His approach to growing his businesses, particularly Nomad List and Remote OK, can be outlined through a series of strategic steps and philosophies he adopted over time:
Launch with Public Interest – Pieter launched Nomad List in 2014 by publicly sharing his idea on Twitter, generating initial interest and feedback even before the site was officially live.
Rapid Iteration – After launching, Pieter quickly iterated on feedback, making constant updates to Nomad List based on user suggestions and needs.
Transparency – From the early days, Levels built trust by being highly transparent about his revenues, costs, and the challenges he faced.
Community Building – Recognizing the importance of community, Pieter integrated community features into Nomad List, such as forums and Slack groups.
User Experience Focus – A significant part of his strategy was focusing on the user experience, making his websites fast, accessible, and easy to use.
Automation and Efficiency – Pieter automated as much of his workflow as possible, allowing him to operate his businesses efficiently as a solo founder.
Direct Engagement on Social Media – He used social media not just for marketing, but for direct engagement, answering queries, and joining conversations.
Leveraging Data for Decisions – Pieter made use of the data collected from his sites to make informed decisions about new features, targeting, and improvements.
Nomad List Growth Channels
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Channel
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Used By
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3452
businesses
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1614
businesses
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796
businesses
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2913
businesses
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1862
businesses
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