50 Companies That Use Google Tag Manager [2024]
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
We put together a list of the biggest companies that use Google Tag Manager, along with some Google Tag Manager testimonials and Google Tag Manager case studies.
Here's the list:
1. Xero Shoes
Xero Shoes is a shoe brand started by Steven Sashen in 2009. Xero Shoes uses Google Tag Manager for their business.
Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.
2. QALO
QALO is a jewelry making business started by KC Holiday in 2013. QALO uses Google Tag Manager for their business.
QALO co-founders transformed the jewelry industry with their innovative focus on product evolution, resulting in over 2 million community members and more than $100M in revenue since 2013.
3. Tortuga
Tortuga is a backpack line started by Fred Perrotta in 2010. Tortuga uses Google Tag Manager for their business.
How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.
4. KPOP Foods
KPOP Foods is a hot sauce business started by Theo Lee in 2017. KPOP Foods uses Google Tag Manager for their business.
KPOP Foods, a Korean food company, generated nearly $100,000 in revenue since last year through its successful Kickstarter campaign and Amazon's Choice badge; they have entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand their distribution into major retailers and are launching new sauces later this year.
5. Blue Coffee Box
Blue Coffee Box is a Coffee Subscription Box started by Jon Butt in 2017. Blue Coffee Box uses Google Tag Manager for their business.
Blue Coffee Box increased its monthly revenue to $14,000 by offering a specialty coffee subscription service that curates from various roasters after being inspired by a trip to the United States and learning about the niche coffee subscription service they offer.
6. Envi Adventures
Envi Adventures is a flight tours business started by Corey Rust in 2017. Envi Adventures uses Google Tag Manager for their business.
Envi Adventures, a Troutdale, Oregon-based air tour business, grew from making $7,000 in a month in its first year to over $30,000 a month in its second year, using Instagram and influencer marketing to create an interactive, personalized experience for guests.
7. Brazyn Life
Brazyn Life is a foam roller business started by Nate Lawrie in 2015. Brazyn Life uses Google Tag Manager for their business.
8. Entrepreneur Business Blog
Entrepreneur Business Blog is a marketing agency started by Emenike Emmanuel in 2016. Entrepreneur Business Blog uses Google Tag Manager for their business.
This case study follows the journey of a young entrepreneur from Nigeria who started a profitable blog generating a monthly revenue of $1,500+ through sales of advertising space, sponsored posts, and information products, and shares his strategies for success including a Twitter growth challenge and guest post pitches.
9. Scribly
Scribly is a content writing company started by Dani Mancini in 2018. Scribly uses Google Tag Manager for their business.
Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.
10. Sayar Care
Sayar Care is a hair loss treatment product started by Zee Schwab in 2017. Sayar Care uses Google Tag Manager for their business.
Sayar Care's flagship product Retain, which prevents and reverses hair loss, has a 100% success rate at stopping hair loss and a 70% success rate at stimulating new hair growth, and its novel, scientifically-driven approach to creating new formulas has drastically reduced the cost of drug development from over $2B to under $10K per new formula.
11. 513 Kicks
513 Kicks is a sneaker reseller business started by Chris Casseday in 2017. 513 Kicks uses Google Tag Manager for their business.
This case study follows founder Chris Casseday's journey in creating 513 Kicks, an online sneaker shop that went from sporadic income to an average profit of $2,000 per month within two years through strategic branding, SEO, social media, and email marketing.
12. MonetizeMore
MonetizeMore is a Facebook ads consultant started by Kean Graham in 2010. MonetizeMore uses Google Tag Manager for their business.
MonetizeMore founder and CEO shares his success story of growing his ad optimization business to over $20M in annual revenues by focusing on the offering that delivered the best results, using content marketing for lead generation, and establishing strategic partnerships with complimentary businesses.
13. Populum
Populum is a CBD business started by Gunhee Park in 2016. Populum uses Google Tag Manager for their business.
