How Robert Built a $3.8M ARR Software Review Website
Tool Tester offers reviews and in-depth guides to help Aspiring website or e-commerce owners find the best tools to start their own online businesses.
Tooltester S.L. Revenue
Who is Robert Brandl?
Robert Brandl is the CEO and founder of Tooltester, a platform that tests and reviews various web tools.
Prior to dedicating himself to his business full-time, Robert worked as an account manager at Publicare Marketing Communications GmbH, where he managed websites & email newsletter projects for customers such as Barclaycard, Citrix and Vodafone.
Robert is originally from Germany, but he currently resides in Barcelona and is an avid long-distance cyclist.
What problem does Tooltester S.L. solve?
How did Robert come up with the idea for Tooltester S.L.?
Robert Brandl, the founder of Tooltester.com, came up with the idea after struggling to find information about website builders online while starting his own travel blog.
He quickly recognized the demand for reviews and tutorials of web tools and launched Tooltester.com to fill that gap.
The business has since grown to generate around $120k per month in revenue and has been recognized as one of the fastest-growing European companies.
How did Robert build the initial version of Tooltester S.L.?
Robert created a small review website using Webnode, which is a free website builder. He only had to pay for the domain name and a few stock photos for the website.
Five weeks after launching the website, he made his first sale, earning $30 in commission. One year later, the New York Times featured his website, which gave him an opportunity to get a backlink.
After seeing this success, he hired an intern, relaunched the website on WordPress, and added translations for Spanish and French speakers.
What was the growth strategy for Tooltester S.L. and how did they scale?
The number one strategy for increasing traffic to the sites has been to target highly searched keywords that are relevant to our industry. Some keywords they rank for include:
- Planes Wix
- Cheapest website builder 2023
- AI website builder
Organic search counts for between 80-90% of our traffic
Other main channels include YouTube (where they have almost 30K Subscribers) and email (where we have approximately 87K subscribers). You can also find Tooltester on Facebook and Twitter.
What platform/tools does Tooltester S.L. use?
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More about Tooltester S.L.:
Who is the owner of Tooltester S.L.?
Robert Brandl is the founder of Tooltester S.L..
When did Robert Brandl start Tooltester S.L.?
2009
What is Robert Brandl's net worth?
Robert Brandl's business makes an average of $110K/month.
How much money has Robert Brandl made from Tooltester S.L.?
Robert Brandl started the business in 2009, and currently makes an average of $1.32M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
