The Kavalier

Starting A YouTube Channel And Blog Making $6,000/Month

February 10th, 2019
Jon Shanahan
Founder, The Kavalier
$6K
revenue/mo
1
Founders
1
Employees
The Kavalier
from Pittsburgh, Pennsylvania, USA
started January 2015
$6,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

Hello! My name is Jon Shanahan and I run The Kavalier.

It started as a YouTube channel in 2015 to help guys find great undiscovered menswear brands just as the direct-to-consumer world was beginning.

Since posting my first video the online brand space has exploded which means more consumer choice but also a need for guidance.

I modeled my approach on The Wirecutter with the goal of delivering helpful, in depth recommendations by category. “Kavalier” is the 14th century German word for ‘Gentleman’, I’m working to reclaim the word and define it in a modern context.

Recognizing the need for my own presence I put up my blog in early 2018 but still focused on putting out a video every weekday. I’ve grown steadily each year, doubling my subscriber count every six months to 57k currently. Revenue is increasing at a similar pace, today about $7,000 per month.

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