Trends.VC

How Dru Riley built Trends.VC to $500K ARR

Dru Riley
Founder, Trends.VC
$41K
revenue/mo
1
Founders
Trends.VC
from Atlanta, GA, USA
started February 2020
$41,000
revenue/mo
1
Founders
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Trends.VC is a community newsletter that provides founders and investors with free, five-minute reports on a variety of topics to help them discover new markets and ideas.

Monthly Revenue
$41K
Score
95 🔥
Founders
1
Monthly Traffic
7,000
Profitable
Yes
Year Started
2020
Growth Rate (CAGR)
363%
Customer
B2B & B2C
Revenue Per Visitor
$5.86

Trends.VC Growth Timeline
  1. Trends.VC hits $1K in revenue [source]
  2. Trends.VC hits $3K in revenue [source]
  3. Trends.VC hits $10K in revenue [source]
  4. Trends.VC hits $500K in revenue [source]
  5. Trends.VC hits $492K in revenue [source]

Who is Dru Riley?

Dru Riley is the founder and CEO of Trends.VC, a newsletter focused on founders with over 60,000 subscribers. Prior to starting Trends.VC, Dru worked as a data engineer at Manheim and a software engineer at DealerMatch. He holds a BS in Information Technology from Florida State University.

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About The Business

What problem is Trends.VC solving?

Entrepreneurs want to discover the latest trends in the business world.

Idea

How did Dru Riley get the idea for Trends.VC?

In the fall of 2019, Dru was working on a business idea called StrongStack, which later evolved into SaaSReport in January of 2020 and focused on providing competitive intelligence to SaaS marketers. However, SaaSReport was not growing as fast as Dre had hoped, and he began searching for innovative ideas to boost its performance. During this process, he found a passion for identifying and writing about trends. Shortly afterward, he launched the first version of the Trends.vc report.

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Screenshort of SaaSReport landing page

Launch

How did Dru Riley launch Trends.VC?

Dru launched Trends.vc on Product Hunt.

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Trends.vc product hunt launch

Growth

What is the growth strategy for Trends.VC?

Most of the Trends.vc early subscribers came from the Product Hunt launch, which took the newsletter from 7,000 to 25,000 subscribers.

On Product Hunt, we went from like six or 7000 subscribers to about 25,000 subscribers. — Dru Riley

In addition, Dru leveraged Twitter threads, where he shared a breakdown of each report and tagged the companies or people mentioned.

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An example tweet showing Dru's approach to Twitter threads

Pricing

How does Trends.VC price their products?

An annual Trends Pro membership is $299/year.

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A screenshot of Trends.vc pricing as of June 2024.

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Dru Riley is the founder of Trends.VC.

2020

What is Dru Riley's net worth?

Dru Riley's business makes an average of $41K/month.

Dru Riley started the business in 2020, and currently makes an average of $492K/year.

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