CBD oil brand Populum grew from $650K to $1.4M in annual revenue in just one year, with monthly sales of $220K and an ARR of $3M, due to investing in high-quality, trustworthy hemp products and stellar customer service.
14. Matador
Matador is a travel products business started by Chris Clearman in 2014. Matador uses Google Tag Manager for their business.
15. Toybox
Toybox is a toy maker started by Ben Baltes in 2017. Toybox uses Google Tag Manager for their business.
Toybox Labs co-founder and CEO Ben Baltes shares his journey of creating a 3D printer and creativity platform for kids, including brutal setbacks and incredible successes, resulting in millions of dollars of revenue a year, and offers a discount for those interested in purchasing.
16. Kanga
Kanga is a drinkware brand started by Teddy Giard in 2017. Kanga uses Google Tag Manager for their business.
Kanga Coolers, founded by a Clemson University student, invented the first iceless cooler designed to fit around an entire case of 12 oz. beverages, and after earning $34,000 in Kickstarter funding, landing a deal on Shark Tank, and bringing on two full-time employees, the company is expanding into action sports and large corporate partnerships.
17. Indie Oven
Indie Oven is a freelance video production business started by Alfonsina Sterling in 2012. Indie Oven uses Google Tag Manager for their business.
18. Cube Digital
Cube Digital is a SEO agency started by Leslie Gilmour in 2015. Cube Digital uses Google Tag Manager for their business.
19. Bryden Apparel
Bryden Apparel is a fashion supply business started by Donovan Mathews in 2014. Bryden Apparel uses Google Tag Manager for their business.
Bryden is a clothing manufacturing agency that offers an end-to-end service to fashion brands all over the world, serving customers in over 20 countries and bringing in an average monthly revenue of $74,000 within just a few years of launching.
20. GloFX
GloFX is a rave clothing store started by Dan Watkins in 2012. GloFX uses Google Tag Manager for their business.
GloFX sold millions of pairs of "raver glasses" and expanded into various markets including arts and science museums, educational institutions, and EDM subculture fashion. One of the fastest-growing companies in America, and generates $400K in revenue per month.
21. byrd
byrd is a product assembly service started by Alexander Leichter in 2016. byrd uses Google Tag Manager for their business.
22. Saint Belford
Saint Belford is a journal brand started by Tom and Alex in 2017. Saint Belford uses Google Tag Manager for their business.
Saint Belford's Co-Founders share their journey of creating and launching a self-care and personal growth diary which made AU$160k in less than six months, with lessons on attracting and retaining customers.
23. Visiture
Visiture is a marketing agency started by Brian Cohen in 2008. Visiture uses Google Tag Manager for their business.
eCommerce marketing agency Visiture has achieved impressive growth, with revenues up 84% YoY, exceeding $1m monthly recurring revenue, representing more than 140 merchants including Spanx and BarkBox, and landing at #753 on the 2019 Inc. 5000 list; CEO Brian Cohen advises startups to concentrate on one core service line, work with well-known brands and to use content marketing to establish expertise.
24. Forged Axe Throwing
Forged Axe Throwing is an axe throwing business started by James Anderson in 2017. Forged Axe Throwing uses Google Tag Manager for their business.
Forged Axe Throwing is a successful axe throwing venue that teaches people the art of axe throwing while hosting tournaments, generating $960k of revenue per year and hosting over 30k people in their venue in a year.
25. SkyAlliance
SkyAlliance is a travel agency started by Andrew Norton in 2019. SkyAlliance uses Google Tag Manager for their business.
An airport security officer built a successful travel search engine, SkyAlliance, generating an average income of £2,300/month and last month welcomed over 3,500 unique web visitors, all from starting with no knowledge of web design, coding, or software development.
26. Hakuna
Hakuna is a watch brand started by Chema Echanove in . Hakuna uses Google Tag Manager for their business.
Button Watch, founded in 2018 by three co-founders, has grown to $1.5M in revenue and more than 1000 combinations of interchangeable cotton straps with a unique button-fastening system.
