Daniel Priestley On Building ScoreApp to $3M ARR in 3.5 Years
ScoreApp is a lead generation tool that helps marketers create AI-enabled quizzes to attract warm leads and gain insights into increasing sales.
ScoreApp Revenue
Who is Daniel Priestley?
Daniel Priestley is the co-founder and CEO of Dent Global and ScoreApp, a lead-generation tool. He is an entrepreneur, motivational speaker, and author of six entrepreneurship books, including "Key Person of Influence," "Oversubscribed," and "Entrepreneur Revolution."
He has guest lectured at MBA programs for some of the UK’s top universities, such as Trinity College in Cambridge and Imperial College in London.
What problem does ScoreApp solve?
Marketers and business founders want an easy and effective lead generation tool.
How did Daniel come up with the idea for ScoreApp?
Basically it was just a really good marketing Innovation that that worked really well for us. So by 2018, 2019 a ton of people had noticed and said hey can I build one of those like a lot of our clients so we built about a dozen of them — Daniel Priestly (Source)
In 2015, Daniel and his team launched the Key Person of Influence scorecard, an online tool where users completed a scorecard and received a PDF report.
This innovation led to 90,000 participants and £15 million in business, which was a significant achievement for his business. Daniel's team realized the tool’s effectiveness in generating high-quality leads.
By 2018, after numerous clients requested similar tools, they identified a business opportunity and settled on building ScoreApp, a scalable platform for creating online assessments.
In summary, the ScoreApp business idea originated from Daniel's team addressing their own needs. Their success and the demand for a similar app validated the business idea.
What was the growth strategy for ScoreApp and how did they scale?
Daniel had built a community of followers through social media and public speaking events.
So my first thousand clients were probably a lot of fans and people who have just known me for a while and follow me on social media. — Daniel Priestly (Source)
Daniel utilized event sponsorships to target social media followers. He provided free trials to event attendees and spoke at the events, resulting in 30-40% of event attendees signing up for free trials.
Additionally, Daniel invested in social media ads and hosted weekly introduction events throughout 2021. These events were titled "How to generate 30 warm leads using an online assessment” and targeted individuals with realistic expectations.
ScoreApp 10-Minute workshop on how to generate warm leads
What's the pricing strategy for ScoreApp?
ScoreApp offers 4 plans:
- Free plan
- Starter @ $32/Month
- Business @ $65/Month
- Pro @ $107/Month
ScoreApp Pricing as of May 2024
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More about ScoreApp:
Who is the owner of ScoreApp?
Daniel Priestley is the founder of ScoreApp.
When did Daniel Priestley start ScoreApp?
What is Daniel Priestley's net worth?
Daniel Priestley's business makes an average of $250K/month.
How much money has Daniel Priestley made from ScoreApp?
Daniel Priestley started the business in , and currently makes an average of $3M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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