44 Profitable Clothing Business Ideas

Updated: July 15th, 2024

If you have a passion for fashion and customer experiences, starting a clothing business might just be your next business venture.

Whether you want to start an online clothing business or a physical shop, we have you covered.

We put together 44 clothing business ideas, provide specific examples of how they came up with their idea, and show you how much they're making today.

Here they are:

1. Start a custom prints business

Custom print businesses often focus on printing everything, including business cards, photos, and even custom T-shirts.

To start an online custom prints business, choose a niche to help your business stand out and attract the right target audience. Then, focus on producing quality prints of different sizes, materials, and designs. You may hire designers online or search for designs in online design communities. Then, validate the designs before you begin mass production. Finally, set up an online store, and launch the business.

Remember that with the growth in popularity of selling custom prints, expect to face stiff competition. Therefore, you should market your custom prints on social media to maximize your reach.

How much you can make: $1,000 — $3,000,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 365 days (?)

How I Stumbled Into A $300K Business Framing Tweets

Framed Tweets, an online store that offers customers the opportunity to frame tweets as art, started by grossing $20k in its first year and increasing to $110k in the second year, and now has monthly gross sales of $20k from Instagram ads, spending about $300 a day.

Read by 43,526 founders

2. Start a sunglasses business

Love stylish accessories? Starting a sunglasses business might be your perfect venture. It’s all about sourcing high-quality shades, creating a unique brand, and selling directly to consumers.

You'll handle selecting designs, working with manufacturers, and setting up an online store. Focus on marketing through social media and partnerships with influencers to gain traction.

This business requires a blend of creativity and practical management, but it offers the exciting opportunity to build a brand people love. If you’ve got an eye for fashion and an entrepreneurial spirit, sunglasses could be your ticket to a rewarding business.

How much you can make: $14,000 — $190,000/month

How much does it cost to start: $4,750 (?)

How long does it take to build: 90 days (?)

Woodies Sunglasses: $3.5 Million Per Year With One Employee

Woodies, a wood sunglasses brand founded by Cory Stout, reached over $3.5M in revenue in 2018, despite starting with only $15K from a failed business and has succeeded through Amazon sales, spending $50K monthly on PPC and keeping ACOS at 30%.

Read by 22,857 founders

3. Start an online t-shirt business

Running a t-shirt business is an opportunity many entrepreneurs are looking into as a side hustle or even a full-time business opportunity. While having your own physical store is possible, online businesses are becoming extremely popular in this field.

Launching your own successful online t-shirt business may feel daunting, but with the guidance & insights from people who are already pioneering this industry, it’s simpler than you may think. You can start with selling customized quotes t-shirts, tie-dye prints/screen printing t-shirts, or solid color t-shirts. The opportunities for this industry are endless.

How much you can make: $1,000 — $275,000/month

How much does it cost to start: $500 (?)

How long does it take to build: 7 days (?)

How Two Teachers Started A T-Shirt Business Doing $1.2M/Year

Texas-born apparel brand Tumbleweed TexStyles has grown to serve over 150 retailers throughout the southern United States, selling an estimated 90,000+ products yearly and making an annual $1.2m in sales, thanks to the founders' unique designs, focus on giving back to the education community and successful “guerilla marketing” tactics.

Read by 20,269 founders

4. Start a streetwear brand

Streetwear is a type of clothing that is usually casual but can also be sporty or formal. Streetwear brands sell everything from hoodies and t-shirts to sneakers, joggers, and jeans.

Starting a streetwear clothing brand has many benefits: it allows you to express yourself through your style, and it allows you to connect with people who share similar interests as you do.

One of the main advantages of starting a streetwear brand is that it doesn't require much capital—you can get started with just an idea!

How much you can make: $650 — $1,100,000/month

How long does it take to build: 90 days (?)

How I Left My Tech Studies To Start A Luxury Streetwear Brand

Australian Lux Streetwear brand, Deal with Devil, was created by Lachlan Sonter as an outlet for his mental state, and has since become a popular brand, with its black long sleeve crewneck being the highest-selling garment.

Read by 11,790 founders

5. Start a socks business

Socks are a low-cost, high-profit business. One of the more affordable businesses you can start.

The market itself has a size of 47 billion USD in 2020 with an annual growth rate of 6%..

If you want to be successful in this industry, it is important that your socks are comfy to wear and stylish to look at. People would want to wear socks that will make them look great without sacrificing comfort.

