LVLS Sportswear

How This Solo Founder Created A $5K/Month Sportswear Brand Without Previous Experience

April 14th, 2023
Brandon Rogers
Founder, LVLS Sportswear
$5K
revenue/mo
1
Founders
0
Employees
LVLS Sportswear
from Martinsburg, WV, USA
started August 2019
$5,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

My name is Brandon Rogers and I am the founder of LVLS Sportswear (pronounced levels). Simply put, LVLS is the first sportswear brand devoted to asymmetrically designed athletic apparel.

Our target market is athletes between the ages of 12-35 who value their sense of style, both on and off the court/field, but also want to feel comfortable wearing new, unique, never-before-seen garments that help them stand out in a crowd.

The fashion and sports industries are continuing to grow evermore intertwined and I plan to position LVLS at the forefront of this intersection by continuously releasing products that are certain to turn heads.

Our capstone product, the Men’s & Women’s Single Leg Tights, was first to market and offered athletes a longer-lasting alternative to cutting their full-length compression tights with scissors. They also serve as a far more functional option over leg sleeves. We beat Nike to market with our Single Leg Tights by 17 months (but who’s counting)!

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