Salem Software

Growing A Bible App Side Project To A Million Users - And Selling It

February 1st, 2019
Trevor McKendrick
Founder, Salem Software
$10K
revenue/mo
1
Founders
1
Employees
Salem Software
from Austin, Texas, USA
started January 2012
$10,000
revenue/mo
1
Founders
1
Employees
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Hello! Who are you and what business did you start?

I’m Trevor McKendrick, founder of Salem Software. Our main product was a Spanish-language Bible iPhone app. Our primary customers were Spanish-speakers living in the US.

We started by selling the app for 99 cents, but eventually changed to making it free and selling content as in-app purchases. Our best selling content was an audiobook of the Bible that I worked on with a studio in Peru to produce.

I launched it on a Sunday – April 22, 2012 – and started making money immediately.

I grew the business to over a million users and sold it in 2015 to Salem Media (Nasdaq: SALM)

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