My Solo Copywriting Business Grew 32% with 65% Profit Margins [Update]
This is a follow up story for Conversion Alchemy. If you're interested in reading how they got started, published over 2 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
My name is Chris Silvestri and I’m the founder and chief conversion copywriter at Conversion Alchemy. I help B2B SaaS companies get to message-market fit and increase conversions, by matching their copy with the conversation already happening in their customers’ heads.
When I work with clients, (typically post series A B2B SaaS with product-market fit), I help them gauge whether or not their current messaging strategy and copy are resonating with their customers, we dive deep into understanding their psychology and decision making, so we can craft new copy that speaks directly to their pains, needs, and motivations. The process includes:
- Diagnosing their current strategy and copy
- Researching their market and competition
- Understanding their internal team dynamics
- Analyzing the data and coming up with...
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