50 Companies That Use YouTube [2024]
American video-sharing website headquartered in San Bruno, California.
We put together a list of the biggest companies that use YouTube, along with some YouTube testimonials and YouTube case studies.
Here's the list:
1. PureFilters
PureFilters is a water filter store started by Jay Vasantharajah in 2015. PureFilters uses YouTube for their business.
PureFilters is an online supplier of furnace filters in Canada with a focus on customer experience, boasting a wide selection of the best brands and a roster of 300 five-star reviews, all achieved through rigorous process building, investments in automation and use of outsourced help to manage this $60k/mo business with less than 10-12 hours spent per week.
2. DULO
DULO is a men's clothing line started by Julian Samarjiev in 2017. DULO uses YouTube for their business.
DULO founders Julian and Marin bootstrapped their dress shirt business and launched in November 2017, with their biggest driver of sales being personal interactions and word-of-mouth, attracting customers with a return rate of 0%, and plans including increasing Facebook Ads.
3. Bay Sports
Bay Sports is a kayak store started by Hamish in 2012. Bay Sports uses YouTube for their business.
Bay Sports, an online water sports business, started with just kayaks and now offers a wide range of products, able to offer competitive prices due to being primarily online, with over 70% of customers shopping on mobile devices, emphasizing the importance of a strong online presence.
4. Robo 3D
Robo 3D is a 3D Printing Business started by Braydon Moreno in 2017. Robo 3D uses YouTube for their business.
Robo 3D, a company that designs 3D printers for consumers, launched their first product on Kickstarter which raised $650,000 in just 35 days, and now has sold their products in over 4,505 cities across 101 countries worldwide.
5. MindJournal
MindJournal is a journal brand started by Ollie Aplin in 2016. MindJournal uses YouTube for their business.
MindJournal is a journaling brand for guys that has helped over 3,000 men feel more in control of their emotions and improve their life satisfaction and self-worth.
6. TomboyX
TomboyX is a men's underwear brand started by Fran Dunaway in 2013. TomboyX uses YouTube for their business.
TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.
7. ATC Memes
ATC Memes is a women's clothing line started by David Lombardo in 2015. ATC Memes uses YouTube for their business.
ATC Memes started as a social media site for sharing memes among air traffic controllers, which then evolved into an online store called RadarContact.com; offering unique and niche types of merchandise catering to the aviation industry, the site sells various products, including leggings, phone cases, and blankets, and utilizes social media, live videos, and email marketing to attract new customers.
8. Happily Ever Borrowed
Happily Ever Borrowed is a wedding rental business started by Brittany Finkle in 2011. Happily Ever Borrowed uses YouTube for their business.
Luxury e-boutique Happily Ever Borrowed rents bridal accessories to brides for their special day, offering high-end designer accessories for around 80-90% off retail prices.
9. Ventana Surfboards & Supplies
Ventana Surfboards & Supplies is a surfboard business started by David Dennis in 2014. Ventana Surfboards & Supplies uses YouTube for their business.
Ventana Surfboards & Supplies co-founder David Dennis discusses their environmentally responsible surf company that has seen their boards triple in value over the last three years, and has grown a profitable eco-apparel line, focusing on compelling content and stories to attract customers.
10. Think Crucial
Think Crucial is an appliance repair business started by Chad Rubin in 2008. Think Crucial uses YouTube for their business.
Chad Rubin, founder of Think Crucial and CEO of Skubana, shares his experience in building and scaling his e-commerce business from scratch using scrappy tactics and integrated e-commerce management software.
11. Dick At Your Door
Dick At Your Door is a dessert boxes store started by Adam Hascall in 2015. Dick At Your Door uses YouTube for their business.
Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.
12. Mini Materials
Mini Materials is a woodworking business started by Jared Waters in 2015. Mini Materials uses YouTube for their business.
Startup Mini Materials sells miniature masonry and woodworking supplies with a cult following gained through viral videos, social media and email newsletters.
13. Joker Greeting
Joker Greeting is a Greeting Cards Business started by Travis Peterson in 2015. Joker Greeting uses YouTube for their business.
Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.
14. Starter Story
Starter Story is a niche blog started by Pat Walls in 2017. Starter Story uses YouTube for their business.
Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.
15. Beardbrand
Beardbrand is a men's grooming company started by Eric Bandholz in 2012. Beardbrand uses YouTube for their business.
American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.
16. PEAR Cards
PEAR Cards is a card game started by Matthew Roberts in 2017. PEAR Cards uses YouTube for their business.
PEAR Cards is a card-based tool/game that empowers players to open up and initiate positive conversations, and with the help of Ad Magic, their Kickstarter had an all-or-nothing fundraising goal, which they met with so much support the company is now growing through the power of Twitter and Instagram.
17. Social Reach
Social Reach is a social media marketing service started by Stephen Wright in 2018. Social Reach uses YouTube for their business.
Micro Bikes UK is a successful e-commerce store specializing in kids quad bikes and dirt bikes with petrol engines, currently on track to hit six-figures in revenue with strong branding and a solid after-sales service.
