900+ Best Names For Your Supplements Company

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Updated: March 21st, 2025

So, you've come up with the perfect supplements company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your supplements company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best supplements company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your supplements company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Supplements Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of supplements company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy supplements company name ideas

Nutrisentials
Fit Foods
Extremely Primal and Fit
Richer Life
Nutri Health
Austin Paleo Grrl
BioFood
Plain Jane Health
Natura Wins
CogGen
Pro maniacs
Healhy Food
Brain Tight
Gold Capsules
True North Primal
Green Meal
Arthroprin
Healthy Mood
Supplemental Fuel
Packed to feed
Get Vita
Primal Mind Body
Vitamuscles
Rejuvenate
Strong Diet
Vitamin Supplements
Fresh Foods
Fit Capsules
Daily Needs
Nutri Boost
Get Nutried
Pamela’s Paleo Life
Daily Dose
VitaminiCa
Golden Dose
Derek Primal
Qualvits
Strong Foods
Primal Sensei
Supplemental Power
Primal Preacher
Improved Health
Fitness Best
Fired Up Fuel
Green Skin
Primal Intake
Natural Prime
Fitness Life
Vitaminute
Vitafit
Ceralift
Healthy Vita
Renutrify
Sprinkled Supplements
Fueled Up
Prime Wellness
Nutri – Ate
Brain Tip
Neuro Sharp
Organicyou
Best Booster
Nutriopack
Green Streak
Primal RD
NutriMax Tabs
Wellness Capsules
NutriFoods
Supplemental Support
The Green Matters
Ultrahealth
Acceleron 3X
Revitalize
Healthmax
Just Add You
Bloom
Nutripeak
Vida Primal
Zenith Fit
Health Burst
Brain Arc
Baby Vitals
Insta Relieve
ProDen
Nutriful
Health Dash
Be Healthy
Vi Tasty
Diet Meal
Flawless Health
Basic Greens
Primal Lives Matter
True Form
Simply Natural
Live Primal
Vita Know
Nutritop
Pro Wall
Nutric Diet
Wholeyou
Primal Utopia
Natural Energy
Health Products
Limitless Neuro
Raw Results
Nutrizen
Athletic Foods
Pro Tip
Swallow Or Drag
DreamDen

Creative supplements company name ideas

Unihealth
Optimal Capsules
CRup
Nature General
Native Health
Vital
Cure Tabs
Supportive Supplements
Vida Vitamins
Green Boost
Active Mind
Eating Healthy
Energy Igniters
Sweat Your Veggies
Nutrigold
Mr. Vitamin
Nature Nutrition
Ignited Nutrition
Vitaboost
Diet Boost
NatureUs
Raw And Reason
Well Foods
Healthy Kids
Paleo Strong
Natural Lush
Nat-Us
Primal Coach Joe
Primal Me
Vitamin Balance
Nutricare
Victorious Vitamins
Nourished Nutrients Notable Nutrients
Nuti Gate
Packed In Power
Fresh Diet
Second Hand Supplements
Native Needs
Mind Health
Treehugger Health
Power Impact
Nutririch
Vitamust Capsules
Alive
Vitavictory
Ultra Health
Power Mode
Vitabest
Real
Wellness Foods
Vitamin Man
Fitness Day
Wild Girl
Nature’S Results
Vigor Caps
Ruta Paleo
Natural Health
Vita Dose
Revive Tabs
Healthy Start
Magic Supplements
Nutri Fem
Vits
Daring Diet
Nonfat Meal
Nature’S Routine
Nutrient Rich
Nature’S Face
Health Your Way
Nutric Foods
Secondary Supplements
Your Vegan Diet Now
Healthy Meal
Dare To Diet
Brain Alarm
Healthy Man
Boost Nutrition
Fitness Start
Nutritional Needs
Better Life
Wellness Start
Osteo Poitive
Braingex
Maniac Free
EaTab
Diet Daily
Great Health
Pro Geek
V Insta
Power Nutri
Vitamin Vida
Nutric Wellness
Veg Out
Nutri Pova
Your Primal Life
Zero Deficiency
Optihealth
Healthboost
Healthy Woman
Nature True
Elite Fitness
Vidamins
Eating Best
Clean
Eating Natural
New Treat
Vitamin Diet
Life Boost
Health & Diet

Learn more about starting a supplements company:

Where to start?

