable

However, being bold has a fine line - it's important that you consider the timing of your stunt to ensure you don't come off insensitive or unethical. For example, timing may not be in your favor if you plan something during the general election, or in most recent cases, a global pandemic.

In order to measure the success of your stunt, it's important that you first determine your end goal, for example:

• Is the stunt aimed to raise money for your business or a particular organization?
• Is the stunt aimed to drive more traffic to your website?
• Is the stunt aimed to get more followers and engagement on Instagram?

Here are a few tips for creating a great publicity stunt:

• Research to ensure that there haven't been similar stunts done in the past by other businesses - this could easily turn off journalists and your audience.
• Make sure you can explain the stunt in one headline - this will help grab the media's attention. In other words, simplify!
• The stunt should be related to the product you are promoting. Even if the stunt is a success in terms of viewers, but it doesn't tie back to your original goal, then it's not useful.
• Keep the stunt visual with videos/images.
• Leverage the internet and social media platforms for your stunt by sharing your message across a variety of audiences. This will help with word of mouth and the overall success of your event.

To learn other strategies on how to get press, check out our full guide here.

🌱 How To Grow Your Health Care Training Business

Consider Working With Instagram Influencers

Partnering with like-minded influencers (within your industry) is one of the most effective ways to grow your social media organically.

Industry influencers already have an established and loyal following. With one post, your product immediately establishes a connection with a brand new audience. It's that powerful.

When finding influencers to promote your product, do your research and make sure that their following will actually be interested in your product.

It's easy to be blinded by any influencer with a huge following, but if those followers don't resonate with your product, there may not be any value there... so make sure you do your research!

Build A Facebook Community

Building a community is a great way to grow your network and your business.

There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group

Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group:

• Make the group exclusive. This may sound counter-intuitive, however, this ensures privacy and that the group will feel comfortable posting and engaging with members.
• Try to be warm and welcoming. A great way to do this is by having a "Member Monday" where you welcome new members and ask them to introduce themselves in the group
• Use polls/surveys. This is a great way to know your audience and see what people want more of in the group (more business tips, networking opportunities, etc).
• Include influential people & conduct AMA's (ask me anything). This is a great way to get members engaged
• Host an in-person (or virtual) event with members in the group. This will create stronger relationships and build a strong community.

Experiment With Pay Per Click Ads (PPC)

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

Here are some tips to consider:

• Consider connecting the ad to your corresponding landing page so that the audience receives the necessary information after clicking on the ad.
• Conversion Tracking: When running PPC campaigns, be sure to run the ads with conversion tracking.
• Focus on quality keywords, even if there are few as this will save you time and money. When assessing the performance of a keyword, it's important to track the expense, conversion, and cost per conversion, as well as the ROI.

PPC advertising can be a very important lead generator as long as it's done properly. Your PPC campaign is intended to drive traffic to your website and help the business scale.

Additionally, if the campaign is not having the desired results, you can make the necessary changes immediately to improve them.

Grow Your Email List

The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.

One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

This could also be anything from:

• Ebook
• Fascinating case study
• Video series
• Free week of the product
• Discount on the product

Learn more about how to grow your email list and improve email marketing ➜ here.

Add an exit-intent popup to your online store

A great way to double, or even triple, your email opt-in rate and to grow your list is to add an exit-intent popup to your site, and offering a discount or content upgrade for subscribers.

Here's an example of what that might look like:

Improve Your Email Marketing

Different types of emails

Here are the most common types of email campaigns you can send to your customers and their benefits:

• Welcome emails - the perfect way to provide information from the start with a clear CTA. Make sure to tell your customer everything they need to know about your product or service.
• Newsletters - a great way to give customers updates or send out your latest content
• Product launch emails - the quickest (and easiest) way to increase sales is by selling to current customers. Make sure they're the first on the list to know about your new product
• Promotional emails - promote discounts, deals coupons etc. Try and make this feel exclusive and for a limited time only
• Abandoned cart emails - give your customers a reason to complete their purchase!

Here's a great resource for finding curated email designs, for all types of email campaigns!

Abandonded Cart Flow

The abandoned cart workflow is one of the most effective strategies for turning your lead into a customer, and a powerful tool to have if you're an e-commerce business.

Think about all the times that you went on a shopping frenzy only to add items to your cart and then either forget or realize nows not the right time to pull the trigger.

Then, minutes later you receive an email saying "Hurry up! Your cart is waiting - and we want to provide you with 20% off your order."

Maybe that's the special touch (and discount) you needed to pull that trigger.

Implementing this workflow can automatically trigger this for your business every time a customer abandons their cart.

Here's a great example of an abandoned cart email from Brooklinen:

Things they do well:

• Showcase 5-star reviews from other customers
• Offer a small discount + free shipping
• Great design + clear call to actions!

Social Media Advertising

Social Media Advertising is one of the leading ways to get the word out when it comes to health care training business.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Let's talk about a few of the main platforms and what makes them unique:

• Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
• Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
• Twitter Advertising- Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
• Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
• LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses

It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:

Here are some different questions to ask yourself as it relates to your goals:

• Do I want to simply drive brand awareness?
• Do I want to drive users to my website to gather information?
• Do I want to increase sales and get my customer to take action?

From there, choose the platform that targets your audience best and start experimenting!

Learn more about social media advertising ➜ here.

Host A Social Media Giveaway

People love free stuff and love competition. Giveaways and contests are a great way to create awareness for your brand, grow your email list, and eventually convert leads into customers.

If your goal is to gather email addresses, make sure the entry criteria is to "enter your email." You can do this by leading customers to your landing page where they can then enter their email to be in the giveaway.

One of the most important aspects of promoting a successful giveaway is having an amazing prize. The better the prize, the more engagement you'll get.

This doesn't necessarily mean choosing an iPad or an expensive/trendy watch, but instead a prize that is actually relevant to your brand/target audience.

Form partnerships for your health care training business

Starting a health care training business is all about building relationships and becoming an integral part of your community.

Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.

When forming any type of partnership, a lot of energy and time can go into this. To ensure it's worth your while, dive deep into the vetting process and ask yourself (and them) the following questions:

• What are your businesses values and priorities?
• Who are your customers? What matters most to them?
• In what ways can we both bring value to each others businesses? Cross promotions? Clout/credibility?
• Should we do a trial run first to make sure this partnership works out before finalizing an agreement?
• What will the agreement look like?

Once you have an idea as to what the ideal partnership agreement looks like, that's when the outreach begins (the hardest part)!

Here are some different ways you can meet other entrepreneurs and form partnerships:

• Simply talk to other people in the health care training business industry. You'd be surprised as to how willing other entrepreneurs are to share their knowledge with you
• Host an event: By inviting people to your event in your community and industry, you may be able to form partnerships and expand your clientele
• Join a facebook community: Nowadays, everything is online. A great way to meet other people is to become 'active' on a public forum or community
• Use other social networks such as LinkedIn or Twitter to aid your outreach. This can be a very powerful tool if used properly.

Forming partnerships and building relationships within your community can be a very valuable tool, but it's important that you do your due diligence and avoid going in blind to any sort of partnership. This can save you months, if not years of time.

Improve your SEO

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Here are some tools that can help you choose the right keywords for your health care training business.

• Google Ads Keyword Planner invaluable for discovering search trends.
• Google Search Console is very helpful once your website is up as it shows you what words/phrases are generating traffic.
• Ahrefs and SEMRush are paid tools that allow you to look at results of your competitor's website.

Publish Great Content

Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.

There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.

So let's discuss what google considers "good content:"

• Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
• Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
• Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
• Ensure pages load quickly - This will also help with engagement and time spent on your website
• Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).

Another element of creating good content is creating consistent content.

If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.

Planning out your content with a content calendar is key to staying consistent.

Here are a few great content calendar tools that can help you:

• Trello
• Airtable
• If you prefer to keep it simple, your average spreadsheet is just as useful!

Backlinks

Backlinks are an important piece to SEO, as they allow for other websites to link to your content.

Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.

Of course, some links are more valuable than others and can affect your site in different ways.

For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.

Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:

• Create infographics with relevant data that people want to share
• Promote your content on different sites/look into "guest blogging"
• Contact influencers/journalists/bloggers and ask them to mention you!
• Write testimonials for other sites in exchange for a backlink
• Leverage existing business relationships

Learn more about the fundamentals of SEO ➜ here and check out Neil Patel's 3 Powerful SEO Tips below

Build A Blog

One of the most effective ways to build brand awareness and grow your business is through consistently blogging.

We've outlined some useful tips for you to consider when creating content:

Consistency and Quantity

Quality is important, but it should be the standard for any content you publish.

What’s more important is consistency and quantity.

Consistency is as simple as committing to publishing and sharing a certain number of posts per week. For me, that’s three per week right now.

This kind of commitment is key, because one day, a random post will blow up, and you will have never expected it.

Oversaturation

The easiest mind trap is to think "I’m posting too much", and “I need to give my readers/audience/this platform a break”.

This is nonsense.

There is no such thing as oversaturation. Well, there is, but it is just someone else’s opinion.

For every person that tells you you are posting too much, there is another person that wants even more of your content.

You should ignore people’s opinions on how much you post.

Patience & Persistence

Keep posting, keep trying, and keep putting out good content on the regular. Your time will come, and when it does, it will change everything.

The only thing you have control over is your content.

You can’t control how people will react to it. You can’t control pageviews, likes, or shares.

