StockAlarm

How Yahia Bakour Grew a Stock Alert Platform to 170K Users

Founded By

Yahia Bakour

Monthly Revenue

$20K

Founders

Profitable

Yes

Year Started

2019

Customer

B2B & B2C

Founded By
Yahia Bakour: Monthly Revenue
$20K

Founders
2: Profitable
Yes

Year Started
2019: Customer
B2B & B2C

Who is Yahia Bakour?

Yahia Bakour, the founder of StockAlarm, is a former senior software engineer at Amazon who left his role to focus full-time on the startup. Originally from a background in computer engineering, Yahia co-founded StockAlarm while in college after identifying potential in a LinkedIn post about a similar project.

What problem does StockAlarm solve?

StockAlarm takes the tedious task out of constantly checking stock prices by sending alerts for stock movements, saving traders countless hours and allowing them to focus on more important activities.

Stock Alarm App

How did Yahia come up with the idea for StockAlarm?

The idea for Stock Alarm began when Yahia was exploring the world of stock trading while still a college student. During his final year, he stumbled upon a LinkedIn post about an existing stock alert application that a fellow student, Morgan, had launched. Yahia had been tinkering with a similar concept using makeshift tools like Google Sheets but was intrigued by Morgan's app, despite it lacking some essential features. This prompted him to reach out with suggestions, leading to an unexpected offer to join as a co-founder tasked with improving and growing the product.

With a keen eye for detail and user needs, Yahia immediately noticed missing features like enhanced custom alerts that would truly cater to active traders. Being a trader himself, he understood the frustrations of babysitting stock prices and missed opportunities when prices spiked unexpectedly. This personal experience, coupled with the initial flaws he identified in the app, fueled his determination to create a solution that would help alleviate these issues for himself and other traders. He spent time researching what other potential users wanted and integrated feedback, ensuring the product evolved into something fast, adaptable, and user-friendly.

Initially, the customer base was small, just a couple of hundred monthly active users mostly from friends and family, but Yahia and his co-founders diligently worked on customer feedback, implementing requested features quickly. This responsiveness built a loyal user base, and rapid word of mouth in trading communities became a crucial growth factor. Yahia's journey reveals a key lesson: listening to your early users and making them "super fans" with swift action and dedication can turn a rough idea into a sustainable business.

How did Yahia build the initial version of StockAlarm?

Stock Alarm was initially developed by two co-founders who released a basic version of the app with limited functionality. Yahia Bakour, who joined as a late co-founder shortly after its inception, played a crucial role in enhancing the product by addressing technical issues and expanding features based on user feedback. The development primarily used a tech stack involving HTML, CSS, and JavaScript, and later transitioned to using Next.js for better SEO capabilities. The first prototype was rudimentary and required significant improvements in user interface and functionality, which Yahia prioritized upon joining. Despite the challenges of juggling development with a full-time job at Amazon and the complexities of managing real-time data, the team rapidly iterated by closely collaborating with their early users, ultimately refining the product's core features and improving its reliability.

What was the growth strategy for StockAlarm and how did they scale?

SEO & ASO

StockAlarm's growth heavily relied on both organic Search Engine Optimization (SEO) and App Store Optimization (ASO). They focused on acquiring users by optimizing their presence on search engines and app stores. For SEO, they created static landing pages with meticulously selected high-intent keywords like "stock alerts" and built backlinks through creating content such as blog posts around stock market terms. For ASO, they ensured their app's description and metadata were optimized for discoverability. This dual approach not only improved their visibility on web searches but also boosted their rankings in app stores, which was crucial as most traffic was coming from their iOS app.

Why it worked: Users actively searching for stock alerts were led to StockAlarm's app due to high-intent keywords. Their strategic emphasis on these organic channels brought continuous, cost-effective traffic and downloads, allowing them to beat out larger competitors by ranking first for significant terms.

Quora & Community Engagement

Yahia Bakour, the co-founder, engaged with communities like Quora to answer questions about stock trading tools. The honest and straightforward promotion, often with a disclosure of affiliation, guided potential users to consider StockAlarm. This authentic approach connected with users hunting for reliable stock alert solutions due to the perceived authenticity and expertise displayed in the responses.

Why it worked: Engaging with communities in an honest manner built trust and transparency. The authenticity helped in establishing authority, converting informative responses into app downloads as users searched for a credible, effective stock alert solution.

Word-of-Mouth & Customer Feedback

StockAlarm excelled in transforming customer feedback into customized features, fostering a community of "super fans". Fast feature updates based on user requests made existing customers advocates, promoting the app through word-of-mouth. This strategy ensured users felt heard and valued, which cultivated a strong customer base keen on sharing their positive experiences.

Why it worked: By swiftly implementing user feedback, StockAlarm built a loyal customer base that enthusiastically recommended the app to others. The rapid, customer-focused development created a feedback loop that not only retained users but also consistently attracted new ones through personal recommendations.

What's the pricing strategy for StockAlarm?

StockAlarm offers a free tier for basic users and premium plans starting at $9.99/month, focusing on simple alerts for stock market movements.

Stock Alarm Pricing

What were the biggest lessons learned from building StockAlarm?

Embrace Customer Feedback: Yahia initially joined as a late cofounder of Stock Alarm by offering feedback and improvements to the existing product. This direct input approach not only got him a role but also drove product enhancement. Always listen to users and iterate based on their feedback.
Leverage Small Wins for Big Growth: Stock Alarm grew in popularity by capitalizing on viral moments like the meme stock trend. Position your product to benefit from market trends, even unexpected ones, and use those opportunities to accelerate growth.
Simple Can Be Powerful: By keeping the Stock Alarm app simple and user-friendly, they attracted a broad user base, including older users who appreciated the straightforward interface. Focus on delivering core functionalities well rather than overloading with features.
Build Community Engagement: Yahia used platforms like Quora and Reddit to discuss Stock Alarm, organically attracting users. Engage with communities your target market frequents, be transparent about your product, and invite honest discussions.
Strategic Timing for Commitments: Yahia's decision to go full-time on Stock Alarm at a young age with fewer personal obligations highlights the importance of timing. Evaluate your personal circumstances when deciding to fully commit to your venture.

StockAlarm Acquisition: How much did StockAlarm sell for and what was the acquisition price?

StockAlarm, co-founded by Yahia Bakour, was sold on Acquire in 2023 for $500,000, as both founders sought to regain their time and pursue other interests after achieving significant user growth.

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