How much you can make: $2,500 — $1,000,000/month

How long does it take to build: 150 days (?)

Time commitment per week: Min. 10 hours/week

How I Started A $1M/Month Business Selling Custom Socks

Learn how Dane Jensen and his business partner grew their sock business from a monthly subscription to a $12M+ revenue business that mainly sells custom socks, by developing a manufacturing supply chain in the United States, using various marketing channels, and gradually expanding the business.

Read by 22,549 founders

6. Start a fashion accessories business

If you love fashion and clothing design, you may want to start a fashion accessories business. As a fashion accessories consultant, you help clients develop and adapt personal and professional styles.

Fashion accessories are decorative items that supplement one’s outfit. They include jewelry, gloves, belts, scarves, watches, sunglasses, bow ties, leggings, suspenders, and tights. To work as a professional stylist, collaborate with clients to understand their needs, and tailor styles and aesthetics to each individual’s preferences.

How much you can make: $150 — $190,000/month

How much does it cost to start: $2,800 (?)

How long does it take to build: 230 days (?)

Woodies Sunglasses: $3.5 Million Per Year With One Employee

Woodies, a wood sunglasses brand founded by Cory Stout, reached over $3.5M in revenue in 2018, despite starting with only $15K from a failed business and has succeeded through Amazon sales, spending $50K monthly on PPC and keeping ACOS at 30%.

Read by 22,857 founders

7. Start an online t-shirt business

Running a t-shirt business is an opportunity many entrepreneurs are looking into as a side hustle or even a full-time business opportunity. While having your own physical store is possible, online businesses are becoming extremely popular in this field.

Launching your own successful online t-shirt business may feel daunting, but with the guidance & insights from people who are already pioneering this industry, it’s simpler than you may think. You can start with selling customized quotes t-shirts, tie-dye prints/screen printing t-shirts, or solid color t-shirts. The opportunities for this industry are endless.

How much you can make: $1,000 — $275,000/month

How much does it cost to start: $500 (?)

How long does it take to build: 7 days (?)

How Two Teachers Started A T-Shirt Business Doing $1.2M/Year

Texas-born apparel brand Tumbleweed TexStyles has grown to serve over 150 retailers throughout the southern United States, selling an estimated 90,000+ products yearly and making an annual $1.2m in sales, thanks to the founders' unique designs, focus on giving back to the education community and successful “guerilla marketing” tactics.

Read by 20,269 founders

8. Start a men's underwear brand

Underwear is essential to any person’s wardrobe, and the men’s underwear industry has grown quite large.

Many companies, such as Calvin Klein, Ralph Lauren, and Hugo Boss, specialize in men’s underwear. These companies have been able to keep up with the demand of this growing industry by offering quality products at reasonable prices.

The demand for men’s underwear has risen because it offers an alternative to traditional cotton briefs. Men are increasingly realizing that they don’t want the same old thing when it comes to their underwear; they want something that feels like luxury and provides them with comfort and support.

With so many opportunities available today, it’s easy to see why more people are turning to this industry to start their businesses.

How much you can make: $800 — $25,000,000/month

How much does it cost to start: $4,000 (?)

How long does it take to build: 470 days (?)

How We Built A Boxer Briefs Brand To $5K/Month With Zero Experience

Founder Krystian Frencel shares how he built a men's luxury underwear brand, Bunch of Animals, to $5,000/month with no previous e-commerce or product creation experience, offering softer than soft boxer briefs featuring seamless designs in collaboration with artists from around the world.

Read by 33,311 founders

9. Start a men's clothing line

Men’s fashion is an increasingly popular niche. Market research has revealed that the growth of the menswear market has outpaced that of the women’s market.

The market growth is likely credited to a cultural shift as more men focus on their appearances than before.

If you want to start a men-focused fashion line, 2024 presents the best opportunity. Men’s wear offers a wide variety of products, which increases the growth potential. To start a men’s clothing line, start by thinking about your clothing brand’s identity.

Then, identify the target market and understand what the customers want. The success of your men’s clothing brand depends on your marketing strategy.

You can reach a wider market with a mix of online and traditional marketing strategies.

How much you can make: $150 — $300,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 100 days (?)

How I Started $3.6M New Zealand Fashion Brand I Love Ugly

This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.

Read by 21,295 founders

10. Start a clothing line

There are millions of fashion and clothing brands around the world.

From small, niche brands run out of people's apartments to huge brands like Nike & Uniqlo, starting a clothing brand is a great business that requires minimal costs to get started.

