CanYouHandlebar

How I Turned A Moustache Wax Recipe Into A Million Dollar Business

April 30th, 2019
Doug Geiger
Founder, CanYouHandlebar
$100K
revenue/mo
1
Founders
10
Employees
CanYouHandlebar
from Mount Clemens, Michigan, USA
started November 2012
$100,000
revenue/mo
1
Founders
10
Employees
market size
$12.4B
avg revenue (monthly)
$100K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
Shopify, Google Analytics, Google Workspace
time investment
Full time
pros & cons
35 Pros & Cons
tips
4 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
reviews
productivity
analytics
wholesale
other
Discover what books Doug recommends to grow your business!
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Note: This business is no longer running. It was started in 2012 and ended in 2023. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

I’m Doug Geiger, founder of Can You Handlebar, a men’s grooming product company. We’re one of those low-key-high-quality brands.

We are best known for beard oils and balms, moustache wax and inventing the first application brush for beard products, the Can You Handlebar Beard Oil Brush®. We are carefully and consistently extending our product line and distribution.

In our first three years our production grew from a kitchen countertop with a crockpot I stole from my wife to “making a million bucks” and a 10,000 square foot building with a whole fleet of crockpots. Meanwhile, our retail presence -- which began on the counter of a gracious proprietor of the corner gas station -- has grown to our own network of barbers and salons across the US, international distribution and most visibly, the shelves of every Art of Shaving.

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