MyPaintedShoes primarily operates as an online platform for selling hand-painted shoes. The business monetizes by offering personalized custom-painted shoes crafted by Smieon Mo and his team. Customers order products directly from the website, mypaintedshoes.com, allowing for a direct-to-consumer model without the need for physical retail space. The e-commerce model makes sense here due to the unique and customized nature of the product offering, which appeals to niche markets globally, bypassing geographical limitations and leveraging the internet for wider outreach.

While the main business model of MyPaintedShoes is e-commerce, there is a physical aspect involved in the production and creation of the hand-painted shoes, which takes place in a studio. This involves Smieon and his assistant physically painting each shoe pair, highlighting an artisan and craft-based approach to creating products. The studio acts as a space where the actual artistry is performed, reflecting the hands-on nature of the business.

MyPaintedShoes offers a personalized service aspect by engaging directly with customers who seek unique, custom designs. Although predominantly a product-based business, the artistic advisory involved in creating custom designs involves some level of Consulting & Services. Smieon Mo offers consultation for custom designs, ensuring that customer expectations align with artistic possibilities, and integrates customer feedback to provide satisfaction-guaranteed products. This service-oriented approach ensures high customer satisfaction and product uniqueness.