How much you can make: $1,000 — $25,000,000/month

How much does it cost to start: $2,434 (?)

How long does it take to build: 165 days (?)

How I Turned A Silly Idea Into A $1M+ Brand

Founder Kyle Bergman turned a personal problem into a viral apparel brand, generating over $300k in sales within 18 months through Amazon and his own website, and raising $108k through a Kickstarter and Indiegogo campaign.

Read by 32,744 founders

11. Start a children's clothing business

The children's clothing industry has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.

Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.

How much you can make: $500 — $1,333,333/month

How much does it cost to start: $1,500 (?)

How long does it take to build: 190 days (?)

How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017. 

Read by 17,865 founders

12. Start a subscription box business

Subscription box businesses offer customers a niche set of products on a monthly basis.

They're in high demand as they add value to customer service, offer exclusive products and can be highly profitable.

To start a subscription box business, understand your niche market, provide quality products, perfect your box design, build a good relationship with fulfillment companies, and market your service.

How much you can make: $400 — $400,000/month

How much does it cost to start: $210 (?)

How long does it take to build: 180 days (?)

How I Started A Gift Box Business For Non Traditional Brides

Vowed Box Co. is a line of curated, quirky gift boxes with non-traditional brides in mind, offering four different products that have helped the business become profitable most months since its launch in 2018, with a monthly income of roughly $600.

Read by 31,437 founders

13. Start a women's clothing line

Starting a women’s clothing brand is a great way to enter entrepreneurship. You don’t need to have millions of dollars or vast experience to start your clothing line—just the drive and determination to be your own boss.

Women’s fashion has come a long way over the last decade, and there are many growth opportunities! New trends are constantly emerging, and old ones are returning, too, so there will always be an audience for your new designs if you keep up with the times (and stay on top of them).

How much you can make: $500 — $600,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 105 days (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

14. Start a headwear brand

Starting a headwear brand offers a unique blend of creativity and business savvy. In simple terms, you design and sell various types of headwear, such as hats, beanies, and caps, often branded with custom logos or messages.

The appeal in this business lies in its versatility—you can target various niches, from sporty caps for athletes to stylish beanies for fashion enthusiasts. The initial steps involve market research, creating compelling designs, and finding reliable manufacturers to produce your items.

With a growing emphasis on personal style and brand expression, a successful headwear brand can quickly become a staple in the fashion world. Establishing an online store and leveraging social media to engage with potential customers is crucial. While it demands consistent effort and innovation, building a headwear brand has the potential for substantial growth and a loyal customer base.

How much you can make: $3,000 — $35,000/month

How much does it cost to start: $1,000 (?)

How long does it take to build: 120 days (?)

How We Started A $35K/Month Business Writing Personalized Poetry At Events

Haiku Guys & Gals is an entertainment service that writes personalized free haiku for guests at events; since launching in 2013, they've written over 60,000 haikus at over 600 events for a total income of over $600,000.

Read by 7,487 founders

15. Start a swimwear line

Are you interested in a textile business? If you live near a beach, a potential business idea can be swimwear. People wear swimwear when going for an afternoon of water activities. Therefore, starting a swimwear line can be a great business idea if you live near a beach or a swimming pool. Swimwear shops stock men’s and women’s attire.

How much you can make: $800 — $40,000/month

How much does it cost to start: $9,000 (?)

How long does it take to build: 180 days (?)

How I Started A $300K Business Selling Swim Trunks Made From Trash

Junk in your Trunks is a sustainable swim trunk brand that uses recycled plastic bottles, reporting up to $25K in monthly revenue and gaining traction with a Barstool Sports partnership.

Read by 16,467 founders

16. Start a bridal accessories store

Bridal accessories are a great way to help you complete your wedding day look. Bridal accessories are something similar that surrounds weddings in our society. Bridal accessories are all the rage nowadays. These pretty things create the perfect set of accessories for the bridal.

The Bridal Wear market in the USA is estimated at $26B in 2020.

A bridal accessories store can provide you with high income and the ability to hire. Bridal occasions are exceptional and endure several phases. You could start a bridal accessories business with access to millions of customers from the first introduction until they get married.

How much you can make: $50,000/month

How much does it cost to start: $100 (?)