-> How much does it cost to start a supplements company?
-> Pros and cons of a supplements company

Need inspiration?

-> Other supplements company success stories
-> Marketing ideas for a supplements company
-> Supplements company slogans

Other resources

-> Profitability of a supplements company
-> Supplements company tips

Funny Supplements Company Names

Human Hygiene
The Probiotic
The Related Supplementary
Care Pro
The Necessary Additives
Ecological Medical Co
Cumulative
Vitamin
Related Append Group
Present tense Supplements
Available
The Natural Postscript
DailySupplements
Animal Sanitation
Prenatal
The Quarterly Appurtenance
FinancialHealth
Good
Liquid Appurtenance
Animal
Additives Place
Quarterly
The Psychological
Healthcare Trading Co
Prenatal Postscript Trading Co
Occupational
Physical Safety Spot
Rent
Valuable
Regular Addendum Place
Occasional Addendum Trading Co
Additives Pro
The Apparent
Holistic Healthcare
The Various Affix
Better Wellbeing Trading Co
Dental Wellness Collective
Special Surcharges
Synthetic Supplemental
The Herbal Addendum
Care Spot
Soluble Substances
The Splendid Hygiene
OccupationalHealth
Gingival Hygiene
Special Substances
The Feeble
NutritionalSupplements
The Useful Inserts
Synthetic Surcharges
Synthetic Append
AvailableSupplements
Expense Supplements
Vigorous Wellness
Intense Supplements
The Holistic
Accessory Collective
Addendum Place
Rich Inserts
Prenatal Appurtenance Spot
AntibioticSupplements
Hygiene Collective
Rent Add On Collective
BehavioralHealth
Synthetic Stiffeners
The Available
Natural Postscript Place
Add On Trading Co
Hormonal
CommercialSupplements
Herbal Append
Pretense Supplements
Useful Supplemental
Holistic Hygiene
Maternal
Additives Trading Co
Psychological Hygiene Co
The Prenatal Append
Indifferent Heath Spot
Free Addendum
The Antioxidant
Fluoride
Accessory Pro
The Liquid Append
Safety Spot
Nutritional
Supplemental Co
The Antibiotic Additives
Addendum Collective
Excellent Healthcare Pro
Hence Supplements
The Helpful
Dispense Supplements
Expensive Postscript
Supplement Supplements
Dietary Addendum
Potassium
Preventive
Vitamin Additives Group
Frequent Supplemental
Poor
Hygiene Group
Appurtenance Pro
Helpful Affix Co
The Perfect Wellbeing
Postscript Trading Co
Holistic Healthful
Special Surcharge
Air defense Supplements

Cool supplements company name ideas

Pack The Protein
Caroline Hind Primal Health
Biorich
Proven supplement
Supplementals
Supernaturals
Alpha IQ
Healthy Snacks
Dr ProVit
Nonfat Diet
Neuro Gel
Primal Body Wellness
NuTreat
Nutric Start
Vitawinner
Varied Vitamins
Wellness Diets
Primal Nutritionist
Nootronex
Green Gains
Nato Proved
Vitarich
Bulked Up Boost
Vitalnutri
Be Real
Herbal Snacks
Primal for Life
Neuro Pro
NowGem
Naturate
Pro Bro
Well Diet
Green Strength
Pro Tab
Vitmax
Fit In Fit Out
Fit Diet
Vitaminds
Renew
Vegan Needs
Come Clean
Diet Start
NutriBest
G ProCap
Add Nothing
Neutri 5X
Cutting Edge
Primal Hong Kong
Tophealth
Supplemental Sprinkle
Easy Health
BioDiet
Everyday Naturals
Purehealth
Vitawin
Temple True
Insta Vita
Vital Vitamins
Better Boost
Essential
Maxhealth
Vita Geek
Healthymaniac
Neuro Health
Nutrimax
Body Care
Primal Life
Cutting Edge Fitness
Nutric Meal
Duo – Pro
Vitamin Products
Happy Capsules
Healthiack Dose
Nonfat Foods
Virtuous Vitamins
Vigor Boost
Nutri Gem
Cognigenetic
Caveman Health
Full Vita
Super Supplements
Fixed Fitness
BrainGrain
Vita Need
Serious Supplements
Peak Primal Health
Drink Or Drag
Know Thy Self
Jen’s Primal Health
Primally Empowered
Vitamin Wins
Just Joint Complex
Grow Green
Body Right Naturals
Sha – Protien
Elevit
Dispense Supplements
The Useful Inserts
Tolerable
Postscript Collective
Poor Hygiene
Human Healthcare
Folate
Postscript Spot
Vigorous Wellbeing Collective
Free Supplemental Group
Preventive Wellness Spot
The Usual
Robust Medical Collective

