Flyby primarily monetizes through e-commerce sales channels. The company sells its supplements and products directly through their Shopify-powered online store. The effectiveness of their e-commerce strategy is evident with reports of generating approximately $200K/month in sales. The accessibility of their direct-to-consumer model allows them to reach a broad audience and capitalize on online consumer behavior, such as offering free samples to convert skeptical customers into paying ones. This business model makes sense for Flyby as it allows them to control the customer experience, utilize different digital marketing strategies, and adjust quickly to consumer feedback.

Flyby generates repeat revenue from subscriptions, with over 40% of revenue coming from repeat purchases, indicating a subscription or membership-based model on certain products. This recurring revenue model not only stabilizes income streams but also enhances customer loyalty and retention, as repeated purchases suggest ongoing customer engagement and satisfaction with the product. This model is effective for Flyby given the consumable nature of supplements, which customers need to replenish regularly.

Although primarily an e-commerce platform, Flyby also distributes its products in physical retail stores like Urban Outfitters, Anthropologie, and American Eagle. They attribute about 5% of their sales revenue to these brick-and-mortar retail channels. This approach aids in increasing brand visibility in high-footfall areas and captures impulsive buyers who prefer shopping in physical stores, offering a touchpoint beyond the online sphere.

While Flyby does not directly sell digital products or courses, it utilizes digital platforms like Facebook, Instagram, and Google to optimize marketing and sales strategies through ads. This indirect engagement with digital services connects potential customers to their physical products effectively, demonstrating how effectively leveraging digital ecosystems can propel sales of tangible goods.

Flyby engages in affiliate marketing through collaborations with third-party Facebook pages that have significant followings. These pages write posts and run ads for Flyby's products in exchange for a fee or commission per sale. This strategy amplifies their social proof and enhances conversion rates, allowing the brand to reach a broader audience via trusted entities who already have established credibility with their followers.