50 Companies That Use Facebook Ads [2024]

Snappies hats, made with leather and brass instead of traditional plastic straps, have helped to plant thousands of trees in the US; Facebook ads, lookalike audiences and retargeting campaigns helped to find customers, while a Shopify store provided a professional looking outlet and Reddit offered information from subforums such as r/entrepreneur.

Cat Sushi went from repackaging tuna flakes to creating a unique pet treat brand by leveraging their connections to the pet industry and focusing on a beautiful design that set them apart from their competition.

DULO founders Julian and Marin bootstrapped their dress shirt business and launched in November 2017, with their biggest driver of sales being personal interactions and word-of-mouth, attracting customers with a return rate of 0%, and plans including increasing Facebook Ads.

Sawyer, a direct-to-consumer kids clothing brand, encourages kids to explore nature through durable products with striking designs; despite being bootstrapped and manufacturing in house, the brand growth sees consumers frequently purchasing up to 8 times in less than a year, with a solid brand strategy based on quality products and timeless design.

Bay Sports, an online water sports business, started with just kayaks and now offers a wide range of products, able to offer competitive prices due to being primarily online, with over 70% of customers shopping on mobile devices, emphasizing the importance of a strong online presence.

Robo 3D, a company that designs 3D printers for consumers, launched their first product on Kickstarter which raised $650,000 in just 35 days, and now has sold their products in over 4,505 cities across 101 countries worldwide.

MindJournal is a journaling brand for guys that has helped over 3,000 men feel more in control of their emotions and improve their life satisfaction and self-worth.

TomboyX, a gender-neutral clothing company, has consistently increased its revenue over 100% each year and expanded from zero employees to 15 in just two years by focusing on quality underwear and listening to customer feedback.

ATC Memes started as a social media site for sharing memes among air traffic controllers, which then evolved into an online store called RadarContact.com; offering unique and niche types of merchandise catering to the aviation industry, the site sells various products, including leggings, phone cases, and blankets, and utilizes social media, live videos, and email marketing to attract new customers.

Luxury e-boutique Happily Ever Borrowed rents bridal accessories to brides for their special day, offering high-end designer accessories for around 80-90% off retail prices.

Ventana Surfboards & Supplies co-founder David Dennis discusses their environmentally responsible surf company that has seen their boards triple in value over the last three years, and has grown a profitable eco-apparel line, focusing on compelling content and stories to attract customers.

Chad Rubin, founder of Think Crucial and CEO of Skubana, shares his experience in building and scaling his e-commerce business from scratch using scrappy tactics and integrated e-commerce management software.

Dick At Your Door is an e-commerce shop that grew almost 10x within the last eight months by selling anonymous pranks such as 5 oz chocolate penises, and its founder shares his journey that started as a joke to becoming a professional chocolatier.

Startup Mini Materials sells miniature masonry and woodworking supplies with a cult following gained through viral videos, social media and email newsletters.

Joker Greeting sells unique prank gifts, including a non-stop musical birthday card, an idea raised by the founders visiting their mom's house, having no website or marketing and yet raising $92,073 on Kickstarter in 30 days due to being picked up by media, enabling them to sell 15,000 units in the first year, owned SEO for their niche, selling almost 40,000 units in 2017 and expected to reach 50,000 to 60,000 in 2018 with a small team, using Shopify and various social media channels with lots of organic traffic.

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

PEAR Cards is a card-based tool/game that empowers players to open up and initiate positive conversations, and with the help of Ad Magic, their Kickstarter had an all-or-nothing fundraising goal, which they met with so much support the company is now growing through the power of Twitter and Instagram.

Auction King, a live online auction website for unique items, overcame issues with buggy sites and lost inventory to become a profitable business with plans to expand, as well as packaging and selling their software to other auction houses.

Micro Bikes UK is a successful e-commerce store specializing in kids quad bikes and dirt bikes with petrol engines, currently on track to hit six-figures in revenue with strong branding and a solid after-sales service.

Co-founder Keegan Pafford shares the story behind w.o.d.welder, a 4-year-old athletic essential company that specializes in natural skin care for athletes and active lifestyles; the business was built on Instagram and generated $86,000 in sales during its first year, with growth continuing through engaged interactions with customers and expansion of product lines.

De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.

Lazyjack Press, a luxury men's accessories brand, offers high-quality, Italian silk ties, pocket squares, bow ties, and socks with uniquely named designs and a focus on fun, appealing to audiences of all ages, and is primarily sold through trade shows and pop-up shops.

Maze Engineers, a Boston-based startup, designs and creates custom mazes for research purposes, providing support for neurological experiments and therapies for patients, with clients ranging from biotech and pharmaceutical companies to public and private universities.