18. w.o.d.welder
w.o.d.welder is a skin care product line started by Keegan Pafford in 2013. w.o.d.welder uses YouTube for their business.
Co-founder Keegan Pafford shares the story behind w.o.d.welder, a 4-year-old athletic essential company that specializes in natural skin care for athletes and active lifestyles; the business was built on Instagram and generated $86,000 in sales during its first year, with growth continuing through engaged interactions with customers and expansion of product lines.
19. De Novo Nutrition
De Novo Nutrition is a supplements company started by Ben Esgro in 2013. De Novo Nutrition uses YouTube for their business.
De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.
20. Retro Radio Farm
Retro Radio Farm is an electronics repair business started by Allen Chiang in 2014. Retro Radio Farm uses YouTube for their business.
Retro Radio Farm founder, Allen Chiang, earns $50k per year as a side business restoring old radios and offering Bluetooth MP3 upgrades, with the business growing 20% every year.
21. Alitura Naturals
Alitura Naturals is a skin care product line started by Andy Hnilo in 2014. Alitura Naturals uses YouTube for their business.
Andy Hnilo, founder of Alitura Naturals, shares how his life-changing accident led to the creation of a successful all-natural skincare line with over 1000 reviews at an average 4.9/5.0 rating, sold in 76 countries and counting.
22. HUSKYBEARD
HUSKYBEARD is a dropshipping men's grooming products started by Ray Moyers in 2016. HUSKYBEARD uses YouTube for their business.
A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.
23. Encircled
Encircled is a women's clothing line started by Kristi Soomer in 2012. Encircled uses YouTube for their business.
Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.
24. OceanZen
OceanZen is a women's clothing line started by Steph Gabriel in 2014. OceanZen uses YouTube for their business.
OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.
25. Suffolk Latch Company
Suffolk Latch Company is a furniture business started by Carl Benson in 2007. Suffolk Latch Company uses YouTube for their business.
Suffolk Latch Company, an online store specialising in traditional and hand forged ironmongery, has experienced a 20% increase in turnover compared to the previous year despite economic turbulence, attracting and retaining customers through a multi-pronged approach of Google ad campaigns, reviews and social media, blog articles, and selling through eBay and Amazon.
26. ScrubzBody Skin Care Products
ScrubzBody Skin Care Products is a skin care product line started by Roberta Perry in 2006. ScrubzBody Skin Care Products uses YouTube for their business.
ScrubsBody Skin Care uses customer service and specialty parties to grow slowly and steadily from Kitchen to being offered in 28 Whole Food Markets, and after being the finale episode on Sell it Like Serhant they experienced rapid growth both in store and online.
27. SWAGGER Magazine
SWAGGER Magazine is a digital magazine started by Drew Williams in 2007. SWAGGER Magazine uses YouTube for their business.
SWAGGER Magazine is a digital lifestyle magazine for men, with a focus on lifestyle, fashion, gear, food, dating and business and careers, pulling in 1-2K per month in revenue through sponsored posts and celebrity features, and growing rapidly with 60k social media following and a growing audience.
28. Xero Shoes
Xero Shoes is a shoe brand started by Steven Sashen in 2009. Xero Shoes uses YouTube for their business.
Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.
29. Jamie Clawson
Jamie Clawson is a leather business started by Jamie Clawson in 2011. Jamie Clawson uses YouTube for their business.
A designer founded a leather manufacturing business which started as a one-person operation, costs were kept low by making products to order and the most cost-effective way of attracting and retaining new customers was through email and newsletters.
30. QALO
QALO is a jewelry making business started by KC Holiday in 2013. QALO uses YouTube for their business.
QALO co-founders transformed the jewelry industry with their innovative focus on product evolution, resulting in over 2 million community members and more than $100M in revenue since 2013.
31. Kitchen Safe
Kitchen Safe is a tupperware business started by David Krippendorf in 2012. Kitchen Safe uses YouTube for their business.
The founder of Kitchen Safe, David Krippendorf, invented the world's first time-lock container that has helped customers avoid snacking on junk food along with other temptations, with over half of the users also using it for other non-food related items such as cell phones, cigarettes, and credit cards.
32. Tortuga
Tortuga is a backpack line started by Fred Perrotta in 2010. Tortuga uses YouTube for their business.
How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.
33. GhostBed by Nature's Sleep
GhostBed by Nature's Sleep is a bedding company started by Marc Werner in 2001. GhostBed by Nature's Sleep uses YouTube for their business.
34. Tediber
Tediber is a bedding company started by Julien Sylvain in 2015. Tediber uses YouTube for their business.
Tediber is France's leading Bed-in-box company, generating €15 million in revenue in 2018, and offering a range of bedding products sold online in France, Italy, and Spain, with quality products manufactured locally and sold at a good price.
35. Igloohome
Igloohome is an IoT startup started by Anthony Chow in 2017. Igloohome uses YouTube for their business.
Igloohome, the partner of Airbnb, creates smart locks and lockboxes that enable property owners to grant access to their properties remotely, via a mobile app in over 80 countries to great reviews.
36. Lever Gear
Lever Gear is a multi-tool brand started by Mike Scully in 2015. Lever Gear uses YouTube for their business.
Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.
37. Laceez, Inc.
Laceez, Inc. is a shoelace brand started by Jason Flores in 2015. Laceez, Inc. uses YouTube for their business.
No-tie shoelace company, The Laceez Company, generated over $1,000,000 in sales since launching in 2015, is available at Nordstrom, Staples, and Target, and plans to expand its distribution into more US and international chain stores in 2021 while increasing its direct-to-consumer presence.
38. THE MAXBIT
THE MAXBIT is a gardening tools company started by Michele Morton in 2016. THE MAXBIT uses YouTube for their business.
Founder Michele Morton invented THE MAXBIT, a garden tool that attaches to a household drill and forms perfect holes every time, which went from a little over $13,000 in sales its first full year to over $60,000 in sales by the end of the second quarter of its second year.
39. KPOP Foods
KPOP Foods is a hot sauce business started by Theo Lee in 2017. KPOP Foods uses YouTube for their business.
KPOP Foods, a Korean food company, generated nearly $100,000 in revenue since last year through its successful Kickstarter campaign and Amazon's Choice badge; they have entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand their distribution into major retailers and are launching new sauces later this year.
40. Love Is Project
Love Is Project is a jewelry product started by Chrissie Lam in 2017. Love Is Project uses YouTube for their business.
Love Is Project generated over $1.2 million in revenue by utilizing a "Pay It Forward" business model, creating 1,200+ jobs for female artisans around the world, and utilizing storytelling to attract and retain customers.
41. CoziGo
CoziGo is a children's clothing business started by Emma Lovell in 2015. CoziGo uses YouTube for their business.
Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.
42. The Longhairs
The Longhairs is a hair product line started by Chris Healy in 2014. The Longhairs uses YouTube for their business.
The Longhairs started their business in 2014 with no following and over four years they’ve grown their audience to 60K monthly website visitors, 20K email subscribers, and 28K YouTube subscribers, with monthly revenue of $30K by creating original, quality content, building their community, driving email optins and converting subscribers into customers.
43. Peaceful Fruits
Peaceful Fruits is a food startup started by Evan Delahanty in 2014. Peaceful Fruits uses YouTube for their business.
Peaceful Fruits, an award-winning for-profit social enterprise, sells organic, clean label, natural fruit snacks and has gone from $8,000 in sales in 2015 to $150,000 in 2017, employing 30 people with disabilities in their production facility and is an excellent example of a successful, mission-based business.
44. Pain Care Labs a dba of MMJ Labs
Pain Care Labs a dba of MMJ Labs is a medical device company started by Amy Baxter MD in 2006. Pain Care Labs a dba of MMJ Labs uses YouTube for their business.
Pain Care Labs, founded by a pediatric emergency doctor after inventing a vibrating ice pack bee, Buzzy, has sold over 31 million units while focusing on non-pharmaceutical pain relief, and recently launched a crowdfunding campaign for their latest product, DuoTherm.
45. SmartyPits
SmartyPits is a deodorant brand started by Stacia Guzzo in 2014. SmartyPits uses YouTube for their business.
SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.
46. Outlaw
Outlaw is a soap business started by Danielle Vincent in 2013. Outlaw uses YouTube for their business.
Outlaw Soaps, a soap company that started with just $13.72 of supplies, now makes an average of $23,000/month, with 46% of website orders from repeat customers who are loyal to the company's unique products and top-notch customer service.
47. CanvasChamp
CanvasChamp is a photo printing business started by Jainam Shah in 2012. CanvasChamp uses YouTube for their business.
CanvasChamp, a custom photo products company founded in 2012, has grown to offer 60+ personalized photo gift products with revenue of 1.5m$+/mo through SEO and successful digital marketing strategies.
48. Dock and Bay
Dock and Bay is a towels business started by Andy Jefferies in 2015. Dock and Bay uses YouTube for their business.
Dock & Bay co-founders started their lifestyle brand by reinventing the towel to be sand-free, quick dry and super absorbent while staying compact, generating a turnover of $5.4 million within a few years through Amazon and social media marketing.
49. TIMEFLIP
TIMEFLIP is a time tracking app started by Pavel Cheshev in 2016. TIMEFLIP uses YouTube for their business.
TimeFlip, an IoT device that assists with personal time management and productivity control, has sold over 5,000 units globally, with half of the sales coming from North America, and has plans to expand into Walmart, Best Buy, and Home Depot in the near future.
50. Crimibox
Crimibox is a mystery game store started by Jimmy Cowe in 2017. Crimibox uses YouTube for their business.
Belgian-based Crimibox has sold over 4,000 crime-solving games with monthly revenue of $8,000 and a retention rate above 38%, featuring real-life police files, an accompanying app, and a host of fictional suspects.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.