How I Built A Six Figure Business Bringing Asian Culture To The American Wedding Industry

East Meets Dress, an e-commerce store that offers Chinese wedding dresses and traditional outfits, grew to a six-figure annual recurring revenue ($25k/month) in just one year by targeting Asian-American brides in the U.S and high school students looking to wear cheongsams to prom to celebrate their heritage.

Read by 22,201 founders

17. Start a men's clothing line

Men’s fashion is an increasingly popular niche. Market research has revealed that the growth of the menswear market has outpaced that of the women’s market.

The market growth is likely credited to a cultural shift as more men focus on their appearances than before.

If you want to start a men-focused fashion line, 2024 presents the best opportunity. Men’s wear offers a wide variety of products, which increases the growth potential. To start a men’s clothing line, start by thinking about your clothing brand’s identity.

Then, identify the target market and understand what the customers want. The success of your men’s clothing brand depends on your marketing strategy.

You can reach a wider market with a mix of online and traditional marketing strategies.

How much you can make: $150 — $300,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 100 days (?)

How I Started $3.6M New Zealand Fashion Brand I Love Ugly

This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.

Read by 21,295 founders

18. Start a women's clothing line

Starting a women’s clothing brand is a great way to enter entrepreneurship. You don’t need to have millions of dollars or vast experience to start your clothing line—just the drive and determination to be your own boss.

Women’s fashion has come a long way over the last decade, and there are many growth opportunities! New trends are constantly emerging, and old ones are returning, too, so there will always be an audience for your new designs if you keep up with the times (and stay on top of them).

How much you can make: $500 — $600,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 105 days (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

19. Start a watch brand

Launching your own watch brand is a fantastic opportunity to tap into the thriving global market for luxury accessories and innovative timepieces.

By focusing on utilizing quality materials and distinctive designs that reflect your customer’s personal style and vision, you can develop an iconic brand identity and turn your passion into profits.

Whether you choose to debut a high-end mechanical watch collection or smartwatches with integrated technology, starting a watch company offers you the chance to make your mark on the wristwatch industry.

Through strategic branding and marketing efforts, your startup watch brand can capture market share and grow from a small business to a flourishing fashion empire.

How much you can make: $1,500 — $480,000/month

How much does it cost to start: $8,500 (?)

How long does it take to build: 200 days (?)

How I Built A Booming Watch Brand From Nothing

Founder Ronnie Teja's purpose-driven watch brand, Branzio, has seen $25k in sales per month and is set to double in the next six months thanks to a focus on branding and building an aspirational brand with a loyal customer base.

Read by 23,974 founders

20. Start a preppy clothing brand

Looking to tap into the timeless appeal of classic style? Consider starting a preppy clothing brand. This business idea revolves around creating a fashion line inspired by traditional American prep culture, known for its crisp, clean, and collegiate aesthetic.

The endeavor will require you to design and produce a range of apparel—from polo shirts and blazers to chinos and loafers. Crafting a compelling brand identity steeped in nostalgia yet relevant for modern consumers is crucial. This might involve sourcing high-quality fabrics, working with reliable manufacturers, and staying attuned to fashion trends.

Launching a preppy clothing brand demands more than just an eye for fashion; it requires effective marketing strategies to resonate with your target audience. You’ll need to leverage social media, collaborate with influencers, and possibly even pop-up shops. Success hinges on balancing impeccable design with strategic business moves. If you’ve always had a flair for fashion and an eye for detail, this business could be the avenue to channel those passions into an enduring brand.

How much you can make: $20,000/month

How long does it take to build: 90 days (?)

How I Started A $15K/Month Online Clothing Store That Sells All Things Navy

Navy-obsessed Erin Hornyak founded navyBLEU, an online boutique dedicated to the color, which has seen approximately 250 orders from 210 customers to date and attracted the attention of influencers and a boutique PR firm to spread the word.

Read by 7,162 founders

21. Start a shoelace brand

Laces are often overlooked, but what if you could turn them into a unique business opportunity? Starting a shoelace brand involves creating and selling stylish, high-quality shoelaces that cater to various tastes and preferences.

This venture allows you to explore the fashion world without the complexities of seasonal collections. From eco-friendly materials to customizable designs, there's a rich potential for innovation. The upfront costs are relatively low, focusing on product development, branding, and marketing.

Begin by researching trends and supplier options. Your creativity in design will be key, but effective online marketing via Instagram or Pinterest can significantly boost visibility. As consumers seek ways to personalize their attire, a unique shoelace can be a conversation starter.

