Video Vitals

How Scott Millard Leveraged Video to Build a $250K Business

December 31st, 2024

Founded By

Scott Millard

Monthly Revenue

$250K

Founders

Profitable

Yes

Year Started

2022

Customer

B2B & B2C

Founded By
Scott Millard: Monthly Revenue
$250K

Founders
1: Profitable
Yes

Year Started
2022: Customer
B2B & B2C

Who is Scott Millard?

Scott Millard, founder of Video Vitals, hails from Minnesota and began his entrepreneurial journey by dropping out of college to pursue his passion for videography and video production, eventually creating a six-figure online business.

Scott Millard

What problem does Video Vitals solve?

Video Vitals helps creative solopreneurs learn how to monetize their video skills, turning passion projects into profitable businesses by teaching proven client acquisition and video production strategies. For many creatives who struggle to make a living from their skills, Video Vitals offers a blueprint to earn a sustainable income, providing financial stability and career fulfillment.

How did Scott come up with the idea for Video Vitals?

In high school, the founder of Video Vitals discovered a passion for videography after purchasing his first camera. He spent years honing his craft by working on various projects for free, like creating videos with friends. This personal experience sparked his interest in turning his passion into a business.

The journey towards creating Video Vitals began when he noticed limitations in the traditional videography market, such as geographical restrictions and pricing challenges. Exploring the potential of online business models, he experimented with motion graphic videos that could reach broader markets.

By creating and offering his work for free to founders of tech companies, he managed to validate his idea when clients showed interest and began purchasing custom videos. This feedback helped him refine his service into a productized model, making it easier to scale and meet market demands.

How did Scott Millard build the initial version of Video Vitals?

Video Vitals was initially developed using widely available tools for video production, which include common industry software like Adobe After Effects and Premiere Pro. The founder, Scott Millard, began experimenting with motion graphic videos, capitalizing on the tools' capabilities to create engaging, short-length videos tailored for tech companies. The first version of the product was constructed by creating sample motion graphics and refining them through feedback from potential clients and social media interactions, a process that took about two to three months to yield paying customers. The creation process presented challenges as Scott was initially self-taught and had to navigate scaling the business, which required a deeper understanding of managing client expectations and developing a productized service offering.

What were the initial startup costs for Video Vitals?

Agency Scaling Program: The founder invested $10,000 in an agency scaling program, which was financed through two credit cards.

What was the growth strategy for Video Vitals and how did they scale?

Twitter

Video Vitals has utilized Twitter as a key growth channel by consistently posting valuable content and directly interacting with potential clients. Scott Millard, the founder, frequently makes short motion graphic videos and tags founders of tech companies, offering some materials for free initially. This approach helped him gain visibility and build relationships, leading to business inquiries. By targeting tech founders who have a budget for marketing, Video Vitals could attract a customer base willing to invest in their services.

embed:tweet Why it worked: The strategic use of Twitter taps into a vast audience of tech entrepreneurs and businesses. By offering tailored content and engaging personally with potential clients, Video Vitals established a presence and credibility, turning Twitter into a pipeline for lead generation and sales.

Cold Email

Cold email outreach was another crucial growth channel for Video Vitals. The company sends succinct emails to prospective clients, such as software companies lacking video content. These emails typically highlight the lack of a video above the fold on potential client websites and suggest how Video Vitals can fill that gap. The company benefits from a direct and personalized approach, which, although producing a low response rate, reaches thousands, ensuring a consistent stream of interested leads.

Why it worked: Cold emailing effectively identifies and targets potential clients needing video services. By addressing a specific pain point and keeping the message concise, Video Vitals sparks interest and initiates conversations with businesses seeking their solutions.

Networking and Partnerships

Networking played a pivotal role in the growth strategy of Video Vitals. Scott Millard leveraged personal connections, rev-share partnerships, and industry relationships. These efforts not only helped him land initial clients but also expanded his reach within the business community, as others referred or directly introduced new business opportunities.

Why it worked: Networking compounds the effectiveness of other marketing efforts. Trustworthy referrals and introductions from within the industry significantly enhance credibility and can dramatically reduce the sales cycle, securing business more efficiently.

Product Packaging

Initially offering single videos, Video Vitals shifted to selling video packages, which included several videos and additional services like retargeting ad setups. This repackaging of services increased the perceived value and allowed for higher pricing tiers, providing more revenue with each sale.

Why it worked: Packaging services as a comprehensive solution rather than piecemeal offerings maximizes revenue per client and meets clients’ broader marketing needs, leading to more consistent business with existing clients.

What's the pricing strategy for Video Vitals?

Video Vitals prices its productized video service for B2B SaaS companies from $3,000 to $12,000 per package, initially offering introductory videos at $500.

What were the biggest lessons learned from building Video Vitals?

Leverage Social Media: Scott Millard found success by actively engaging on platforms like Twitter. Consistently posting and engaging with potential clients helped him build a network and secure opportunities. Aspiring founders should utilize social media to showcase their skills and connect with their target audience.
Productize Your Service: By turning his video services into a product-like offering, Scott was able to scale and increase his revenue. Packaging skills into specific services or products can help entrepreneurs streamline their offerings and attract more clients.
Master Networking: Building genuine connections was crucial for Scott's growth. Networking opened doors to new clients and collaborations. Entrepreneurs should focus on creating meaningful relationships within their industry to expand their reach and opportunities.
Retainer Agreements for Stability: Scott emphasizes the importance of putting clients on retainer plans to ensure continuous revenue. Regular income from recurring clients helps smooth out cash flow fluctuations and provides financial stability.
Be Open to Learning and Adapting: Scott invested in coaching and continuously tested different strategies to refine his business approach. Founders should remain flexible, willing to learn from experiences, and adjust their tactics to meet market demands effectively.

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