27. Total Home Supply
Total Home Supply is an ac repair business started by Mike Luongo in 2010. Total Home Supply uses Google Tag Manager for their business.
Total Home Supply, a heating and cooling products retailer, has achieved double-digit growth, averaging 20% per year with its biggest year almost doubling, thanks to focusing on offering superior customer service both before and after sales.
28. Scarpetta Shoes
Scarpetta Shoes is an ecommerce store started by Adam Dwidari in . Scarpetta Shoes uses Google Tag Manager for their business.
Scarpetta Shoes saw sales increase over 200% in 2018-2019, achieving a revenue of $3.6 million annually. They now ship to over 60 countries, have an inventory of over 40,000 pairs of shoes, and plan to expand their brick and mortar presence to account for 80% of profits by 2020.
29. TAB Performance
TAB Performance is a motorcycle parts business started by Justin Pflanz in 2004. TAB Performance uses Google Tag Manager for their business.
TAB Performance doubles annual sales with introduction of Zombie baffle, from manufacturing Harley-Davidson motorcycle exhausts, with founders attributing growth to constant evolution and listening to customers.
30. Upvoty
Upvoty is an user feedback app started by Mike Slaats in 2019. Upvoty uses Google Tag Manager for their business.
A case study on the founder of Vindy and Upvoty, who used his experience with his first startup to quickly grow his second startup to over 100 customers and $500 MRR, all while financing everything with the profits of his first company.
31. Episode Ninja
Episode Ninja is a tv show ranking business started by Steve Sanders in 2017. Episode Ninja uses Google Tag Manager for their business.
Episode Ninja is a successful side project that has steadily grown, currently making over $1,000 in revenue per month from advertising and TV streaming affiliate programs and with steady traffic of over 200,000 unique visitors a month, providing a great example for founders starting their own businesses.
32. Fantôm Agency
Fantôm Agency is an online advertising agency started by Luis Camacho in 2018. Fantôm Agency uses Google Tag Manager for their business.
Fantôm Agency founder Luis Camacho shares how he built his digital advertising agency from scratch, focusing on helping mid-to-late stage SaaS companies scale through paid advertising channels and generating around $8,600 per month without significant overhead costs.
33. SiteGuru
SiteGuru is a SEO agency started by Rick van Haasteren in 2018. SiteGuru uses Google Tag Manager for their business.
SiteGuru is an SEO tool that crawls your website and finds SEO issues, offering actionable tasks to fix them, with 6000 users and an MRR of $400.
34. SelectSoftware Reviews
SelectSoftware Reviews is a niche blog started by Phil Strazzulla in 2019. SelectSoftware Reviews uses Google Tag Manager for their business.
VC-turned-entrepreneur Phil Strazzulla, who previously built a successful b2b SaaS business, shares how he bootstrapped an online review site for HR software into a viable business with over $1k monthly revenues in just 3 months through organic search traffic growth and selling high intent leads.
35. Lemonlight
Lemonlight is a film production company started by Hope Horner in 2014. Lemonlight uses Google Tag Manager for their business.
Lemonlight CEO, Hope Horner, co-founded an on-demand video production company that has produced over 7,000 videos for more than 3,000 brands, generating over $6 million in sales and growing to a 45-person team, all without taking any outside capital and being recognized in Inc 5000 and Entrepreneur 360 for three years in a row.
36. Hugo
Hugo is a team collaboration app started by Darren Chait in 2016. Hugo uses Google Tag Manager for their business.
37. Glo®
Glo® is an ice cube business started by Hagan Walker in 2016. Glo® uses Google Tag Manager for their business.
Learn how a team from Mississippi State University turned a classroom project into a $1.2 million year business selling liquid-activated, light-up drink cubes and sensory toys for kids, which are now sold in 37 countries.
38. ReferralHero
ReferralHero is a referral marketing platform started by Manuel Frigerio in 2018. ReferralHero uses Google Tag Manager for their business.
ReferralHero is a profitable, referral marketing platform with over 6,000 customers and MRR of around $18,000/month, built by founder Manuel Frigerio as an MVP in just four days, with growth coming from content marketing and SEO.
