Selfcare Subscription Box

3 Selfcare Subscription Box Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Stressed-out professionals and busy parents alike are craving moments of relaxation and self-care. A selfcare subscription box offers curated products delivered monthly to help individuals unwind and rejuvenate.

By launching this business, you can provide subscribers with carefully selected items such as bath salts, aromatherapy oils, mindfulness journals, and herbal teas. Imagine setting up partnerships with local artisans and wellness brands to create unique, themed boxes that bring delight and serenity to your customers' doorsteps each month.

Running a selfcare subscription box business involves sourcing high-quality products, designing appealing packaging, and managing logistics, but the reward is in enhancing people's well-being. The recurring revenue model ensures a steady income stream, and the satisfaction from delivering a slice of tranquility makes the effort worthwhile. If you're passionate about wellness and enjoy curating special moments of self-care, this business is a promising opportunity.

In this list, you'll find real-world selfcare subscription box success stories and very profitable examples of starting a selfcare subscription box that makes money.

1. Hemp Crate Co. ($600K/year)

Ryan, the founder of Hemp Crate Co., came up with the idea for his CBD subscription box business in late 2018. As a casual CBD user, he saw the opportunity in the industry with the legalization of CBD on the federal level and the recurring revenue model that subscription boxes offer. He approached his colleague Lowell with the idea, and together they launched the business within 5 months, starting with $20,000 of their own money and focusing on education, discovery, and affordability for their customers.

How much money it makes: $600K/year
How much did it cost to start: $20K
How many people on the team: 2

How We Started A $50K/Month CBD Subscription Box Side Hustle

Hemp Crate Co is a CBD subscription box delivering over $125 in value to their 1,000+ subscribers, generating $50k+/month in revenue, operating as a side hustle while offering a low-capital, prepay-based startup model.

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2. You Be Relentless ($48K/year)

Khoa Bui, the founder of YouBeRelentless, came up with the idea for his business after a cancer scare in 2016 made him rethink his life. He decided to start a business he was passionate about, focusing on entrepreneurship and personal development, and began writing articles, conducting interviews, and creating videos to share valuable tips and information with his audience. Since then, his website has seen significant growth, with over 100k views every few months.

How much money it makes: $48K/year
How much did it cost to start: $200
How many people on the team: 5

How I Started A $4K/Month Website About Entrepreneurship And Personal Development

A CEO shares how he generates $4k a month from his business, YouBeRelentless, which is an online resource that provides tips on entrepreneurship and personal development, by focusing on passion, content, and that career growth takes time.

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3. Pause Box LLC ($12K/year)

Meredith Vaish, the founder of Pause Box, came up with the idea after leaving her corporate job due to a repetitive stress injury. During her year-long break, she discovered the power of intentional pauses and wanted to make spiritual retreats accessible to modern, non-religious individuals. With over 20 years of experience in brand and email marketing, she launched Pause Box in September 2019 and has been generating nearly $1k in monthly revenue.

How much money it makes: $12K/year
How many people on the team: 0

How I Launched A $1K/Month Business Helping People To Take A Break

Founder of Pause Box, Meredith Vaish, shares how she launched a business helping people take intentional breaks, with her revenue in the first year almost hitting $1k per month through virtual retreats, personalized pause day designs and a new Pause Box containing retreat essentials.

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Read by 6,523 founders