If you’re looking for a manageable entry into the fashion industry, launching a bespoke shoelace brand offers a balanced blend of creativity and entrepreneurship.

How much you can make: $14,000 — $125,000/month

How I Got Mark Cuban To Invest In My $1.5MM/Year Tieless Shoelaces Business

U-Lace No-Tie Sneaker Laces pioneered the modular No-Tie Sneaker Lace, sells $1.5MM/year globally, and boasts the largest color range of about 60 colors while attracting clients like Learning Express, Pigtails, and Crewcuts, with plans to launch several new products by the end of the year.

Read by 15,472 founders

22. Start a fashion business

In 2022, the fashion industry was valued at $473.42B, with a growth rate of 8.3% over last year. To become successful in this highly competitive & ever-growing industry, you must have passion, perseverance, and the ability to take risks.

With platforms like TikTok and Instagram, the way that fashion products are marketed online has completely changed, so it’s essential to keep up with these trends.

How much you can make: $100 — $2,100,000/month

How much does it cost to start: $7,500 (?)

How long does it take to build: 120 days (?)

How I Make $10K/Month Selling Printable Sewing Patterns From My Fashion Blog

Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.

Read by 27,392 founders

23. Start a boutique

You may consider opening a boutique if you are passionate about the fashion and textile industry.

A boutique is a shop that sells clothes. Opening a boutique is a dream for entrepreneurs who want to experience the joy and freedom of owning a cash business. Starting a boutique is easy and can be managed by a single individual. In addition, a boutique requires a comparatively smaller capital to start.

To succeed, the boutique owner must coming creativity and passion.

How much you can make: $10,000 — $25,000/month

How much does it cost to start: $100 (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

24. Start a women's clothing line

Starting a women’s clothing brand is a great way to enter entrepreneurship. You don’t need to have millions of dollars or vast experience to start your clothing line—just the drive and determination to be your own boss.

Women’s fashion has come a long way over the last decade, and there are many growth opportunities! New trends are constantly emerging, and old ones are returning, too, so there will always be an audience for your new designs if you keep up with the times (and stay on top of them).

How much you can make: $500 — $600,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 105 days (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

25. Start a fashion accessories brand

Fashion accessories are an integral part of our wardrobes and are chosen specifically to compliment a person's outfit.

Typical fashion accessories include footwear, apparel, jewelry, wallets, handbags, hair accessories, and watches.

The global fashion accessories market is projected to grow at a CAGR of 12.3% during the forecast period (2021 - 2026).

How much you can make: $1,250 — $300,000/month

How much does it cost to start: $7,250 (?)

How long does it take to build: 120 days (?)

Launching A Jewelry Brand By Focusing On An Unattended Niche

Mazi + Zo offers high-quality and modern jewelry for sorority sisters and other women, developed by founder Lizzy Klein after discovering a lack of stylish options in the market, and is now expanding into the broader market with organic social media being the most successful channel.

Read by 9,274 founders

26. Start a clothing boutique

If you have an eye for fashion trends and retail experience, opening a clothing boutique can be a great opportunity for you to tap into the lucrative fashion retail industry and be your own boss.

To succeed in this venture, you need to identify your target customers, curate your inventory to match their style and leverage social media marketing to build a loyal following and grow your business rapidly.

Focusing on specific customer segments, such as petite, plus-size, budget-conscious customers, or underserved groups instead of competing with major chains can further help you stand out in the market.

Opening a specialized clothing boutique lets you monetize your passion while serving customers that traditional stores often ignore.

How much you can make: $500 — $600,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 90 days (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

27. Start a white label fitness apparel business

A fitness apparel business sells fitness clothing, accessories, and other health and exercise products.

A white label fitness apparel business will manufacture custom gym clothes so that the retailers add their brand and logo and choice of pattern to make unique fitness apparel.

Fitness apparel is in demand and can be a great investment. If you are in the clothing design industry and looking to start a business in the fitness industry, you may consider a white-label fitness clothing line.

How much you can make: $650 — $8,378/month

How I Started A 8K/Month Gym Apparel Ecommerce

Learn how a lawyer turned YouTube comedian turned gym apparel entrepreneur created a profitable side business selling gym apparel with designs based on his dark sense of humor and love of video games, reaching a monthly revenue of over $8,000 by capitalizing on his newfound YouTube popularity and keeping an eye on competitors.

Read by 14,418 founders

28. Start a women's clothing line

Starting a women’s clothing brand is a great way to enter entrepreneurship. You don’t need to have millions of dollars or vast experience to start your clothing line—just the drive and determination to be your own boss.