39. DSM
DSM is a marketing agency started by Darren Magarro in 2007. DSM uses Google Tag Manager for their business.
This case study follows the journey of Darren Magarro, who started DSM, a full-service marketing and PR firm from his porch with just a laptop and IKEA furniture, and has since grown it to 18 employees with 334% growth since 2014, utilizing organic and paid digital media, traditional media, and a full-service creative team.
40. Clout Collective
Clout Collective is an influencer platform started by Arielle Frank in 2018. Clout Collective uses Google Tag Manager for their business.
Clout Collective is an influencer marketing platform that offers transparency and standardization to content creators, allowing them to anonymously review brand collaborations and report generalized compensation rates per partnership.
41. SmartrMail
SmartrMail is an email marketing tool started by George Hartley in 2016. SmartrMail uses Google Tag Manager for their business.
SmartrMail is an email marketing app for ecommerce merchants that generated more than $50m in sales last year through sending over a billion emails and making over $100K in monthly recurring revenue, whilst maintaining profitability since the start of this year.
42. LogoClothz
LogoClothz is a tablecloth business started by Paul Bucklin & Ryan Cunningham in 2019. LogoClothz uses Google Tag Manager for their business.
Logoclothz is a profitable startup that simplifies the process of buying promotional products, specializing in custom tablecloths, with an average revenue of $15K per month and a 40% growth rate per month within only 9 months of operation.
43. Braxley Bands
Braxley Bands is a niche accessories brand started by Braxton Manley in 2017. Braxley Bands uses Google Tag Manager for their business.
Braxton Manley started Braxley Bands with only $20, creating an elastic Apple Watch band and scaling the business to an impressive $100K a month on Shopify, all without any other capital or investment.
44. ManyPixels
ManyPixels is a graphic designer started by Quentin Gilon in 2018. ManyPixels uses Google Tag Manager for their business.
45. Tao Digital Marketing
Tao Digital Marketing is a marketing agency started by Matt Tomkin in 2017. Tao Digital Marketing uses Google Tag Manager for their business.
Tao Digital Marketing, a search engine marketing specialist agency based in the UK, grew from a side gig to a £12-15k per month business with a team of four, helping B2B clients with their organic search service or SEO and becoming a Google partner.
46. Siva Solutions Inc.
Siva Solutions Inc. is an influencer platform started by Senthil Kumar in 2004. Siva Solutions Inc. uses Google Tag Manager for their business.
Senthil Kumar spearheads Siva Solutions Inc, a game-changing digital marketing and software development company which caters to dentists using an array of well-crafted products to manage patient data and inquiries, thus enabling efficient management of processes, while boosting them to the 1st page on Google.
47. Simple Goodness Sisters
Simple Goodness Sisters is a specialty food business started by Belinda Kelly and Venise Cunningham in 2018. Simple Goodness Sisters uses Google Tag Manager for their business.
Simple Goodness Sisters is a lifestyle beverage brand that produces "farm to bar" cocktail mixers and accessories made with natural, sustainable ingredients, growing at a rate of 4 times their original production.
48. Epixel Solutions
Epixel Solutions is a software developer started by Sajin Rajan in 2015. Epixel Solutions uses Google Tag Manager for their business.
Epixel Solutions, LLC provides MLM software as a complete solution to manage and organize direct selling and MLM businesses, and has seen significant growth since launching, currently making a monthly revenue of around $70,000 and completing over 200+ projects in different sectors around the world.
49. Mundoalfombra.com
Mundoalfombra.com is an online rug store started by Manuel Mas in 2001. Mundoalfombra.com uses Google Tag Manager for their business.
Mundoalfombra.com is a Spanish-based rug and carpet e-commerce retailer that has seen 20% growth since the beginning of the decade, making around $23K/month revenue, and plans to further internationalize in the future.
50. Approyo
Approyo is a sap services started by Christopher Carter in 2018. Approyo uses Google Tag Manager for their business.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.