Unique supplements company name ideas

Robust Medical Place
Tolerable Safety Spot
Healthcare Co
The Quarterly Appurtenance
The Overall
The Regular Affix
The Reproductive Healthcare
Available Inserts
Ecological Heath
The Natural Postscript
The Cardiovascular Wellbeing
Synthetic Surcharge
Postscript Place
The Daily
Common sense Supplements
Regular Accessory Place
The Cumulative Accessory
Addendum Place
Human Hospital
Annual
Add On Spot
Medical Group
Additives Pro
Financial Heath Spot
Holistic Health Care
Rated Heath
The Useful
The Caloric Postscript
Containing Supplementary Pro
Free Addendum
Supplemental Trading Co
Moral sense Supplements
Supplementary Trading Co
Affix Place
Incense Supplements
Reproductive Safety Collective
The Folic Affix
NutritionalHealth
Additives Spot
Following Supplementary Trading Co
The Occasional
Antioxidant
Gingival Medical Trading Co
Pancreatic
The Based Affix
Holistic Hospital
Human Wellness
Robust
Reproductive Sanitation
Cumulative
Synthetic Substances
PrenatalSupplements
Soluble Stiffeners
The Hormonal Postscript
The Perfect Wellbeing
Physical Safety Spot
Frequent Supplemental
The Annual
Care Place
The Calorie Append
Frail
Emotional Safety
Dental
Expense Supplements
Usual
Based Appurtenance
Human Hygienic
Sound Healthcare Pro
The Later Addendum
The Necessary
Gingival Insurance Collective
The Weekly
Poorer Medical
Synthetic
Perfect
Periodontal Safety Pro
Financial Wellbeing Place
Splendid Wellness Trading Co
Micronutrient Supplemental Pro
Essential Postscript
Appurtenance Co
The Nutritional Hygiene
Periodic Postscript Place
Multiple
Future tense Supplements
Extra Supplementary Spot
SoundHealth
Special Shims
Term Sanitation Co
The Improved Medical
Pence Supplements
Counter
Daily Addendum Place
The Tolerable
The Probiotic
The Rated
Containing Add On Collective
Literary Inserts Spot
Synthetic Supplemental
The Fluoride
Rated Wellbeing Co
Special Supplemental Pro
Various
Safety Group
The Vitamin Additives
Animal
The Valuable
Feeble
The Additional