Women’s fashion has come a long way over the last decade, and there are many growth opportunities! New trends are constantly emerging, and old ones are returning, too, so there will always be an audience for your new designs if you keep up with the times (and stay on top of them).

How much you can make: $500 — $600,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 105 days (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

29. Start a short sleeve button down brand

Imagine creating a brand that screams casual elegance: that's the ethos behind starting a short sleeve button down brand. This business revolves around designing and offering stylish, versatile short sleeve button down shirts that cater to both casual and semi-formal occasions.

Your main tasks will include sourcing high-quality fabrics, focusing on modern designs, and ensuring excellent craftsmanship. It's not just about producing shirts; it’s about delivering comfort and style for the modern consumer. From working with manufacturers to marketing your brand, you’ll have a hand in every aspect of the business.

The appeal lies in the versatility of these shirts. With the right design and execution, your shirts can become wardrobe staples for many. Starting this business offers a unique chance to marry fashion and functionality, creating clothing that people genuinely love to wear.

How much you can make: $5,000/month

Quitting My Job To Start A Short Sleeve Button Down Brand

Short Steve Button Downs is a New York-based online retailer that specializes in producing high-quality short sleeve button down shirts (SSBDs) out of soft, breathable performance fabric; the company, which launched in May 2019, is currently making about $5,000 per month in revenue.

Read by 7,395 founders

30. Start a men's underwear brand

Underwear is essential to any person’s wardrobe, and the men’s underwear industry has grown quite large.

Many companies, such as Calvin Klein, Ralph Lauren, and Hugo Boss, specialize in men’s underwear. These companies have been able to keep up with the demand of this growing industry by offering quality products at reasonable prices.

The demand for men’s underwear has risen because it offers an alternative to traditional cotton briefs. Men are increasingly realizing that they don’t want the same old thing when it comes to their underwear; they want something that feels like luxury and provides them with comfort and support.

With so many opportunities available today, it’s easy to see why more people are turning to this industry to start their businesses.

How much you can make: $800 — $25,000,000/month

How much does it cost to start: $4,000 (?)

How long does it take to build: 470 days (?)

How We Built A Boxer Briefs Brand To $5K/Month With Zero Experience

Founder Krystian Frencel shares how he built a men's luxury underwear brand, Bunch of Animals, to $5,000/month with no previous e-commerce or product creation experience, offering softer than soft boxer briefs featuring seamless designs in collaboration with artists from around the world.

Read by 33,311 founders

31. Start a swimwear line

Are you interested in a textile business? If you live near a beach, a potential business idea can be swimwear. People wear swimwear when going for an afternoon of water activities. Therefore, starting a swimwear line can be a great business idea if you live near a beach or a swimming pool. Swimwear shops stock men’s and women’s attire.

How much you can make: $800 — $40,000/month

How much does it cost to start: $9,000 (?)

How long does it take to build: 180 days (?)

How I Started A $300K Business Selling Swim Trunks Made From Trash

Junk in your Trunks is a sustainable swim trunk brand that uses recycled plastic bottles, reporting up to $25K in monthly revenue and gaining traction with a Barstool Sports partnership.

Read by 16,467 founders

32. Start a sustainable clothing line

Starting a sustainable clothing company can seem like a daunting task, but with the right skills and resources in place, it doesn't have to be. And thanks to more and more technologies becoming available there is a greater chance of success than has ever been had before.

The sustainable clothing market shrunk from $6.35B in 2019 to $6.14B in 2020 due to the COVID-19 pandemic and its adverse economic impact. But the sustainable clothing market size will keep growing in the coming years, Experts predict it will reach $8.25B by 2023.

How much you can make: $8,000 — $100,000/month

How long does it take to build: 120 days (?)

On Growing A Blog About Sustainable Fashion To 60K Monthly Visitors And $6K/Month In Revenue

This case study follows the founder of Sustainably Chic, a sustainable fashion blog with 60k monthly visitors and $6k monthly revenue, providing insights on building a successful blog, effective branding, and the importance of value and sustainability.

Read by 10,616 founders

33. Start a wedding rental business

Do you love wedding planning and looking for a business idea to turn your passion into profits? Starting a wedding rental business can be a great idea.

