How Natalia Grew Her Sustainable Fashion Blog to $17K/Month
Sustainably Chic showcases sustainable alternatives to products people use, especially fashion and apparel.
Who is Natalie Kay Costello?
Natalie Kay Costello is the founder of Sustainably Chic, a fashion blog for eco-conscious women. Natalie has an extensive background in sustainable fashion design and created her blog to share her knowledge on the topic.
She holds a Bachelor of Arts degree from The Art Institute of Jacksonville, specializing in fashion marketing and management. Natalie is a proud wife and mother of two adorable children, a boy and a girl.
What problem does Sustainably Chic solve?
How did Natalie come up with the idea for Sustainably Chic?
Natalia's business idea for Sustainably Chic stemmed from her passion for sustainable fashion, which she developed after becoming fatigued with the industry’s wastefulness and unethical practices.
At the time, sustainable fashion was not a popular topic and she felt like no one talked about it.
Motivated by a desire to create an impactful platform and realizing the lack of resources in sustainable fashion, she started her online community to showcase ethical brands, which quickly gained a significant following.
How did Natalie build the initial version of Sustainably Chic?
Natalia purchased a domain name and selected Squarespace as her blogging platform, incurring a monthly cost of around $30.
She emphasized the importance of securing her brand by trademarking "Sustainably Chic" and acquiring a business license through legalzoom.com, which together cost about $1,200.
Recognizing the need for high-quality visuals, Natalia invested in a DSLR camera, several lenses, and a tripod, spending under $2,000 on photography equipment.
She leveraged her proficiency in Adobe for content creation. Her focus shifted to branding and achieving a consistent posting schedule, aiming to make sustainable fashion appealing and accessible.
What was the growth strategy for Sustainably Chic and how did they scale?
The initial customer acquisition channel was Instagram. Natalia's posts on Instagram attracted tens of thousands of interactions in the first year.
In addition, she focused on organic reach by constantly posting listicle content on her website to improve ranking through SEO. As a result of this effort, Google drove hundreds of people to her lists daily.
Some top keywords her articles rank for include:
- Capsule wardrobe
- Worst fast fashion brands
- Production tights which materials
What platform/tools does Sustainably Chic use?
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More about Sustainably Chic:
Who is the owner of Sustainably Chic?
Natalie Kay Costello is the founder of Sustainably Chic.
When did Natalie Kay Costello start Sustainably Chic?
2014
What is Natalie Kay Costello's net worth?
Natalie Kay Costello's business makes an average of $17K/month.
How much money has Natalie Kay Costello made from Sustainably Chic?
Natalie Kay Costello started the business in 2014, and currently makes an average of $204K/year.
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