Bad Day Box

How I Created A Line Of Gift Care Packages For Hard Times [Featured On Forbes and CNN]

October 11th, 2022
Leeanne Antonio
Founder, Bad Day Box
$550
revenue/mo
1
Founders
1
Employees
Bad Day Box
from San Diego, CA, USA
started December 2019
$550
revenue/mo
1
Founders
1
Employees
market size
$82.3B
avg revenue (monthly)
$18.3K
starting costs
$13.7K
gross margin
40%
time to build
210 days
average product price
$25
growth channels
Word of mouth
business model
subscription
best tools
Quickbooks, Canva, Instagram
time investment
Full time
pros & cons
35 Pros & Cons
tips
5 Tips
Discover what tools recommends to grow your business!
email
social media
Discover what books Leeanne recommends to grow your business!
Want more updates on Bad Day Box? Check out these stories:

Note: This business is no longer running. It was started in 2019 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hi, there I’m Leeanne Antonio a trail-blazing, first-generation Asian American entrepreneur, bringing the world empathy in a box. I am the Founder and CEO of Bad Day Box, and an advocate for self-care and mental health.

When life didn’t go as expected a couple of years ago, I channeled my bad days into finding healthy ways to heal. Crying in showers, adventuring around glaciers, rock climbing on granite, and eventually starting a business. What resonated in the world surrounding me — is that there is no shortage of bad days that need a little brightening.

Self-care is personal and can come in many forms. When people are going through hard times, they might find comfort in staying at home and focusing on wellness, or being distracted by traveling, getting outside, or trying something new. Bad Day Box brings personally curated gifts with self-care and better days in mind for anyone, featuring handmade, small-batch, women-owned, BIPOC-owned, LGBTQ-owned, eco-friendly, and charitable products.

Sorry, you need to login and/or become a member to view the rest of this content.

Want to start a selfcare subscription box? Learn more ➜