The 34 Best Google Tag Manager Alternatives for 2024

Pat Walls

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Updated: May 19th, 2022

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

If you're looking for an alternative to Google Tag Manager, here are the most popular Google Tag Manager alternatives used by real founders:

1. Google Analytics

Measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Additional details about Google Analytics:

Pricing: Freemium
Twitter: @googleanalytics
Website: https://analytics.google.com/analytics/web/

Businesses using Google Analytics:

1561 successful businesses are using Google Analytics ➜

2. Sumo

A suite of free tools that can be used to grow your website's traffic.

Additional details about Sumo:

Pricing: Freemium
Twitter: @SumoMe
Website: https://sumo.com/

Businesses using Sumo:

3. Google Forms

Create a new survey and edit it with others at the same time. Free with a Google account!

Additional details about Google Forms :

Pricing: Freemium
Website: https://workspace.google.com/intl/en/products/forms/

Businesses using Google Forms :

79 successful businesses are using Google Forms ➜

4. MixPanel

Advanced analytics for mobile and web.

Additional details about MixPanel:

Pricing: Freemium
Twitter: @mixpanel
Website: mixpanel.com

Businesses using MixPanel:

5. Lucky Orange

Conversion optimization and analytics software.

Additional details about Lucky Orange:

Pricing: Freemium
Twitter: @luckyorange
Website: luckyorange.com

Businesses using Lucky Orange:

6. ProfitWell

The first business intelligence platform to bring together all of your recurring revenue business's financial, usage, and attribution data to one place that's insight laden, absolutely accurate, and 100% free.

Additional details about ProfitWell:

Pricing: Freemium
Twitter: @ProfitWell
Website: profitwell.com

Businesses using ProfitWell:

7. Amplitude

Is the comprehensive product analytics software for web and mobile.

Additional details about Amplitude:

Pricing: Freemium
Twitter: @Amplitude
Website: amplitude.com

Businesses using Amplitude:

38 successful businesses are using Amplitude ➜

8. chartmogul

ChartMogul is an analytics platform to help you run your subscription business.

Additional details about chartmogul:

Pricing: Freemium
Twitter: @chartmogul
Website: chartmogul.com

Businesses using chartmogul:

24 successful businesses are using chartmogul ➜

9. SocialBlade

SocialBlade tracks user statistics from different social media to provide a better way to grow your following.

More About SocialBlade

Helping you with simplified analysis, SocialBlade provides access to a public database for all users. This database can provide a global analysis of content creators, live streamers, or brands using advanced technology. Whether you're looking for a popular YouTube creator or a Twitch streamer playing a specific game, to compare or comprehend, this tool has you covered.

Pricing Details

Free option. Plans starting at $3.99/mo

Additional details about SocialBlade:

Pricing: Freemium
Website: socialblade.com

Businesses using SocialBlade:

10. Heap

A smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Additional details about Heap:

Pricing: Freemium
Twitter: @heap
Website: heap.io

Businesses using Heap:

11. Matomo

A free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

Additional details about Matomo:

Twitter: @matomo_org
Website: matomo.org

Businesses using Matomo:

12. Iconosquare

A website that provides Instagram users with metrics about their following for free.

Additional details about Iconosquare:

Pricing: Freemium
Twitter: @iconosquare
Website: pro.iconosquare.com

Businesses using Iconosquare:

13. Grow

Dashboards, reports, and analytics you'd expect from traditional business intelligence.

Additional details about Grow:

Pricing: Freemium
Website: grow.com

Businesses using Grow:

14. KISSmetrics

Is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business.

Additional details about KISSmetrics:

Twitter: @kissmetrics
Website: kissmetricshq.com

Businesses using KISSmetrics:

15. Posthog

An open-source product analytics stack built for developers, data analysts, and product managers. It is an alternative to products such as Mixpanel, Amplitude, and Heap. PostHog automates event capture on your website or application without the need to share data with third-parties.

Additional details about Posthog:

Twitter: @PostHogHQ
Website: posthog.com

Businesses using Posthog:

16. Geckoboard

Build clear, effective data dashboards for your business that keep teams informed, motivated and aligned around your KPIs.

Additional details about Geckoboard:

Pricing: Freemium
Twitter: @geckoboard
Website: geckoboard.com

Businesses using Geckoboard:

17. Databox

Pulls all your data into one place, so you can track performance and discover insights in real-time.

Additional details about Databox:

Twitter: @databoxHQ
Website: databox.com

Businesses using Databox:

18. Fathom Analytics

Provides simple, privacy-focused website analytics software to our amazing customers.

Additional details about Fathom Analytics:

Twitter: @usefathom
Website: usefathom.com

Businesses using Fathom Analytics:

19. Clicky

Monitor, analyze, and react to your blog or web site's traffic in real time.

Additional details about Clicky:

Pricing: Freemium
Twitter: @clicky
Website: clicky.com

Businesses using Clicky:

20. Manage By Stats

Provides product sales performance graphs by brand, product line, individual product and SKU.

Additional details about Manage By Stats:

Pricing: Freemium
Twitter: @managebystats
Website: managebystats.com

Businesses using Manage By Stats:

21. Better Reports

Reports of your sales, customers, inventory, traffic and more.

Additional details about Better Reports:

Pricing: Freemium
Website: https://apps.shopify.com/betterreports

Businesses using Better Reports:

22. Pendo

Helps product teams understand and guide users to create product experiences that customers love.

Additional details about Pendo:

Pricing: Freemium
Twitter: @pendoio
Website: pendo.io

Businesses using Pendo:

23. Oribi

An Analytics tool, designed to help companies and marketing agencies increase conversions on their site – based on the right data, absolutely code-free, and without the need for an analyst.

Additional details about Oribi:

Pricing: Freemium
Twitter: @getoribi
Website: oribi.io

Businesses using Oribi:

24. Metricool

A tool that allows you to analyze, manage and measure the success of all your digital content. It provides all that you need for your social media strategy in one place: web analytics, blog content, metrics and a planning tool for your social network accounts: Twitter, LinkedIn, Instagram and Facebook.

Additional details about Metricool:

Twitter: @Metricool
Website: metricool.com

Businesses using Metricool:

25. Plausible Analytics

A lightweight and open-source web analytics tool. Your website data is 100% yours and the privacy of your visitors is respected.

Additional details about Plausible Analytics:

Twitter: @plausiblehq
Website: plausible.io

Businesses using Plausible Analytics:

26. Splitbee

Helps to follow incoming traffic in real-time.

Additional details about Splitbee:

Twitter: @splitbee
Website: splitbee.io

Businesses using Splitbee:

27. GetSiteControl

A set of tools for website visitor engagement: email opt-in forms, surveys, live chats, promo popups, floating bars, social media buttons - all managed from a single dashboard. Create forms that will match your website design with customizable appearance settings.

Additional details about GetSiteControl: