Men's Grooming Company

2 Men's Grooming Company Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

A men’s barbershop just covers basic hair and facial hair needs. However, a men’s grooming service offers other services like waxing, plucking, facial peels, deep tissue massage, and much more.

According to experts, the demand for male grooming products and services will grow at approximately 6% CAGR, to reach $110 Billion in the next few years.

Therefore, 2024 could be the best time to start a men’s grooming business.

In this list, you'll find real-world men's grooming company success stories and very profitable examples of starting a men's grooming company that makes money.

1. CanYouHandlebar ($1.2M/year)

Doug Geiger, founder of Can You Handlebar, came up with the idea for his men's grooming product business when he realized there was a lack of high-quality and transparent beard and moustache products available. After numerous experiments and research, he launched the business with a humble credit card investment, and it has since grown to generate millions in revenue, with products stocked in major retailers like The Art of Shaving.

How much money it makes: $1.2M/year
How much did it cost to start: $400
How many people on the team: 10

How I Turned A Moustache Wax Recipe Into A Million Dollar Business

Men's grooming product company Can You Handlebar grew from a kitchen countertop with a stolen crockpot to making a million dollars in the first three years, expanding to a 10,000 square foot building and a network of international retail partners, with a focus on quality products and customer service.

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2. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

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Read by 47,761 founders