Forte Labs

How Tiago Forte Built A $2M Business Using His 40K-Subscriber Newsletter

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About
Business

Tiago Forte

Founder, Forte Labs

$83.3K

revenue/mo

Founders

Employees

Forte Labs

fortelabs.com

from California City, CA, USA

started January 2013

$83,333

revenue/mo

Founders

Employees

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Monthly Revenue

$83.3K

Score

93 🔥

Founders

Employees

Monthly Traffic

265,000

Gross Margin

20%

Profitable

Yes

Year Started

2013

Growth Rate (CAGR)

82%

Customer

B2B & B2C

Revenue Per Visitor

$0.31

Founders

Employees

Monthly Traffic

265,000

Gross Margin

20%

Profitable

Yes

Year Started

2013

Growth Rate (CAGR)

82%

Customer

B2B & B2C

Revenue Per Visitor

$0.31

Forte Labs Revenue

Forte Labs Growth Timeline

December 2018
Forte Labs hits $100K in revenue
December 2020
Forte Labs hits $1M in revenue
December 2021
Forte Labs hits $3M in revenue
December 2022
Forte Labs hits $2M in revenue
December 2023
Forte Labs hits $2M in revenue

About The Forte Labs Founder

Who is Tiago Forte?

Tiago Forte is the founder of Forte Labs, an education company that helps knowledge workers use technology to become more productive. Born and raised in Orange County, South Carolina, Tiago is one of the foremost experts on productivity and he has built his online master class, building a second brain.

Through his programs, Tiago had coached more than 20K people globally as of 2019, on how technology can help knowledge workers revolutionize their effectiveness.

About The Business

What problem is Forte Labs solving?

Entrepreneurs are always looking for practical ways to maximize their creative potential.

Idea

How did Tiago Forte get the idea for Forte Labs?

Tiaogo came to believe that practical life skills were one of the greatest areas of need in youth education, but that they required new, more engaging ways of teaching. With the unexpected success of his first course, he ventured into Forte Labs full time.

Build

How did Tiago Forte build the initial version of Forte Labs?

Tiago started off with an online class where he taught paying customers to elevate their productivity and personal effectiveness.

Seeing his initial success, he built his website Forte Labs and started a blog that provided him a public forum to start exploring new topics.

Growth

What is the growth strategy for Forte Labs?

Tiago runs newsletters with 40,000 subscribers on ConvertKit, and he gains subscribers by writing long, useful SEO friendly content.

His success in selling courses stems from his consistency in writing unique articles and blogs that rank him on search engines.

Forte Labs Newsletter

Pricing

How does Forte Labs price their products?

Forte Labs' courses are priced at $499 and $999, while Tiago's book is priced at $20 on Amazon (Canada). Other revenue avenues are the affiliate incomes from the site's traffic.

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