Andy Hnilo, founder of Alitura Naturals, shares how his life-changing accident led to the creation of a successful all-natural skincare line with over 1000 reviews at an average 4.9/5.0 rating, sold in 76 countries and counting.

Spuds, a men's performance apparel company founded by Paul Dickey, successfully raised funds on Kickstarter in 2017 to create their unique Classic Short range, made with a fabric that combines style and comfort but is also packed with technology and high-performance features, and hopes to fill the gap in the market for men's activewear that looks good but also performs well.

The Canvas Works, a small, independent photo printing website based in County Cork that specialises in canvas and framed prints, has launched sites in the UK and US and will soon roll out native apps on iOS and Android; founder Patrick Ryan says the Irish company, which has focused exclusively on the domestic market until now, is earning a monthly income of up to $50,000, with "great potential" for growth.

A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.

Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.

OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.

Engravers Guild, an online personalised gift retailer, has expanded its collection from seven cufflink pairs to over 200 lines and now turns over more than $30,000 per month, a significant increase from its $3,000 turnover 18 months ago.

Goods that Matter is a Benefit Corporation focused on eco-friendly products that also give back to social and environmental causes, with $31k donated and a goal of $1 million, using handmade local makers, research and development, and a mix of online, wholesale, and brick-and-mortar sales channels.

BruMate is a successful insulated drinkware brand focused on the adult beverage community, with a flagship product that generated $2.1M in sales in 2017 and is now doing over $1.1M per month in sales, with plans to do $20M this year.

Suffolk Latch Company, an online store specialising in traditional and hand forged ironmongery, has experienced a 20% increase in turnover compared to the previous year despite economic turbulence, attracting and retaining customers through a multi-pronged approach of Google ad campaigns, reviews and social media, blog articles, and selling through eBay and Amazon.

Project Repat turned their customers' memorable t-shirts into 2,000 custom quilts per week backed with cozy fleece, generating $10MM in sales per year from fine-tuning the production process making textile jobs more affordable and eco-friendly in the United States, with grown revenue of 70% over last year.

ScrubsBody Skin Care uses customer service and specialty parties to grow slowly and steadily from Kitchen to being offered in 28 Whole Food Markets, and after being the finale episode on Sell it Like Serhant they experienced rapid growth both in store and online.

SWAGGER Magazine is a digital lifestyle magazine for men, with a focus on lifestyle, fashion, gear, food, dating and business and careers, pulling in 1-2K per month in revenue through sponsored posts and celebrity features, and growing rapidly with 60k social media following and a growing audience.

Chemo Cozy is a company that produces fashionable and functional clothing for cancer patients during treatments, launching through a Kickstarter campaign that raised $30k in 30 days and now operates through their website, Etsy, and Amazon stores, with customers in all 50 states and internationally.

Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.

Moonglow Jewelry experienced tremendous growth to achieve an anticipated revenue of $7 million this year after starting off with $200,000; they credit it mainly to their focus on marketing and reinvesting early profits into improving their brand.

QALO co-founders transformed the jewelry industry with their innovative focus on product evolution, resulting in over 2 million community members and more than $100M in revenue since 2013.

The founder of Kitchen Safe, David Krippendorf, invented the world's first time-lock container that has helped customers avoid snacking on junk food along with other temptations, with over half of the users also using it for other non-food related items such as cell phones, cigarettes, and credit cards.

How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.

Tediber is France's leading Bed-in-box company, generating €15 million in revenue in 2018, and offering a range of bedding products sold online in France, Italy, and Spain, with quality products manufactured locally and sold at a good price.

Igloohome, the partner of Airbnb, creates smart locks and lockboxes that enable property owners to grant access to their properties remotely, via a mobile app in over 80 countries to great reviews.

Lever Gear, a company that designs everyday carry tools, has sold over 25,000 Toolcard Pros in over 80 countries since their successful Kickstarter campaign in Spring 2016, and are currently looking to expand through U.S. online marketplaces, Amazon Europe and brick and mortar retailers, as well as developing new products and curating EDC products that align with their mission.

Founder Michele Morton invented THE MAXBIT, a garden tool that attaches to a household drill and forms perfect holes every time, which went from a little over $13,000 in sales its first full year to over $60,000 in sales by the end of the second quarter of its second year.

KPOP Foods, a Korean food company, generated nearly $100,000 in revenue since last year through its successful Kickstarter campaign and Amazon's Choice badge; they have entered over 90 specialty stores throughout the west coast and are currently raising an investment round to expand their distribution into major retailers and are launching new sauces later this year.

ALTRD is a clothing alteration service launched by two socially oriented entrepreneurs that connects customers with skilled immigrant women tailors in New York who work from home and has already built an impressive team of 25 experts while making an effort to offer convenient and quality tailoring solutions as well as opportunities for women in need of work.