Dyor

How Ben Kurland Built a Seamless Web3 Platform Revolutionizing Crypto Research

February 22nd, 2025

Founded By

Ben Kurland

Profitable

Yes

Year Started

2018

Founded By
Ben Kurland

Profitable
Yes

Year Started
2018

Who is Ben Kurland?

Ben Kurland, the founder of DYOR Labs, is a former Hollywood actor turned blockchain expert with a passion for innovation and problem-solving. Originating from a background in entertainment, Kurland has leveraged his storytelling skills and resilience to make a significant transition into the tech industry, focusing on Web3 and DeFi.

What problem does Dyor solve?

Dyor helps crypto investors avoid scams and make smarter decisions by providing real-time analytics and tools that simplify complex trading data, enhancing both security and trust.

How did Ben come up with the idea for Dyor?

Ben Kurland, once immersed in Hollywood's realm of storytelling, found a new narrative in the world of cryptocurrency. Observing the challenges and risks facing new investors in the crypto space, he recognized a significant gap in reliable, easy-to-use tools that could guide savvy investments. This insight was further validated by a personal experience with the Celsius platform, which underscored the perils of centralized finance and inspired him to create a decentralized, transparent platform.

Before launching DYOR, Ben delved into the DeFi landscape, identifying common pitfalls like scams and information overload. He aimed to solve these issues by developing DYOR as a comprehensive platform, empowering users with advanced analytics and real-time insights. The journey wasn't straightforward; it involved meticulous planning and the integration of community feedback to refine the platform's features.

Kurland's journey taught him valuable lessons about the importance of resilience and adaptability. He leveraged his Hollywood experience to design a platform that doesn't just address a technical challenge but tells a story of empowerment and safety in the crypto world. Despite facing the challenge of influencing entrenched user habits, his focus remained on the end goal: creating a user-friendly space where new and experienced investors alike could thrive.

How did Ben Kurland build the initial version of Dyor?

Building DYOR was a meticulous process that took about 18 months, focusing heavily on creating a robust and user-friendly platform for navigating the complex world of Web3 and cryptocurrency trading. The development of the DYOR platform involved integrating advanced tools such as fraud detection mechanisms and real-time analytics. These features help safeguard users from potential scams and ensure informed trading decisions. The platform also stands out with its customizable dashboards tailored to different user experience levels, from beginners to experts, providing a unique interface for learning and trading. Throughout the build process, challenges were encountered, especially in ensuring the seamless integration of all platform features, such as trading, real-time data analysis, and social streams, all designed to create a comprehensive one-stop-shop environment for users.

What was the growth strategy for Dyor and how did they scale?

Community Building through Telegram

DYOR Labs has put a strong emphasis on building a community via the Telegram platform. This allows them to engage directly with their audience, provide updates, and gather feedback swiftly. The community aspect is vital for trust and validation, especially in the crypto space where scams are prevalent.

Why it worked: Telegram serves as a highly interactive platform allowing direct communication and feedback loops between DYOR Labs and its users. This direct line of communication builds trust and engages users, transforming them into active participants rather than passive consumers.

User Experience and Platform Customization

DYOR Labs has focused on creating an intuitive user interface that caters to both novice and experienced users. The platform allows for customization which helps users tailor the experience to their level of expertise, ensuring it remains accessible and useful for all levels of crypto enthusiasts.

Why it worked: By offering a customizable interface, DYOR Labs lowers the learning curve for newcomers while providing robust features for the more advanced user. This tailored approach makes users feel at ease and encourages continued use, enhancing long-term engagement and retention.

Real-Time Analytics and Transparency Tools

DYOR Labs has leveraged real-time analytics to provide actionable insights to its users, helping them spot potential red flags and make informed decisions quickly. The platform incorporates fraud detection tools and real-time trade simulations to ensure user safety.

Why it worked: Offering real-time data and transparency tools positions DYOR Labs as a trustworthy platform, which is crucial in the crypto space where scams can be rampant. These features not only protect users but also establish the platform as a reliable source for trading information, promoting its adoption among cautious investors.

Free Token Page Claim and Tools for Token Issuers

A unique offering from DYOR Labs is the free claiming of token pages for token issuers. This feature provides a potent combination of exposure, control, and analytics without the high costs typically associated with these services.

Why it worked: By giving token issuers a free and easy way to manage their project's online presence, DYOR Labs attracts a wide range of tokens to the platform. This strategy increases the platform's utility and attractiveness for users seeking comprehensive research tools, which in turn expands DYOR Labs’ user base and community.

What's the pricing strategy for Dyor?

Dyor's pricing strategy includes a free plan for accessing essential features, with premium offerings such as real-time analytics and advanced research tools that involve a subscription model, enhancing user experience with tailored insights.

What were the biggest lessons learned from building Dyor?

Embrace Flexibility and Mistakes: Rather than fearing errors, DYOR evolved by allowing experiments, learning from mistakes, and using those lessons to refine their platform. This approach encourages innovation and cultivates a resilient entrepreneurial mindset.
Prioritize Transparency and Trust: With experiences of scams in the crypto world, DYOR emphasized the importance of transparency and user trust as fundamental principles in its platform, highlighting the necessity of safeguarding user assets and providing clear, honest data.
In-depth User Understanding: Recognizing the diverse skill levels in crypto, DYOR crafted customizable experiences catering to beginners and experts alike, stressing the importance of knowing your customer and aligning your product with varied user needs.
Community Engagement is Key: By fostering an interactive community through AMAs and user feedback, DYOR underscores the power of community involvement in shaping product development and fostering a culture of informed investing.
Innovate and Integrate: DYOR’s strategy to offer an all-in-one research and trading platform reveals the significance of seamless integration and comprehensive solutions in meeting user needs and staying ahead in a competitive market.

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