Your role as a wedding rental business is to supply all equipment and accessories to make the occasion colorful and memorable for attendees and the wedding couple. If you are starting a wedding rental business, focus on building relationships with wedding planners and event companies. Remember often couples visit wedding venues before even contacting a rental company. Being in contact with wedding venue business owners could get you repeat business.

How much you can make: $5,000 — $500,000/month

How long does it take to build: 305 days (?)

Embracing the Experience Economy with a $300K/mo Photo Booth Startup

Photobooth Supply Co. offers a profitable business opportunity through their sleek and portable photo booths, with up to 97% satisfaction rate and a focus on customer experience, in a fast-growing event industry where photo booths are exploding.

Read by 16,909 founders

34. Start a bathrobe business

Elevate the comfort of everyday life by venturing into the bathrobe business. A bathrobe business involves designing, producing, and selling bathrobes tailored to the desires of consumers seeking luxury and comfort at home.

The idea is straightforward but captivating. From plush terry cloth to smooth silk, bathrobes come in a variety of materials and styles, allowing you to cater to a broad audience. Imagine the satisfaction of helping people find that perfect robe for lounging, spa days, or just stepping out of the shower.

To get started, you will need to source quality materials, establish relationships with reliable manufacturers, and create an appealing brand. Market research will help you identify trends and preferences, ensuring your product lineup meets demand.

It's a hands-on venture requiring dedication, but the allure of turning cozy comfort into a thriving business makes it worth considering. There’s a growing appetite for self-care products, making bathrobes a potential hit in today’s market.

How much you can make: $10,000/month

How much does it cost to start: $7,000 (?)

How This Couple Launched A Premium Robe Business

Highway Robery is a sustainable robe company in Austin, Texas, producing colorful, all-inclusive, gender-neutral robes in the USA, having increased their sales up 49% YoY as of May 31, 2019.

Read by 12,224 founders

35. Start a men's clothing line

Men’s fashion is an increasingly popular niche. Market research has revealed that the growth of the menswear market has outpaced that of the women’s market.

The market growth is likely credited to a cultural shift as more men focus on their appearances than before.

If you want to start a men-focused fashion line, 2024 presents the best opportunity. Men’s wear offers a wide variety of products, which increases the growth potential. To start a men’s clothing line, start by thinking about your clothing brand’s identity.

Then, identify the target market and understand what the customers want. The success of your men’s clothing brand depends on your marketing strategy.

You can reach a wider market with a mix of online and traditional marketing strategies.

How much you can make: $150 — $300,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 100 days (?)

How I Started $3.6M New Zealand Fashion Brand I Love Ugly

This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.

Read by 21,295 founders

36. Start a men's clothing line

Men’s fashion is an increasingly popular niche. Market research has revealed that the growth of the menswear market has outpaced that of the women’s market.

The market growth is likely credited to a cultural shift as more men focus on their appearances than before.

If you want to start a men-focused fashion line, 2024 presents the best opportunity. Men’s wear offers a wide variety of products, which increases the growth potential. To start a men’s clothing line, start by thinking about your clothing brand’s identity.

Then, identify the target market and understand what the customers want. The success of your men’s clothing brand depends on your marketing strategy.

You can reach a wider market with a mix of online and traditional marketing strategies.

How much you can make: $150 — $300,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 100 days (?)

How I Started $3.6M New Zealand Fashion Brand I Love Ugly

This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.

Read by 21,295 founders

37. Start a fashion business

In 2022, the fashion industry was valued at $473.42B, with a growth rate of 8.3% over last year. To become successful in this highly competitive & ever-growing industry, you must have passion, perseverance, and the ability to take risks.

With platforms like TikTok and Instagram, the way that fashion products are marketed online has completely changed, so it’s essential to keep up with these trends.

How much you can make: $100 — $2,100,000/month

How much does it cost to start: $7,500 (?)

How long does it take to build: 120 days (?)

How I Make $10K/Month Selling Printable Sewing Patterns From My Fashion Blog

Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.

Read by 27,392 founders

38. Start a shoe brand

Starting a shoe business can be very lucrative - you can make money by selling shoes, but you can also make money by buying shoes and then reselling them at a higher price.

It's an industry that's been around for hundreds of years, so it's well-established and has plenty of room for growth—especially if you can get in at the ground level. It's also easy to start with minimal investment: even if you only have enough money for two months' worth of inventory, you can still get started right away.

How much you can make: $1,000 — $4,000,000/month

How long does it take to build: 455 days (?)

