How Naman Sarawagi Built Refrens to $120K ARR
Refrens is a billing platform for professional service providers.
Who is Naman Sarawagi?
Naman Sarawagi is the founder and CEO of Refrens, a market network dedicated to B2B service providers. His previously was the founder at FindYogi, a price comparison app tailored for Indian eCommerce sites, with a focus on consumer electronics.
Naman's journey into entrepreneurship was preceded by valuable experience gained in product management. He played a pivotal role at ZipDial, an innovative interactive mobile platform, where he served as a product manager, and before that, he led the product team at Freecharge.
Naman's foundation in technology is solid, backed by a Bachelor's degree in Technology with a major in computer science, which has undoubtedly contributed to his success in the tech industry.
What problem does Refrens solve?
B2B service providers want a platform that makes it easier for them to get new clients with minimal effort.
How did Naman come up with the idea for Refrens?
Naman came up with the idea for Refrens after struggling to find and engage with freelancers for his previous startups. Recognizing the challenges freelancers faced in payment collection, he saw an opportunity to address these issues.
In 2018, he launched Refrens.com, focusing initially on streamlining invoicing to reduce delays and inefficiencies. The platform expanded beyond invoicing to include features like quotations, expense tracking, and tax reporting, aiming to support freelancers comprehensively.
I met a lot of good freelancers during my course of growing multiple startups but finding them and interacting with them was tough. It looked like a good market to solve problems for. — Naman (Source)
How did Naman build the initial version of Refrens?
Refrens was developed after extensive market research into freelancer payment tools. They initially launched a basic product to a select group, gathered feedback, and iteratively improved it based on user responses.
The first version faced challenges due to user habit changes but was refined in subsequent iterations with input from freelancers. This led to a well-received, user-friendly tool embraced by the freelancing community for its simplicity and effectiveness.
What was the growth strategy for Refrens and how did they scale?
- Search Engine Optimization — optimizing their website and content to rank higher in search engine results pages (SERPs) for relevant keywords related to their business.
- Social media — They started marketing fforts on platforms like Facebook groups and pages although they didn't get impressive results.
- Email marketing — Sending retargeting emails to re-engage with potential customers who have shown interest but have not yet converted.
We use multiple techniques to market our products and create awareness. We use SEO, SEM, Social Media, Content Marketing, Email based retargeting to reach our customers. — Naman (Source)
What's the pricing strategy for Refrens?
Refrens offers three plans priced as follows: - Books Essential @ $100 - Books GST @ $90 - Books Pro @ $45
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More about Refrens:
Who is the owner of Refrens?
Naman Sarawagi is the founder of Refrens.
When did Naman Sarawagi start Refrens?
2019
What is Naman Sarawagi's net worth?
Naman Sarawagi's business makes an average of $10K/month.
How much money has Naman Sarawagi made from Refrens?
Naman Sarawagi started the business in 2019, and currently makes an average of $120K/year.
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