How To Create A Weekly Email Newsletter For Your Brand [2024]

Pat Walls

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Updated: September 12th, 2024

An email newsletter is a type of email informing your audience of the latest news, product updates, or important tips to get more value. The core use of email newsletters is to drive brand awareness and foster customer engagement.

Therefore, email newsletters are an important component of effective email marketing and branding. Ignoring email newsletters can restrict brand growth. Email newsletters can be weekly, monthly or quarterly.

Backed by a strong strategy, email newsletters can deliver stable return on investment (ROI) as well as other value-add benefits.

A shorter and more frequent delivery schedule is more desirable (source)
The best email newsletters adopt a conversational tone to draw readers in
Email newsletters focused on content draw more readership.
Every email newsletter needs a clear call to action.
An attractive email newsletter design encourages readership and support.

Understanding How Email Newsletters Work

Email newsletters are part of content marketing efforts.

The newsletters share relevant and valuable information with the customers, prospects, and email subscribers.

Therefore, an email newsletter gives you direct access to the audience’s inbox. This allows the customer to share engaging content, promote sales, and increase website traffic .

Sending email newsletters offers you the following benefits:

Generates regular website traffic
Saves you money compared to other online marketing tools
Advanced and easy performance tracking
Links to other marketing tools easily and efficiently

Marketers can track newsletter deliverability and depending on the results, make adjustments to lead to more wins.

Here are cool examples of successful email newsletter campaigns

1. How Away Travel Sends Email Newsletters to Highlight Product Features

Away sends a newsletter to their email list that showcases something new about their product.

The goal of this newsletter is to put the focus on a new offering, deal, or partnership with the hope of generating some sales.

Their newsletters are always design-forward and the content is almost always user-generated - which adds a really nice sense of community.

They do an amazing job at making their product look sleek and also providing enough CTA's to visit their site and make a purchase.

FandangoNow, is a movie streaming application built to allow users to keep a collection of purchased and rented movies. The company uses email newsletters as part of its customer retention strategy.

Despite being a graphic intense newsletter, the feature-rich email newsletter is easy to digest and drives the target customer into taking the right action.

Use the right tool to design an email newsletter (see examples below)
Figure out the newsletter objective and define the target audience
Define the newsletter format depending on
- Which email clients to support
- Web/mobile browser support
- Supported mobile devices
- The mobile and desktop you want email to appear
Keep the email campaign focused
Personalize the email newsletters
Add catchy images to keep readers interested
Keep an eye on analytics for clues as to what is working and what is not

The Best Tools For Designing Email Newsletters

Klaviyo
HubSpot's Email Newsletter Tool: Drag-and-drop email editor so you can easily create a polished email newsletter
Constant Contact: Smart email editor to customize and design a great-looking newsletter
Moosend: A well-rounded email marketing newsletter tool that requires no technical skill whatsoever.
SendInBlue Features an expansive template gallery that gives you the tools you need to create stunning emails

Klaviyo

Klaviyo’s the ultimate ecommerce marketing platform trusted by 50,000+ brands, like Chubbies, Living Proof, and Hint. Deliver higher-value, personalized marketing experiences across email, mobile, and web.

Up to 250 contacts: Free!
Up to 1,000 subscribers: $30 per month
Up to 2,500 subscribers: $60 per month
Up to 5,000 subscribers: $100 per month
Up to 10,000 subscribers: $150 per month
Up to 20,000 subscribers: $375 per month
Pricing: Freemium
Twitter: @klaviyo
Website: klaviyo.com

Businesses using Klaviyo:

417 successful businesses are using Klaviyo ➜

Get Klaviyo ➜

Constant Contact

Email marketing for small business and nonprofit organizations.

500 subscribers $20/mo
2,500 subscribers $45/mo
5,000 subscribers $65/mo
10,000 subscribers $95/mo
Pricing: Paid
Twitter: @ConstantContact
Website: constantcontact.com

Businesses using Constant Contact:

42 successful businesses are using Constant Contact ➜

Get Constant Contact ➜

Moosend

Up to 1,000 subscribers - Free!
Up to 5,000 subscribers - $30/month
Up to 10,000 subscribers - $55/month
Up to 20,000 subscribers - $125/month
Pricing: Freemium
Website: moosend.com

Businesses using Moosend:

Get Moosend ➜

SendinBlue

Email marketing & automation suite allowing organizations to communicate directly with clients by email or SMS.

Pricing: Freemium
Twitter: @SendinBlue
Website: https://www.sendinblue.com/

Businesses using SendinBlue:

57 successful businesses are using SendinBlue ➜

Get SendinBlue ➜

Away sends a newsletter to their email list that showcases something new about their product.

The goal of this newsletter is to put the focus on a new offering, deal or partnership with the hope of generating some sales.

Their newsletters are always design-forward and the content is almost always user generated - which adds a really nice sense of community.

They do an amazing job at making their product look sleek and also providing enough CTA's to visit their site and make a purchase.

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meet the author

Pat Walls

What Is An Email Newsletter?

Email Newsletter Key Takeaways