How We Focused On Email/SMS Marketing And Grew Revenue To $90K/Month

This is a follow up story for ChipMonk Baking. If you're interested in reading how they got started, published over 4 years ago, check it out here.

Hello again! Remind us who you are and what business you started.

My name is David Downing, and in early 2019 I teamed up with Jose Hernandez to start ChipMonk Baking, a Houston-based specialty bakery that produces healthy, low-glycemic cookies and other dessert products sweetened with monk fruit and allulose (two naturally occurring sweeteners that don’t impact blood sugar).

Jose created these recipes after being diagnosed with type-2 diabetes and subsequently controlling the disease through diet and exercise. Perfect for keto diets and people following gluten-free lifestyles, ChipMonk’s desserts are low-carb, delicious treats with all of the taste and none of the sugar.

As of November 2022, our business sells around $90,000 per month split roughly evenly between our direct-to-consumer (website, Amazon, Walmart.com) and business-to-business (wholesale retail, food service, contract manufacturing) sales channels.

Today, you can find our keto cookies and cookie bites in over 300 locations!

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