Cute supplements company name ideas

ContinuedHealth
The Splendid
Soluble Subventions
The Available
OccupationalHealth
Perfect Heath Collective
AntibioticSupplements
Special Surcharges
Poor
Sound Care
Holistic Healthier
Adolescent Sanitation Co
The Related Supplementary
Soluble Surcharges
Complements Supplements
FollowingSupplements
Whence Supplements
Care Trading Co
The Soluble
The Continued Safety
Care Pro
The Gingival
Voluptuous Supplements
Useful Inserts Place
The Probiotic Append
Special Supplementary
PhysicalHealth
Preventive
The Spiritual Medical
The Synthetic
Immense Supplements
Prenatal Additives Place
The Antibiotic Additives
Animal Insurance Spot
Hygiene Group
Special Substances
The Literary
BrokenHealth
Regular Supplementary Co
Nutritional Heath Spot
FolateSupplements
FragileHealth
Psychological Hygiene Co
Frail Heath Collective
Synthetic Stiffeners
Periodic Affix
AntioxidantSupplements
Environmental Care
Organic Inserts Trading Co
Based
Additives Collective
Synthetic Append
Cardiovascular
Extra Appurtenance Spot
AdequateSupplements
Holistic
Literary Append Place
The Sound
Quarterly Additives Spot
Special Supplemental
Feeble Insurance
AnimalHealth
Related Appurtenance Trading Co
Weak
Extra Supplementary
Occasional Addendum Collective
Related Append Group
Synthetic Subsidies
WeakHealth
Overall
Liquid Appurtenance
The Holistic
PeriodicSupplements
Commence Supplements
The Yearly
Natural Affix
Rich Inserts
Improved
Soluble Substances
Present tense Supplements
Supplementary Place
Counter Addendum Collective
Helpful
Holistic Healthcare
Antibiotic
Heath Group
Fence Supplements
Appropriate Addendum
Psychic Medical Place
Fluoride
Care Co
Weekly
Wellbeing Group
The Fiscal
The Mineral
Liquid Add On Trading Co
EssentialSupplements
Prenatal
Special Stiffeners
Broken
Public Care
Free Supplementary
Ecological Safety Co
Perfect Wellness
The Essential
Probiotic
Dental Safety Spot
Natural Postscript Place
Yearly

Clever supplements company name ideas

FinancialHealth
Good
Accessory Group
AvailableSupplements
Hormonal
Soluble Supplementary
RichSupplements
Caloric
General
Accessory Co
The Additional Affix
The Apparent
PrecariousHealth
ExtraSupplements
MicronutrientSupplements
The Excellent Hygiene
HormonalSupplements
TolerableHealth
DentalHealth
Better Safety Group
The Infant
The Later
Various Accessory Group
The Adolescent
Ecological Medical Co
Perfect Wellness Collective
Additives Co
Helpful Affix Co
Intravenous
Affix Spot
The Nutritional Insurance
Gingival
Sanitation Co
The Emotional Safety
Supplemental Spot
Following
Micronutrient
Postscript Trading Co
The Nutritional
Infant
The Helpful
The Ecological Wellness
Gingival Hygiene
Poor Heath Group
Related
Special Shim
Soluble Shims
Drunkenness Supplements
UsualHealth
Insurance Place
The Weak
The Special
Insurance Spot
Micronutrient Postscript Co
HerbalSupplements
Available
Fluoride Appurtenance
Free Affix Collective
Care Group
The Quarterly Add On
Behavioral
Picket fence Supplements
Hormonal Additives Trading Co
Supplicant Supplements
Muscle sense Supplements
Air defense Supplements
CaloricSupplements
Free
Human
Physical Hygiene Spot
HelpfulSupplements
Special Surcharge
The Natural
IntravenousSupplements
The Gingival Wellbeing
Potassium
Periodic
Addendum Collective
Overall Wellness Spot
Wellness Pro
Intravenous Supplementary Group
Heath Trading Co
VitaminSupplements
The Perfect
Continued
Special Subsidies
Appropriate
Commercial Supplemental
Synthetic Stimulants
Soluble Append
Emotional Wellness Spot
The Psychic Wellbeing
Addendum Group
The Psychological Wellness
Covenants Supplements
Department of defense Supplements
Human Healthier
Supplemental Co
Optimum Sanitation Place
The Caloric Appurtenance
The Organic Addendum
The Vigorous
The Appropriate Add On
Ill Safety Co
The Maternal Safety
Herbal Append
The Precarious
DelicateHealth
Mineral Postscript Co

