Jaju Pierogi

Our Grandfathers Recipe Inspired Us To Start A $1M/Year Pierogi Business

September 22nd, 2022
Casey and Vanessa White
Founder, Jaju Pierogi
$80K
revenue/mo
2
Founders
5
Employees
Jaju Pierogi
from Lynn, MA, USA
started December 2016
$80,000
revenue/mo
2
Founders
5
Employees
market size
$449B
avg revenue (monthly)
$438K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Instagram, Shopify, MailChimp
time investment
Full time
pros & cons
35 Pros & Cons
tips
12 Tips
Discover what tools recommends to grow your business!
social media
payments
Discover what books Casey recommends to grow your business!
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Hello! Who are you and what business did you start?

Hello! My name is Casey White and I am the co-owner of Jaju Pierogi, alongside my sister Vanessa White. We started our pierogi manufacturing journey back in 2016 with farmers' markets and pop-up events. We both worked in the corporate world but knew pierogi may be something to explore.

For those who don’t know what they are, pierogi are Polish dumplings that are pasta dough casings filled with traditional stuffings like potato & cheese, and sauerkraut & mushroom, and at Jaju Pierogi. We fill our pierogi with both traditional fillings and more unique modernized fillings like jalapeno cheddar, spinach & feta, and sweet potato & caramelized onion.

From 2016 to 2018, we mostly focused on pop-up events, festivals, and farmers' markets to get our brand out in the local market. In 2017, we received our wholesale license so we could start distributing to grocery stores.

As of August 2022, we are in multiple grocery chains and over 650 specialty independent stores. Our monthly revenue hovers between $80,000-$100,000.

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