Making Sense of Cents

How Michelle Makes $1M/Year Blogging While travelling

Michelle Schroeder-Gardner
$83K
revenue/mo
1
Founders
1
Employees
Making Sense of C...
from Living on a Sailboat
started August 2011
$83,000
revenue/mo
1
Founders
1
Employees
Discover what tools recommends to grow your business!
Discover what books Michelle recommends to grow your business!

Making sense of cents teaches people how to make money through side hustles, work-from-home jobs, and to start a business. Their target audience is people looking to earn extra money.

Monthly Revenue
$83K
Starting Costs
$100
Score
93 πŸ”₯
Founders
1
Employees
1 (est.)
Monthly Traffic
207,647
Year Started
2011
Customer
B2C
Revenue Per Visitor
$0.40

Who is Michelle Schroeder-Gardner?

Michelle Schroeder-Gardner founded Making Sense of Cents, a website that teaches people tips for improving their financial situation.

Michelle started her blog to document her journey toward financial freedom, and it has reached more than 20 million readers.

She holds an MBA in finance, and her publications have been featured in major publications such as Forbes, CNBC, Readers Digest, and Business Insider.

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What problem does Making Sense of Cents solve?

How did Michelle come up with the idea for Making Sense of Cents?

Michelle Schroeder-Gardner came up with the idea for Making Sense of Cents as a way to document her personal finance journey.

She started the blog as a hobby, but after readers suggested she monetize it, she leaped and quit her stable job as an analyst.

Making Sense of Cents now earns over $100,000 a month and has made over $5 million in total.

How did Michelle build the initial version of Making Sense of Cents?

Michelle created a self-hosted WordPress website and bought a domain name. She then created social media accounts for her blogs on Twitter, Facebook, and Pinterest and started building an email list.

She focused on creating content on topics she enjoys in a friendly style and would post around one to three times a week.

Her content topics come from her life experiences, reader questions, and deep research. Michelle also created courses that taught people about affiliate marketing and sponsored posts.

What was the growth strategy for Making Sense of Cents and how did they scale?

Michelle shares her knowledge and insights through captivating and interesting articles. She spends considerable time researching and crafting engaging content to keep her readers hooked and fully engaged, and attract sharing.

Apart from her blog posts, Michelle also maintains an email list to keep her loyal readers informed and interested in her work. She sends out regular updates about her latest articles, promotions, and any other noteworthy developments on her website.

Additionally, Michelle leverages different social media platforms to attract more traffic to her site. She cleverly uses social media to connect with her audience and build a strong online following.

Her creative and strategic approach to social media marketing has helped her grow her website and reach a wider audience.

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What platform/tools does Making Sense of Cents use?

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Ann Remo turned her love for urban gardening into a profitable blog, Blooming Anomaly, which earns her around $700 a month through Mediavine ads, Amazon affiliates, and other affiliate programs. She recommends focusing on writing great posts with keywords, and investing in SEO and social media through courses.

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More about Making Sense of Cents:

Who is the owner of Making Sense of Cents?

Michelle Schroeder-Gardner is the founder of Making Sense of Cents.

When did Michelle Schroeder-Gardner start Making Sense of Cents?

2011

What is Michelle Schroeder-Gardner's net worth?

Michelle Schroeder-Gardner's business makes an average of $83K/month.

How much money has Michelle Schroeder-Gardner made from Making Sense of Cents?

Michelle Schroeder-Gardner started the business in 2011, and currently makes an average of $996K/year.