How Brad Parker Built FormPiper to $4M ARR
FormPiper simplifies consumer financing for retailers by automating data transfer across multiple forms, optimizing the application process.
FormPiper Revenue
Who is Brad Parker?
Brad Parker is the founder and CEO of FormPiper, a software company that assists retailers in optimizing their consumer financing processes to drive success.
Parker previously served as the President of Operations at Petland locations in Kennesaw, GA, Mall of GA, and Sarasota, FL. He attended Georgia Institute of Technology and North Cobb High School.
What problem does FormPiper solve?
Lengthy approval times reduce operational efficiency, cause delays, and retailers potentially lose customers due to the prolonged wait times.
How did Brad come up with the idea for FormPiper?
Brad came up with the idea for FormPiper by identifying a problem in his retail business, where using multiple lending options took 25-30 minutes for approval.
To streamline this process, he collaborated with his finance and marketing teams to develop a solution, which led to the creation of FormPiper. This new system reduced the approval time to just a few minutes, significantly improving efficiency.
How did Brad build the initial version of FormPiper?
Brad assembled his team, including his finance and marketing departments, and brainstormed a solution using a whiteboard session. This collaborative effort led to the creation of FormPiper, which streamlined the approval process to just a few minutes.
The MVP was built in 3 months and launched with 40 customers to test before making a couple of iterations to the current product.
What was the growth strategy for FormPiper and how did they scale?
Brad focused on direct sales and educating his target customers. Many of these owners were unaware that they had the problem FormPiper solves.
Having a retail background himself, Brad understands the busy and demanding nature of retail. He recognized the challenge of reaching these owners, who are constantly dealing with daily operational issues.
By using his own retail experience, Brad could relate to the owners, demonstrating his understanding of their challenges and offering a solution that effectively addresses their needs.
What's the pricing strategy for FormPiper?
FormPiper provides custom pricing plans to meet the needs of every retailer.
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More about FormPiper:
Who is the owner of FormPiper?
Brad Parker is the founder of FormPiper.
When did Brad Parker start FormPiper?
2019
What is Brad Parker's net worth?
Brad Parker's business makes an average of $330K/month.
How much money has Brad Parker made from FormPiper?
Brad Parker started the business in 2019, and currently makes an average of $3.96M/year.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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