Millennial Money Man

How Bobby Hoyt Built His $150K/Month Personal Finance Blog

Bobby Hoyt
$150K
revenue/mo
1
Founders
4
Employees
Millennial Money Man
from Houston, Texas, USA
started April 2015
$150,000
revenue/mo
1
Founders
4
Employees
Discover what tools recommends to grow your business!
Discover what books Bobby recommends to grow your business!

Millenial Money Man teaches people aged 25-45 how to make more money with interesting side hustles (and pay off debt). Their target audience is the millennials who are interested in making extra money and saving.

Monthly Revenue
$150K
Starting Costs
$5K
Score
95 πŸ”₯
Founders
1
Employees
4 (est.)
Monthly Traffic
273,368
Profitable
Yes
Days To Build
365
Year Started
2015
Customer
B2C
Revenue Per Visitor
$0.55

Who is Bobby Hoyt?

Bobby Hoyt is the founder and owner of Millennial Money Man, an online platform and community created to assist individuals save more through budgeting tools and apps, and pay off debt.

Bobby, a former high school band director, successfully paid off $40,000 of student loan debt in just 18 months while working as a teacher. He then took the bold step of quitting his job to start his personal finance blog.

Bob, a personal finance expert, has been featured in top online publications like Forbes, Reuters, MarketWatch, CNBC, International Business Times, Business Insider, US News, Yahoo Finance, and many other personal finance and entrepreneurship media outlets.

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What problem does Millennial Money Man solve?

People are seeking side hustles for extra income to pay bills and save money.

How did Bobby come up with the idea for Millennial Money Man?

After paying off his own debt and becoming passionate about personal finance, Bobby Hoyt started his blog, Millennial Money Man, to teach millennials how to make more money, save more money, and pay off debt.

After realizing the success of his own Facebook ads for local businesses, Hoyt partnered with Mike Yanda to create the Facebook Side Hustle Course, which teaches others how to run ads for local businesses.

The course had a six-figure launch, leading Hoyt and Yanda to start Laptop Empires, where they help people start and grow online businesses.

How did Bobby build the initial version of Millennial Money Man?

Hoyt dedicated his time to building a strong community of followers for his personal finance blog. He developed a course to educate his audience on starting a side hustle and paying off debt quickly.

After launching the course, he was able to generate $120,000 in sales within a weekend.

Today, Hoyt assists the audience of Millennial Money Man, which consists of over one million people annually, in learning how to easily pay off debt and save for long-term goals.

What was the growth strategy for Millennial Money Man and how did they scale?

Most of their customers come from email marketing. For them, the key is to build an audience for their content and eventually become customers. Hoyt producesso much content, whether it’s the blog, podcast, YouTube channel, or his newsletter, that goes out to our list three times per week.

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Some of the top keywords they rank for include:

  • Making money on medium
  • How much can you make in medium
  • Best part-time jobs

The site broke its seven-figure revenue mark through course sales, monthly recurring subscriptions from its coaching group, and affiliate sales.

What platform/tools does Millennial Money Man use?

Social Media
Education

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More about Millennial Money Man:

Who is the owner of Millennial Money Man?

Bobby Hoyt is the founder of Millennial Money Man.

When did Bobby Hoyt start Millennial Money Man?

2015

What is Bobby Hoyt's net worth?

Bobby Hoyt's business makes an average of $150K/month.

How much money has Bobby Hoyt made from Millennial Money Man?

Bobby Hoyt started the business in 2015, and currently makes an average of $1.8M/year.