How Saijo George Built tl;dr Marketing newsletter to 1M Subscribers
TLDR Marketing is a digital marketing-focused newsletter targeting SEOs, PPC, Social Media, and other digital marketing professionals.
Who is Saijo George?
Saijo George is the founder of tl;drMarketing, a newsletter that is read by founders, CEOs, VPs, marketing managers, bloggers, product managers, and other influential decision-makers in the marketing industry.
Currently, Saijo is the SEO Strategy Director at Supple Digital, an award-winning digital marketing agency. Prior to this role, Saijo worked at Envato as an SEO marketing analyst. He holds a master's degree in Computer Science from La Trobe University.
What problem does tl;dr Marketing solve?
Marketers want to keep up with the latest digital marketing trends.
How did Saijo come up with the idea for tl;dr Marketing?
George's idea for the tl;dr Marketing newsletter originated from his routine of updating colleagues at Envato and Supple about the latest developments in search marketing.
He used to share digital marketing updates through in-person meetings and Slack/Skype messages.
Additionally, his role as a monthly speaker at the Melbourne SEO Meetup, where he discussed recent trends in search, further contributed to the concept.
Recognizing the value of this information and his consistent efforts in sharing it, George was inspired to create the tl;dr Marketing newsletter to distribute these insights more broadly.
I used to brief colleagues at Envato and Supple on what’s new in search through meetings IRL and Slack/Skype messages. I also give monthly talks at the Melbourne SEO Meetup on what’s new in search. Eventually, I decided to start a newsletter with that content and that’s how tl;dr Marketing was born. — Saijo George (Source)
How did Saijo build the initial version of tl;dr Marketing?
From the outset, George created the newsletter in various formats and designs, such as Elink, Curated, Getrevue, and a custom React solution. Currently, the newsletter is on WordPress.
What was the growth strategy for tl;dr Marketing and how did they scale?
Saijo relied on organic growth powered by SEO to reach the 1M subscribers mark. He runs SEO experiments often and is always learning and sharing the latest trends.
I’ve implemented AMP Stories, Email Schema, Speakable and more with the launch of tl;dr Marketing and will continue to test the latest tactics as I come across them. — Saijo George (Source).
What's the pricing strategy for tl;dr Marketing?
Free newsletter. Revenue comes from ads and sponsorships.
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More about tl;dr Marketing:
Who is the owner of tl;dr Marketing?
Saijo George is the founder of tl;dr Marketing.
When did Saijo George start tl;dr Marketing?
2015
What is Saijo George's net worth?
Saijo George's business makes an average of $10K/month.
How much money has Saijo George made from tl;dr Marketing?
Saijo George started the business in 2015, and currently makes an average of $120K/year.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
