heylexi

How I Started A $10K/Month Subscription-Based Copywriting Service

January 10th, 2023
Milly Barker-DeStefano
Founder, heylexi
$10K
revenue/mo
1
Founders
0
Employees
heylexi
from Wallingford, CT, USA
started November 2022
$10,000
revenue/mo
1
Founders
0
Employees
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Note: This business is no longer running. It was started in 2022 and ended in 2023. Reason for closure: Acquired.

Hello! Who are you and what business did you start?

Hey hey! My name is Milly Barker-DeStefano and I am the founder of heylexi, a productized service offering publish-ready copy and content on a flexible and scalable monthly subscription.

I’ve been a part-time freelance writer since I was 14 years old (one of my first clients back then was eBay, believe it or not!) and after experiencing the frustrations and aggravations of hiring freelance writers for my projects, I decided to take a closer look at how businesses acquire their copy and content.

What I found was a pretty horrendous process (more on that later), so I set about to create something better.

My resulting flagship service is heylexi Standard, which gives you unlimited copy and content requests, unlimited revisions and rewrites, unlimited team members, a 48-hour turnaround Monday-Friday, an SEO package (primary keyword, slug, SEO title, meta description, featured image alt text) with every blog post, premium stock images, and editing and proofreading. That service runs at $2,999 p/m if you’re paying monthly (or $2,499 p/m if paying annually).

For a little extra ($3,999 p/m paid monthly or $3,499 p/m paid annually),...

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