Referral App Business

3 Referral App Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Starting a referral app business taps into the power of word-of-mouth marketing in the digital age.

Essentially, you'll be creating an app that enables users to easily refer products or services to others while earning rewards for successful recommendations. The concept is straightforward: businesses gain new customers and users earn incentives for their referrals.

This business can be quite appealing due to its scalability—you can work with multiple brands and industries while growing user engagement organically. As the app developer, solidifying partnerships with various companies and consistently updating the app to enhance user experience will be key aspects of your role.

If you have an interest in marketing and technology, starting a referral app could be a rewarding venture. It’s an opportunity to facilitate connections, drive sales for businesses, and create a dynamic platform that benefits all parties involved.

In this list, you'll find real-world referral app business success stories and very profitable examples of starting a referral app business that makes money.

1. ScoreApp ($3M/year)

Basically it was just a really good marketing Innovation that that worked really well for us. So by 2018, 2019 a ton of people had noticed and said hey can I build one of those like a lot of our clients so we built about a dozen of them — Daniel Priestly (Source)

In 2015, Daniel and his team launched the Key Person of Influence scorecard, an online tool where users completed a scorecard and received a PDF report.

This innovation led to 90,000 participants and £15 million in business, which was a significant achievement for his business. Daniel's team realized the tool’s effectiveness in generating high-quality leads.

By 2018, after numerous clients requested similar tools, they identified a business opportunity and settled on building ScoreApp, a scalable platform for creating online assessments.

In summary, the ScoreApp business idea originated from Daniel's team addressing their own needs. Their success and the demand for a similar app validated the business idea.

How much money it makes: $3M/year

Daniel Priestley On Building ScoreApp to $3M ARR in 3.5 Years

ScoreApp, founded by Daniel Priestley, is a lead generation tool that helped generate £15 million in business with 90,000 participants, leading to the creation of the scalable platform for online assessments.

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Read by 464 founders

2. GrowSurf ($1.2M/year)

Kevin Yun, co-founder of referral software company GrowSurf, came up with the idea for the business after realizing that there was a lack of suitable referral software available on the market. After years of waiting for someone else to build the ideal solution, Kevin and his co-founder decided to create it themselves, with the vision of making it as streamlined as possible to integrate a referral program into any product. Since launch, GrowSurf has achieved an impressive $25k MRR and is focused on increasing customer retention and reaching $1 million in annual recurring revenue.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 2

How We Developed A $25K/Month Referral Software For Tech Startups

Co-founders of B2B SaaS startup GrowSurf, Derek and Kevin, developed a referral software for tech startups that has brought in around $25k MRR with a 6% monthly growth rate, overcoming generic messaging and a compromised product that wasn't a good fit for anyone.

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Read by 7,934 founders

3. Referral Rock ($840K/year)

Back in 2013, the founder was at a car dealership and overheard a conversation about a referral. He noticed the salesperson’s momentary confusion before switching to sales mode, which sparked curiosity about how traditional businesses manage referrals. This observation led to research, which confirmed that existing referral programs were primarily for e-commerce, unveiling an untapped market for non-e-commerce businesses.

Seeking validation, the founder surveyed small businesses they had connections with, such as real estate agents and local contractors. The feedback was lukewarm, but conversations with consumers participating in referral programs highlighted significant pain points, compelling the founder to move forward despite the initial skepticism. They constructed a minimal viable product (MVP) using simple tools, bypassing a full database to test the waters quickly and cost-effectively.

The founder's approach was hands-on and iterative. They continuously tweaked the product based on user feedback, even conducting manual updates from user inputs gathered through form tools. A pivotal moment was realizing, through direct customer interactions, that the product could indeed charge fees, which validated the business potential and guided strategic decisions thereafter. Despite early challenges, including the struggle to charge customers and manage product scope, the founder’s persistence, driven by customer insights and a pragmatic approach to development, proved crucial in refining the idea and setting Referral Rock on a path to success.

How much money it makes: $840K/year
How many people on the team: 12