Saas Company

11 Tips For Starting A Successful Saas Company (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own saas company? Here are some tips you should know:

Learn more about starting a saas company:

Where to start?

-> Saas company plan
-> How to finance a saas company?
-> How much does it cost to start a saas company?
-> Pros and cons of a saas company

Need inspiration?

-> Other saas company success stories
-> Marketing ideas for a saas company

Other resources

-> Profitability of a saas company

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a saas company:

#1: Asad Ali, founder of Agiled:

We chatted with with Asad, founder of Agiled ($10K/month). In our interview, Asad says:

Start marketing the day you start coding. Because getting the word out is really important in the early days. Otherwise, you will have no one to try and use your solution.

Additionally:

The Customer is the real boss and customer experience is everything. You cannot compromise on user experience and user support.

Read the full interview ➜

#2: Adam Baker, founder of dealpad:

We chatted with with Adam, founder of dealpad ($1.67M/month). In our interview, Adam says:

Be resourceful, creative, open to everything, and constantly find ways to pitch way beyond your means.

Read the full interview ➜

#3: Asaf Darash, founder of Regpack:

We chatted with with Asaf, founder of Regpack ($833K/month). In our interview, Asaf says:

Transitioning from active involvement to a more strategic overview, relying on reports and statistics, is challenging but necessary for sustainable growth.

Read the full interview ➜

#4: Thibault Louis-Lucas, founder of Pony Express Studio:

We chatted with with Thibault, founder of Pony Express Studio ($300K/month). In our interview, Thibault says:

Sometimes, deciding the industry you will work in will account for the essential part of your success.

Additionally:

Starting something is the most crucial step to acquiring the industry knowledge that will help you have better and more great ideas.

Read the full interview ➜

#5: Josh Martow, founder of Chaser:

We chatted with with Josh, founder of Chaser ($/month). In our interview, Josh says:

Your early adopters are going to be the people who have the strongest burning need for a solution to this problem - the people who feel the problem the most. Those who push through your bad messaging and mediocre MVP are the ones who are desperate for a solution.

Additionally:

However much time you think you need to spend on user research/interviews, it’s 10x that. It’s easy to think your vision for a product makes sense and to rush into building it, but it’s important to have some humility and go out there and talk to people about it.

Read the full interview ➜

#6: Kevin Mcardle, founder of SureSwift Capital, Inc.:

We chatted with with Kevin, founder of SureSwift Capital, Inc. ($/month). In our interview, Kevin says:

Every phase of running a business is hard, but the challenges you’re facing now just prep you for the next ones ahead.

Read the full interview ➜

#7: Luca Lotterio, founder of Restworld:

We chatted with with Luca, founder of Restworld ($90K/month). In our interview, Luca says:

There are a lot of opportunities between 10 no’s and just 1 yes!

Read the full interview ➜

#8: Aditi Sinha, founder of Locale:

We chatted with with Aditi, founder of Locale ($41.7K/month). In our interview, Aditi says:

If you’re out there to build something crazy and disruptive, you have to make sure it's easy to try your product no matter how complex and powerful your product is.