So the only metric you should focus on is how much content you can put out in a week, month, etc.

Where to share your blog content

Mailing List

I know it sounds obvious, but the best places to share your content is on your mailing list. It is guaranteed traffic and it is a great way to get rapid feedback from your most loyal readers.

Send newsletters often. I have done once a week since starting, and I’m moving to twice a week soon.

Work on increasing your mailing list as well. Look into ways to increase your conversion rate to your mailing list. I added a flyout popup thing to my site and now I’m collecting ~30 emails per day.

An email newsletter is one of the most powerful assets you can have and it is worth its weight in gold.

Reddit

Reddit is one of my favorite places to promote content.

It is a very scary place because you will often get banned or heckled, but it can really pay off.

Create social media accounts for your blog, the main ones I use:

Twitter Facebook Instagram LinkedIn

Set up Buffer and share all of your blog posts to all of your accounts. All of these little shares really do add up.

Automate this as much as possible. I automated all of my social media for Starter Story.

Facebook Groups

When I started out, I put together a spreadsheet of relevant Facebook groups for my niche, and I would post to these groups whenever I had a big story I wanted to share.

🏃🏼‍♀️ How To Run Your Health Care Training Business

How To Retain Customers For Your Health Care Training Business

Retaining customers is one of the most effective ways to grow your health care training business.

Oftentimes, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

Look at it this way - you are 60-70% more likely to sell a new product to an existing customer than you are a new customer.

That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.

Here are some ways you can retain customers for your health care training business:

• Responding to comments on social media
• Send discounts (or freebies) to loyal customers
• Provide valuable content, for free
• Write a hand written thank you note
• Provide awesome customer service and build relationships with customers

To find out more tips and tricks on retaining customers, check out this article ➜ here

Kyle Golding, founder of Vorttx Training and Testing dives deep into the process of attracting and retaining customers:

Diversify Your Product Line

Adding new products to your business is a great way to expand into new markets and grow your business.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Here are some reasons you may want to considering adding/diversifying your product

• Meeting the needs of your customers
• Establish yourself as a top provider in your industry and stay ahead of the game with competition
• Resistance to downturns/trends fading
• Create new revenue streams

Build a Referral Program

Word of mouth is one of the best ways to get the word out about your business and acquire new customers. Especially when you are starting out, it’s important to build a solid referral program to encourage existing customers to help you find new ones.

A great way to do that is by offering a reward (ie. credit on your service or cash) to customers that refer you to their friends and family.

A fantastic referral program will help with clout, credibility, and establishing yourself in the space.

Authenticity

As a brand, you want to deliver an experience that authentic, honest and transparent.

Don't make the mistake of giving your audience less credit than they deserve.

Word of Mouth

The most tried and true way to grow a health care training business is through word of mouth - some entrepreneurs would say it's more important than all social media.

Why you should focus on word of mouth:

• Consumers trust word of mouth above all other forms of marketing
• 92% of consumers believe recommendations from friends and family over all forms of advertising
• 64% of marketing executives indicated that they believe it is the most effective form of marketing

Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜

Provide Great Customer Service

Providing exceptional care and creating relationships with clients is a great way to build your reputation and retain customers.

Whether you are an online business or a physical business, it's highly important to communicate with customers and make them feel like they are the priority.

Just remember: customer service represents your brand, values, vision and YOU as a person.

How To Crush The Sales Process For Your Health Care Training Business

You may find yourself in a spot where you're ready to hire a few (or many) salespeople to support the sales conversion process.

Regardless if you have one or thirty salespeople, it's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Mike Korba, co-founder of User.Com walks us through the entire sales process and which teams are responsible for what:

Resources

We put together the best resources on the internet to help you start your health care training business.

Tools

• Email tools such as MailChimp, ActiveCampaign or Mailgun
• Productivity tools such as Slack or Asana
• Payments tools such as Stripe
• Blog tools such as WordPress
• Social media tools such as Buffer
• Crm tools such as PipeDrive
• Analytics tools such as MixPanel

Books

• How To Start A Home Health Care Agency

• How To Start a Health Care Practice: For Nurse Practitioners

• Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com

• Platform Revolution: How Networked Markets Are Transforming the Economy - and How to Make Them Work for You

• Abundance: The Future Is Better Than You Think (Exponential Technology Series)

Web Resources

• Start A Home Health Care Business
• Start A Health Coaching Business From Home (12 Key Steps)

Videos

• Healthcare Startup - TEDx Youth
• How To Pay For Your Home Care Business Start-Up

Case Studies

• How We Built And Launched A Health Care Training Platform
• How We Created A $90,000/Month Healthcare E-Learning Platform

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163 Million Dollar Solopreneur Business Ideas

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

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163 Million Dollar Solopreneur Business Ideas

Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Get The Report