How Alexander Built Suits Expert To A $10K Side Hustle
Suits Expert teaches men how to find and wear suits. The target audience is men who want to dress better
Who is Alexander Stoicoff?
Alexander Stoicoff is the founder and CEO of Suits Expert, a men’s fashion blog that focuses on helping men dress better.
Alexander is a computer engineering graduate who works as an SEO specialist and internet marketing expert. He has worked with many clients in various aspects of digital marketing.
In his free time, Alex enjoys playing sports, especially skiing and tennis
What problem does Suits Expert solve?
Choosing a men’s suit can turn out to be tricky.
How did Alexander come up with the idea for Suits Expert?
Alex noticed that men who wore suits had trouble matching them with other garments. So, in 2016, he created Suits Expert as a side hustle in his quest to provide expert guidance on suits and teach men how to dress better.
How did Alexander build the initial version of Suits Expert?
Alexander began creating content on topics that people were seeking answers for. He focused on offering clear and practical advice, avoiding dull or unneeded information.
His primary approach was to ensure that the content was well-structured, helpful, and visually appealing.
To achieve this, he hired a content manager and a content writer to assist him in generating high-quality content. Additionally, he brought on a graphic designer to help with visuals and a video editor to assist with the YouTube video series.
What was the growth strategy for Suits Expert and how did they scale?
Alexander's marketing strategy primarily relies on search engine optimization (SEO) and search engines. He conducts extensive research to identify the right keywords and curates content based on those keywords. His content is always helpful, informative and focused on topics that readers are interested in.
Apart from this, Alexander has a decent email list that he grows by displaying pop-ups and sidebar subscription fields. He regularly uses this email list to promote his published content and increase his reach.
Alexander also places a high priority on his YouTube channel. He ensures that his videos are properly edited and focuses on creating videos that directly respond to the questions asked by his target audience.
Discover Similar Business Ideas Like Suits Expert
Founder Casey Woodard started KickFlips, a sneaker and streetwear flipping resource, which currently brings in around $4,000 per month in revenue with roughly $150 in expenses, boasting a little over 1,500 users almost exclusively through word of mouth and referrals.
The Kavalier started as a YouTube channel in 2015 delivering honest and approachable reviews on men's fashion brands, growing to 57k subscribers, 500 videos, and earning $7k per month in revenue, providing helpful, in-depth recommendations by category with a YouTube strategy focused on standing out and niching down.
More about Suits Expert:
Who is the owner of Suits Expert?
Alexander Stoicoff is the founder of Suits Expert.
When did Alexander Stoicoff start Suits Expert?
2016
What is Alexander Stoicoff's net worth?
Alexander Stoicoff's business makes an average of $10K/month.
How much money has Alexander Stoicoff made from Suits Expert?
Alexander Stoicoff started the business in 2016, and currently makes an average of $120K/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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