How I Started A $80K/Month Luxury Shoes And Accessories Brand

16-year-old entrepreneur founds KASA, an online luxury shoe and accessory boutique with over 270 luxury shoes in the collection, generating $80k in monthly profits and exploring expansion into lower-end shoes and custom shoes for the poor.

Read by 21,313 founders

39. Start a children's clothing business

The children's clothing industry has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.

Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.

How much you can make: $500 — $1,333,333/month

How much does it cost to start: $1,500 (?)

How long does it take to build: 190 days (?)

How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017. 

Read by 17,865 founders

40. Start a swimwear line

Are you interested in a textile business? If you live near a beach, a potential business idea can be swimwear. People wear swimwear when going for an afternoon of water activities. Therefore, starting a swimwear line can be a great business idea if you live near a beach or a swimming pool. Swimwear shops stock men’s and women’s attire.

How much you can make: $800 — $40,000/month

How much does it cost to start: $9,000 (?)

How long does it take to build: 180 days (?)

How I Started A $300K Business Selling Swim Trunks Made From Trash

Junk in your Trunks is a sustainable swim trunk brand that uses recycled plastic bottles, reporting up to $25K in monthly revenue and gaining traction with a Barstool Sports partnership.

Read by 16,467 founders

41. Start a streetwear brand

Streetwear is a type of clothing that is usually casual but can also be sporty or formal. Streetwear brands sell everything from hoodies and t-shirts to sneakers, joggers, and jeans.

Starting a streetwear clothing brand has many benefits: it allows you to express yourself through your style, and it allows you to connect with people who share similar interests as you do.

One of the main advantages of starting a streetwear brand is that it doesn't require much capital—you can get started with just an idea!

How much you can make: $650 — $1,100,000/month

How long does it take to build: 90 days (?)

How I Left My Tech Studies To Start A Luxury Streetwear Brand

Australian Lux Streetwear brand, Deal with Devil, was created by Lachlan Sonter as an outlet for his mental state, and has since become a popular brand, with its black long sleeve crewneck being the highest-selling garment.

Read by 11,790 founders

42. Start a gear retail store

Considering opening a gear retail store? This type of business focuses on selling essential equipment and apparel for various activities, such as outdoor adventures, sports, and hobbies.

A gear retail store enables enthusiasts to find everything they need in one place, whether they're into hiking, camping, cycling, or fishing. It involves sourcing reliable and high-quality products, building relationships with trusted suppliers, and creating an inviting in-store or online shopping experience.

Starting a gear retail store demands dedication and a passion for the activities you cater to. There’s hard work involved in initial market research, inventory management, and consistent customer service. However, the rewards can be substantial as you help customers gear up for their next big adventure.

If you’re eager to combine business with a personal passion for the outdoors or sports, a gear retail store could offer both fulfillment and financial opportunity, making it an attractive idea to explore further.

How much you can make: $500 — $40,000/month

How We Designed And Launched The First-Ever Bibs For Work And Play

Muff Waders is a fun yet practical product that combines bibs for working outdoors with additional features such as insulated coolers, concealed pockets and a bottle opener; since launching in September 2019, they have been averaging $3,600 a month in sales.

Read by 6,950 founders

43. Start a children's clothing business

The children's clothing industry has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.

Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.

How much you can make: $500 — $1,333,333/month

How much does it cost to start: $1,500 (?)

How long does it take to build: 190 days (?)

How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017. 

Read by 17,865 founders

44. Start a clothing boutique

If you have an eye for fashion trends and retail experience, opening a clothing boutique can be a great opportunity for you to tap into the lucrative fashion retail industry and be your own boss.

To succeed in this venture, you need to identify your target customers, curate your inventory to match their style and leverage social media marketing to build a loyal following and grow your business rapidly.

Focusing on specific customer segments, such as petite, plus-size, budget-conscious customers, or underserved groups instead of competing with major chains can further help you stand out in the market.

Opening a specialized clothing boutique lets you monetize your passion while serving customers that traditional stores often ignore.

How much you can make: $500 — $600,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 90 days (?)

How I Grew My Clothing Boutique to $10K/Month in 6 Months

Boutique Rye is an online-only women's clothing and accessories boutique that has grown to 3,200 Facebook Group members and a successful website through organic customer sharing, live sales, and open communication with customers.

Read by 36,945 founders

Conclusion

We hope you enjoyed reading about entrepreneurs starting successful clothing brands!

To learn more about how to start a business, visit us at Starter Story.

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.