Best supplements company name ideas

Appurtenance Pro
The Robust Insurance
The Special Affix
The Liquid
Human Healthful
The Poorer Heath
NutritionalSupplements
Intense Supplements
Supplement Supplements
Heath Collective
Monthly Addendum Place
Additives Trading Co
The Daily Inserts
CounterSupplements
Past tense Supplements
Antibiotic Add On
Synthetic Surcharges
Append Collective
Maternal
Rated Wellbeing Pro
Infant Hygiene
Adolescent Wellness Co
The Antioxidant
The Environmental
The Herbal Addendum
Presumptuous Supplements
Expensive Accessory Collective
The Preventive Medical
Holistic Hygienist
Tolerable Safety
Weak Sanitation Co
The Good
Healthcare Group
Governments Supplements
Reproductive Hygiene Place
The Frequent
TermHealth
The Overall Care
Affix Co
The Frequent Supplementary
PsychologicalHealth
ExcellentHealth
General Healthcare
Heath Pro
NecessarySupplements
Soluble Surcharge
Rent Add On Collective
Accessory Collective
Yearly Appurtenance
Wellbeing Co
RentSupplements
The Intravenous
The Useful Supplemental
Animal Sanitation
Preventive Wellness Group
The Vigorous Medical
The Maternal Heath
Human Howdy
The Human
On the fence Supplements
Spence Supplements
Nutritional
Rich Append
Usual Healthcare Group
Human Hygiene
The Prenatal Append
Psychic
CalciumSupplements
Vitamin Additives Group
Vitamin
Delicate Hygiene
Occasional Addendum Trading Co
Occupational
Adultness Supplements
The Regular Additives
Insurance Trading Co
The Indifferent
Holistic Healthful
Comic Additives Place
ProbioticSupplements
Human Hygienist
The Feeble
Holistic Heath
The Gingival Safety
Postscript Group
Valuable Inserts Trading Co
Wellbeing Collective
Prenatal Appurtenance Spot
Rated Heath Place
Hygiene Pro
Later
Holistic Hygienic
Fragile Sanitation Co
Hygiene Collective
The Fiscal Insurance
Folic
Vigorous Wellness
Useful Supplemental
The Emotional
Frail Heath
GoodHealth
Healthcare Trading Co
The Poorer
Better Wellbeing Spot
Spiritual
Nutritional Wellness
The Free Addendum
Indifferent Heath Spot
Extra Add On

Modern Supplements Company Name Ideas

Vitality Labs
Bulkster
Purely Nutritious
BioBoosters
Nourish360
Thrive Nutrition
Natural Elements
Peak Performance
FitFuel
Balance Health
OptiMind
Renewal Supplements
Prime Nutrition
Active Nutrition
Vital Supplements
Wellness Works
Nature's Best
Boost Box
Inner Health
Revitalize
Proven Nutrition
Elite Supplements
Healthy Habits
Vitality Boosters
Powerhouse Nutrition
Active Aid
Vitality Naturals
Simply Strong
Dynamic Nutrition
Wellness Labs
Fit Fix
Nutrition Zone
Health HQ
Performance Fuel
Essential Health
Pure Performance
Optimum Health
Neo Nutrition
The Healthy Choice
Active Mind
Evergreen Nutrition
The Wellness
Clean Energy
Zen Nutrition
Healthy Harvest
Nourishing Solutions
Refresh Nutrition
Fit and Fabulous
Total Wellness
Health Fusion
Empower Nutrition
Well World
Nature's Way Supplements
Beta Balance
Maximum Performance
Daily Wellness
Mind and Body
Happy Health
LifeSource Nutrition
Green Valley Supplements
Health Wise
Supplemax
Pure Living
Nature's Best Supplements
Nourish and Flourish
Strong Nutrition
Total Health
Fitstrong
Dynamic Health
Optimal Wellness
Hulk Health
Clean Nutrition
Mean Greens
Wellness Formula
Proven Health
Vitality Plus
HealthWorks
Organic Health
Whole Hut
The Nutri Shop
Health Max
Active Arc
Fit First
Strong Stop
Nutrition Dynamics
Pure Health
Fuelology
The Wellness Hub
Healthnest
Thrive Supplements
Boostomatic
Fitboost
Actively
Healthfluent
Gainscape
Wholeboost
Nutrizen
Wellworks
Strongify
WellBeans
Again & A Gain
SuperfishOil
Heavy Wheyt
Fitamins
Fuel Proof
Health & Vitness
Vits n Mins
ActivAte
PB & Gain
OrGainics

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Supplements Company:

Simple is always better

This means a few different things. Your supplements company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your supplements company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Supplements Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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